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Product Lead - MarTech and Data

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Sports Direct

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Location:
United Kingdom , London

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Category:
IT - Software Development

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Contract Type:
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Salary:

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Job Description:

We are seeking a senior Product Lead – MarTech and Data to define and lead the strategy, delivery, and evolution of enterprise data and marketing technology capabilities. This role is accountable for building scalable, compliant, and high-impact data products that underpin omnichannel customer experiences across B2C and B2B channels.

Job Responsibility:

  • Define and own the enterprise vision, strategy, and roadmap for Data and MarTech platforms
  • Lead the development and evolution of Customer Data Platform and Single Customer View capabilities across all touchpoints and channels
  • Own marketing and retail media data foundations, including onsite and offsite media enablement, attribution, audience creation
  • Enable data-driven personalisation, recommendations, and experimentation across retail touchpoints
  • Enable AI-powered data products that support intelligent decisioning, content generation, recommendations, and agent-led commerce use cases
  • Collaborate with Technology and Architecture to ensure Data and MarTech platforms align to MACH-based architectural principles
  • Embed privacy, consent management, security, and regulatory compliance into all data products by design
  • Partner closely with Product, Marketing, Digital, Technology, Architecture, UX, Analytics, and Trade / Commercial teams
  • Engage senior business and group leadership to prioritise initiatives, manage trade-offs, and ensure transparency
  • Drive product-led, Agile delivery models across squads
  • Lead, mentor, and develop Product Owners
  • Define, track, and report on OKRs, KPIs, and success metrics
  • Manage strategic Data, MarTech, and Retail Media partners

Requirements:

  • Bachelor's degree in Technology, Engineering, Data, Business, or a related discipline
  • postgraduate or executive education is advantageous
  • Extensive experience leading Data, MarTech, or platform products within large, complex, enterprise environments, ideally within Retail
  • Strong understanding of retail customer journeys spanning web, app, in-store, POS, loyalty, fulfilment, and customer service environments
  • Solid experience with Customer Data Platforms, Marketing Technology, Personalisation, Experimentation, Attribution, and Omnichannel data ecosystems
  • Solid understanding of modern data architectures, integrations, and MACH-based ecosystems
  • Experience delivering AI-enabled products in collaboration with cross-functional teams
  • Demonstrated experience managing and developing Product Managers or Product Owners
  • Proven ability to align product strategy to enterprise objectives, commercial outcomes, and customer value
  • Strong track record of influencing senior stakeholders and executives
  • Experience building strong governance, data privacy, security, and compliance requirements
  • Practical experience with Agile and product-led delivery models at enterprise scale
  • Excellent written and verbal communication skills
What we offer:
  • Frasers Champion peer nominated scheme where 8 winners will receive double their pay for a month
  • Retail Reconnect program spending two days in store or warehouse each financial year
  • Fearless 1200 recognition and reward program
  • Frasers Fit wellbeing programme including free gym classes and discounted memberships
  • Free access and support from the Retail Trust charity including a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support

Additional Information:

Job Posted:
January 21, 2026

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