Product Insights Lead

• Integrated discovery: Partner with PMs to define hypotheses, research plans, and measurable outcomes
• run interviews, observations, diary studies, surveys
• triangulate qual + quant into clear narratives
• Support Product in quantifying problems & opportunities: Sizing pain points (how many users, frequency, £ impact) and estimating potential value (savings, revenue, retention uplift)
• Market research: Evaluate the competitive landscape and wider market dynamics
• Define & instrument metrics: Set success measures, guardrails, and event tracking with PMs and engineers to ensure changes are measurable from day one
• Analytics & measurement: Build lightweight dashboards
• conduct funnel, cohort, and retention analyses
• run A/B tests with statistical rigour and deliver post-launch reviews
• Early signal detection: Monitor rollout KPIs to catch issues or wins quickly
• separate signal from noise and recommend fast, practical responses
• Segmentation & behaviour insight: Identify patterns across personas (e.g., warehouse managers vs. operators) and geographies
• Synthesis & storytelling: Create artifacts (personas, journey maps, JTBD, opportunity-solution trees) and translate insights into recommendations
• Strategic partner: Be the voice of evidence - challenging assumptions, clarifying trade-offs, and connecting qual customer truth with quant product usage
• Coach & scale practices: Uplevel PMs and Designers in research and data literacy
• maintain a single source of truth for insights (research repository)

• 4–6 years’ experience across product analytics, research, or data-driven product roles, ideally in B2B software or complex operational domains
• Proficiency in qualitative and quantitative methods (interviews, usability testing, surveys
• funnels, cohorts, retention)
• Strong analytical skills (SQL and a BI tool such as Looker/Tableau/Mode) and familiarity with experimentation (A/B tests, guardrail metrics)
• Ability to design studies, synthesise findings, and communicate clear, decision-ready recommendations
• Comfortable partnering with engineers and PMs on instrumentation and telemetry
• able to translate business questions into data requirements

Bonus: experience in logistics or industrial environments

• Share options
• Private healthcare via Bupa with 24/7 medical helpline
• Life insurance
• Income protection
• Pension: 4+% employee with option to opt into salary exchange, 5% employer
• Employee Assistance Programme - mental wellbeing, financial and legal advice/support
• 25 holidays per year
• Full meals onsite in Wallingford
• Fun team events on and offsite, snacks of all kinds in the office