CrawlJobs Logo

Product Lead D2C

Finland, Helsinki Employment contract · Job Posted May 29, 2026
Apply Position
Job Link Share

Job Description

Supercell is building direct relationships with players through the Supercell Store and other direct-to-consumer (D2C) products. D2C is already a significant element of each game's P&L, and key to Supercell's mission to create great games that as many people as possible play for years and that are remembered forever. We're building on that momentum by embedding a dedicated D2C owner inside each game team. We're looking for a Product Lead, D2C to take full ownership of a single game's direct-to-consumer business. You'll sit inside the game team, work shoulder-to-shoulder with the game's leadership, and be the one person whose entire job is growing the game's D2C success. A central platform team handles the infrastructure: the commerce surfaces, payments, checkout, fraud, delivery, compliance, and you will partner closely with them to develop new features. Your focus will be on planning and pulling the commercial and creative levers: how to build direct relationships, how to message, what to sell, and how to rally the game team to grow. This is a role for someone who thrives on influence rather than authority. You won't have direct reports, but you'll have the backing of game team leadership to mobilize live ops and monetization, marketing and community, engineering, art, analytics and QA behind a shared plan. The right person is a natural operator and collaborator with strong commercial instincts, a deep understanding of live game economies, and the ability to make D2C feel like a natural extension of the game - not a side project.

Job Responsibility

  • Own the game's D2C strategy
  • Build and own the game's D2C Growth Strategy: define targets, identify the key growth pillars, and map concrete initiatives to move the numbers
  • Be accountable for KPIs that drive success: D2C revenue share, conversion, retention, top-of-funnel, etc.
  • Review performance regularly with game leadership, course-correct based on data, and always know what's next to move the needle
  • Do this with a player-first mindset
  • Design A/B tests, work with Analytics to evaluate results, and assess every activation: what worked, what didn't, what to scale
  • Design and implement the offer calendar
  • Design the Store offer roadmap aligned with the game's live ops cadence, seasonal moments, and content releases
  • Partner with the game's monetization leadership to own the economy impact of Store offers and ensure Store strategy is a well-integrated part of the wider monetization strategy
  • Allocate and manage the game's live ops budget for D2C activations
  • Drive traffic and conversion
  • Partner with Marketing and Community to grow Store visits and convert visitors
  • Plan campaigns, freebie-to-upsell funnels, creator activations, and community events that bring players to the Store
  • Ensure D2C is part of every major commercial moment
  • Build D2C into our regular communications channels
  • Shape the Store development roadmap
  • Work with the central Store team to prioritize which platform features your game needs next
  • Provide clear, game-specific requirements and feedback on new tools, offer types, and UX improvements
  • Embed D2C thinking into the game's development and design
  • Be in the room when new features, content, and systems are designed, so D2C is considered early in the process
  • Align with design and engineering so Store features and campaigns line up with feature release
  • Be an inspiring, transparent coordinator so that when you need to gather engineering, community, art and QA resources, it doesn't end up feeling like a major tax on the team
  • Uphold the game's quality bar
  • Write QA plans for Store activations and coordinate with game team QA
  • The Store must feel like a seamless extension of the game experience

Requirements

  • Experience managing live game commercial operations: monetization, live ops, or game product management. You understand game economies, seasonal content cadences, and what makes it worth it for players to invest
  • Strong commercial and analytical mindset: comfortable owning revenue KPIs, running A/B tests, interpreting cohort data, and making data-backed decisions
  • An inspiring coordinator: The ability to influence and mobilize cross-functional teammates without positional authority
  • Understanding of mobile gaming communities: creators, Discord, Reddit, social channels, and how they drive player behavior
  • Operational discipline: you can run a calendar, track dozens of moving pieces, and make sure nothing falls through the cracks
  • D2C or web store experience in gaming is a strong plus, but not required if you bring the right commercial and product instincts
  • Experience running a P&L, leading a business vertical, or managing a smaller game's commercial performance is a strong plus

Nice to have

  • D2C or web store experience in gaming
  • Experience running a P&L, leading a business vertical, or managing a smaller game's commercial performance

What we offer

  • Relocation support
  • Compensation focused on human being

Looking for more opportunities?

Search for other job offers that match your skills and interests.

Similar Jobs for

Product Lead D2C

8 matching positions

Product Manager, D2C

Supercell is building direct relationships with players through the Supercell St...
Location
Location
Finland , Helsinki
Salary
Salary:
Not provided
supercell.com Logo
Supercell
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Experience managing live game commercial operations: monetization, live ops, or game product management
  • Strong commercial and analytical mindset: comfortable owning revenue KPIs, running A/B tests, interpreting cohort data, and making data-backed decisions
  • An inspiring coordinator: The ability to influence and mobilize cross-functional teammates without positional authority
  • Understanding of mobile gaming communities: creators, Discord, Reddit, social channels, and how they drive player behavior
  • Operational discipline: you can run a calendar, track dozens of moving pieces, and make sure nothing falls through the cracks
  • D2C or web store experience in gaming is a strong plus, but not required if you bring the right commercial and product instincts
  • Experience running a P&L, leading a business vertical, or managing a smaller game's commercial performance is a strong plus
Job Responsibility
Job Responsibility
  • Own the game's D2C strategy
  • Build and own the game's D2C Growth Strategy
  • Be accountable for KPIs that drive success: D2C revenue share, conversion, retention, top-of-funnel, etc
  • Review performance regularly with game leadership
  • Design A/B tests, work with Analytics to evaluate results
  • Design and implement the offer calendar
  • Design the Store offer roadmap
  • Partner with the game's monetization leadership
  • Allocate and manage the game's live ops budget for D2C activations
  • Drive traffic and conversion
  • Fulltime
Read More
Arrow Right

Senior Product Manager – D2C

We’re looking for an intellectually curious and highly adaptable Product Manager...
Location
Location
United States , San Francisco
Salary
Salary:
150000.00 - 250000.00 USD / Year
homelight.com Logo
HomeLight
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5 plus years of product management experience, ideally in high-growth tech or SaaS environments
  • Strong product instincts, fast thinking, and a bias for action
  • Comfortable working in ambiguity and iterating quickly in response to feedback
  • Coachable with intellectual humility and a collaborative mindset
  • Experience optimizing conversion funnels, leading A/B tests, or improving digital consumer journeys
  • Passion for AI and its practical applications—prior AI experience is a plus, but not required
  • Excellent communication and stakeholder management skills
Job Responsibility
Job Responsibility
  • Own the roadmap for AI-powered agent enablement tools and consumer-facing product experiences
  • Improve agent performance with internal tools for coaching, follow-up, and lead nurture
  • Drive consumer conversion across key website pages and user flows using A/B testing, funnel optimization, and insights from behavioral data
  • Collaborate cross-functionally with engineering, design, customer success, marketing, and analytics to ship high-impact product experiences
  • Identify pain points in the client journey and develop solutions that improve communication and collaboration between agents, consumers, and partners
  • Leverage experimentation, user research, and data to iterate quickly and validate assumptions
  • Contribute to the ongoing evolution of our business model by identifying new opportunities for product differentiation and growth
What we offer
What we offer
  • Medical (Aetna or Kaiser), Dental & Vision (Guardian)
  • Long-Term Disability & Short-Term Disability
  • Hospital Indemnity Insurance, Accident Plan, and Employee Critical Illness (Guardian)
  • 401k (Guideline), Life Insurance (Guardian) & Pet Insurance (Nationwide)
  • Commuter benefits are offered in certain locations
  • PTO, including Volunteer Days to give back to your community
  • Annual Anniversary Perks, including professional development and sabbaticals
  • HomeLight Services to help you with buying and selling your home
  • Fulltime
Read More
Arrow Right

Head of Ecommerce (Fashion)

We are seeking an experienced and commercially driven Head of E-Commerce to lead...
Location
Location
Malaysia , Kuala Lumpur
Salary
Salary:
15000.00 - 20000.00 RM / Month
https://www.randstad.com Logo
Randstad
Expiration Date
June 25, 2026
Flip Icon
Requirements
Requirements
  • Minimum 8–10 years of experience in e-commerce, preferably in baby products, FMCG, or consumer goods
  • Proven track record of scaling online sales and improving conversion rates
  • Deep knowledge of digital marketing channels and performance optimization
Job Responsibility
Job Responsibility
  • Define and execute a comprehensive e-commerce strategy to drive growth across D2C and marketplace channels
  • Own the e-commerce P&L, including revenue, margins, and cost efficiency
  • Optimize the end-to-end customer journey, with a focus on conversion, mobile experience, and repeat purchase behaviour
  • Manage and enhance e-commerce platforms (e.g., Shopify, marketplaces like Lazada/Shopee)
  • Develop merchandising strategies, including product bundling, promotions, and seasonal campaigns (e.g., newborn essentials, festive gifting)
  • Collaborate closely with product, supply chain, and customer service teams to ensure product availability and excellent post-purchase experience
  • Recruit, lead, and develop a high-performing e-commerce team
  • Fulltime
Read More
Arrow Right

Creative Director, Design & Animation

This role leads creative direction for visual and motion design across Mint Mobi...
Location
Location
United States , Frisco; Irvine; Bellevue
Salary
Salary:
114600.00 - 206700.00 USD / Year
https://www.t-mobile.com Logo
T-Mobile
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's Degree and 7 years of related work experience OR a combination of education and experience deemed equivalent (Required)
  • Acceptable areas of study include Design, Animation, Fine Arts, Creative, Advertising, Film or related field (Preferred)
  • 8+ years directing design and animation for national or global brands as a creative director or like creative leader (Preferred)
  • You've worked with leading brands and led design/animation teams to produce award-winning work (Preferred)
  • D2C brand experience a strong plus (Preferred)
  • Mastery of design and animation software including Adobe Creative Suite, Figma, and motion tools (Preferred)
  • Leadership: A track record of leading design and animation teams and partnering with marketing and production to produce high-quality motion graphics, video, animation, and graphic design across channels (Required)
  • Creative Direction: Customers aren't thinking about 'marketing teams' when they interact with our brands. You have a vision for how every customer touchpoint is evolving visually (from a piece of social to a checkout flow) and can steer the work that direction. We want passionate creative thinkers who are also seasoned enough to know when to push back, when to take feedback, and when to move on (Required)
  • Presentations: Confidently and persuasively presenting creative concepts to secure buy-in (Required)
  • You work independently and proactively. You can take a brief (or more often, a conversation) and turn it into a visual idea. You know when to get others involved and how to work with peers inside and outside Creative (Required)
Job Responsibility
Job Responsibility
  • Lead and mentor the design and animation teams to develop high-quality visual and motion work that meets brand and marketing goals across Mint Mobile and Ultra Mobile
  • Provide actionable feedback through quarterly reviews and ongoing coaching to strengthen craft, career growth, and creative range for designers and animators
  • Manage team dynamics and performance to keep a productive, collaborative, innovative environment for the team to do its best work
  • Maintain a consistently high standard of design, animation, and visual storytelling across both brands while evolving aesthetics as business needs change
  • Partner with the Creative Director, Copy as a dynamic duo to deliver breakthrough integrated creative across promotional campaigns, social, experiential/brand activations, and customer communications
  • Collaborate with marketing partners, Creative Account Management, and external partners to plan and execute creative projects against shared deadlines
  • Translate briefs (and more often, conversations) into ideas and visual concepts that drive action
  • Present creative concepts, rationale, and a persuasive creative vision to senior leadership and stakeholders to secure alignment and buy-in
  • Also responsible for other duties/projects as assigned by business management as needed
What we offer
What we offer
  • competitive base salary and compensation package
  • annual stock grant
  • employee stock purchase plan
  • 401(k)
  • access to free, year-round money coaches
  • medical, dental and vision insurance
  • flexible spending account
  • paid time off and up to 12 paid holidays
  • paid parental and family leave
  • family building benefits
  • Fulltime
Read More
Arrow Right

Head of Digital

As the Head of Digital, you will join Oh Polly’s senior leadership team, guiding...
Location
Location
United Kingdom , London
Salary
Salary:
85000.00 - 100000.00 GBP / Year
ohpolly.com Logo
Oh Polly
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Experience: Minimum 9+ years in digital marketing, with at least 3 years in a leadership role for a D2C brand, ideally in the fashion or e-commerce sector
  • Digital Marketing Mastery: Proven expertise across digital channels, with strong knowledge of paid media (Google Ads, Meta, TikTok, etc.), email marketing, SEO, CRM, and retention strategies
  • Analytical Skills: Proficiency in analytics tools (Google Analytics, Tableau, or similar) with the ability to interpret data, analyze KPIs, and drive decisions based on insights
  • Leadership: Demonstrated ability to lead, mentor, and grow a high-performing team in a fast-paced environment
  • Budget Management: Experience managing and optimizing large digital marketing budgets
  • Creative Insight: A keen eye for effective creative in digital advertising, with experience collaborating with creative teams
  • Communication: Strong interpersonal and communication skills with the ability to present digital insights and plans to non-digital stakeholders
Job Responsibility
Job Responsibility
  • Digital Strategy Development: Design, lead, and execute a digital-first strategy across key channels (Google, Meta, TikTok, Snapchat, Pinterest) to maximize reach, engagement, and conversions
  • Senior Leadership Contribution: Act as a key member of the senior leadership team, contributing to company-wide decisions and aligning the digital strategy with overarching business goals
  • Team Leadership: Manage, inspire, and develop the digital team, fostering a culture of creativity, data-driven decision-making, and innovation
  • Retention & CRM: Lead on retention strategies, including email, CRM, and loyalty programs, to improve customer lifetime value and reduce churn
  • Budget Management: Oversee and allocate the digital marketing budget effectively to meet performance and ROAS targets, balancing growth with profitability
  • Performance Marketing: Ensure paid media campaigns (search, social, display) are optimized for ROAS, CPC, CTR, and CPA goals, maintaining efficiency across the funnel
  • Creative Strategy Alignment: Collaborate with the creative and content teams to develop compelling, digital-first creative assets tailored for each platform and audience
  • Customer Journey Optimization: Identify opportunities to improve the user experience (UX) on all digital touchpoints, including the website and app, and work with UX/UI teams to implement solutions
  • Data and Analytics: Implement strong analytics frameworks to measure campaign effectiveness, monitor KPIs, and generate insights to improve future performance
  • Cross-functional Collaboration: Partner closely with product, merchandising, and finance teams to align digital strategy with broader business objectives
What we offer
What we offer
  • 50% discount on all Oh Polly and Bo+Tee products
  • An extra day off for your birthday
  • Corporate gym membership (subject to tax)
  • Cycle to work scheme
  • Learning and development opportunities
  • Company pension
  • Company social events
  • Fulltime
Read More
Arrow Right

Senior FP&A Analyst

We’re looking for a Senior FP&A Analyst to join our Commercial FP&A team. This i...
Location
Location
United Kingdom , London
Salary
Salary:
Not provided
eucalyptus.health Logo
Eucalyptus
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 3-6 years of experience in a high-intensity analytical environment
  • Strong FP&A and commercial finance foundation
  • Experience within D2C, B2C, consumer, subscription, or high-growth commercial environments is strongly preferred
  • Strong understanding of commercial and customer metrics including CAC, LTV, retention and cohort analysis, revenue performance and unit economics
  • The Full-Stack Analyst: You possess a rare combination of commercial intuition and technical rigor
  • Technical Mastery: Expert-level Excel/Google Sheets is a baseline. Proficiency SQL, Python, or data visualization tools is essential
  • AI Native: You are proactive in using AI tools to enhance your productivity
  • Precision & Speed
  • Strong Communication
Job Responsibility
Job Responsibility
  • Commercial Performance Engine: Partner with brand leads to interrogate daily performance
  • Advanced Financial Architecture: Maintain and scale complex, driver-based financial models
  • AI-Driven Efficiency: Integrate AI and automation to accelerate reporting cycles and predictive forecasting
  • Unit Economics Deep-Dives: Deconstruct LTV/CAC ratios, payback periods, and cohort retention profiles
  • Data Synthesis: Work closely with the Data team to ensure our Source of Truth is robust
  • Scenario & Sensitivity Analysis: Build stress-test models
  • Operational Partnering: Act as a financial co-pilot for the Marketing and Operations teams
What we offer
What we offer
  • Annual development budget plus 3 days of professional development leave
  • Hybrid setup with 3 days a week in Old Street office
  • Private health insurance through Vitality or monthly wellness allowance
  • 25 days of holiday
  • Enhanced parental leave
  • Work from anywhere 3 weeks out of the year
  • Vibrant office culture with regular socials, clubs, and events
  • Fulltime
Read More
Arrow Right

Senior Commercial Finance Analyst

We’re looking for a Senior Commercial Finance Analyst to join our Commercial FP&...
Location
Location
United Kingdom , London
Salary
Salary:
Not provided
eucalyptus.health Logo
Eucalyptus
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 3-6 years of experience in a high-intensity analytical environment
  • Strong FP&A and commercial finance foundation with experience supporting business performance through financial modeling, forecasting, and strategic analysis
  • Experience within D2C, B2C, consumer, subscription, or high-growth commercial environments is strongly preferred
  • Strong understanding of commercial and customer metrics including CAC, LTV, retention and cohort analysis, revenue performance and unit economics
  • The 'Full-Stack' Analyst: commercial intuition and technical rigor
  • Expert-level Excel/Google Sheets
  • Proficiency (or a strong desire to learn) SQL, Python, or data visualization tools (Looker/Tableau)
  • AI Native: proactive in using AI tools to enhance productivity
  • Precision & Speed: 'IB-style' attention to detail and startup speed
  • Strong Communication: ability to turn data into a 3-bullet-point executive summary
Job Responsibility
Job Responsibility
  • Partner with brand leads to interrogate daily performance
  • Maintain and scale complex, driver-based financial models
  • Integrate AI and automation to accelerate reporting cycles and predictive forecasting
  • Deconstruct LTV/CAC ratios, payback periods, and cohort retention profiles
  • Work closely with the Data team to ensure robust 'Source of Truth'
  • Build 'stress-test' models to evaluate impact of supply chain shifts, pricing elasticity, and new market entry
  • Act as financial co-pilot for Marketing and Operations teams
What we offer
What we offer
  • Annual development budget plus 3 days of professional development leave
  • Hybrid setup with 3 days a week in office
  • Private health insurance through Vitality or monthly wellness allowance
  • 25 days of holiday
  • Enhanced parental leave
  • Work from anywhere 3 weeks out of the year
  • Vibrant office culture with socials, clubs, after-school sport, seasonal events
  • Fulltime
Read More
Arrow Right

Digital Marketing Manager

Drive direct sales for Pixel, Nest, and Fitbit on our owned D2C platform. As the...
Location
Location
United Kingdom , London
Salary
Salary:
385.00 - 441.00 GBP / Day
https://www.randstad.com Logo
Randstad
Expiration Date
June 10, 2026
Flip Icon
Requirements
Requirements
  • 6+ years in e-commerce/retail (ideally manufacturer-side, e.g., Sony, Sonos)
  • Expertise in trading, online merchandising, and website optimization
  • Ability to turn data into actionable sales strategies
  • Proven success managing stakeholders in complex, cross-functional organizations
  • Market experience in UK, DE, FR, IT, or ES
  • Secondary European languages are a major plus
Job Responsibility
Job Responsibility
  • Lead e-commerce merchandising and site optimization for peak periods (Black Friday, World Cup)
  • Navigate a global matrix, partnering with Sales and Product teams to align regional goals
  • Analyze consumer behavior and sales metrics to build commercial propositions and optimize campaigns
  • Execute large-scale, integrated digital initiatives and promotional communications
  • Adapt brand narratives and value propositions for various retail channels
  • Fulltime
!
Read More
Arrow Right