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As a Product Growth Manager, you will build and drive the GTM strategy for our products. You will directly contribute to driving customer acquisition and revenue growth. This role will help you develop a 360-degree view of the GTM motion of a B2B developer product. You will develop compelling product positioning and messaging that communicates the value of BrowserStack products in a differentiated manner to our target audience, driving awareness and trial of product launches. You will bring a growth mindset and build the channel strategy for our products. You will identify opportunities to leverage existing channels such as Content, SEO, Developer relations, etc and nurture new channels to drive product growth. You will develop initiatives and work closely with Product, Marketing, Monetization, Partnerships, and Sales teams to experiment with, validate, and execute them.
Job Responsibility:
Be a strategic growth partner for each product, actively contributing to solving key GTM problems that directly impact critical success metrics
Drive continuous improvement in messaging, creative and channel strategy to increase conversion
Support new product/feature launches by partnering with brand, digital marketing, PR etc to roll out an integrated GTM plan for driving awareness and trial
Partner closely with product and sales team to produce high impact collaterals including Pitch Deck, Battlecards, Sales sheets, ROI calculators, Build vs Buy etc
Deep dive into different channels, understand the key levers that influence each channel
Communicate a point of view on what channel might work best for a particular product
Place bets on individual channels and assess product-channel fit by performing experiments and double down when successful
Partner with channel owners to inform investment across various channels through rapid experimentation and ROI analysis.
Requirements:
4+ years experience
at least 1+ year experience in Strategy, Product Marketing or Growth roles, ideally with SaaS products
Strong problem solving and analytical skills
Prior knowledge with messaging, positioning, different channels of distribution is a plus, not mandatory
A compelling communicator with the ability to influence leadership and senior stakeholders in the organization
Interested and willing to learn best practices of developer products
Experience marketing technical products (developer tools, frameworks, platforms) with the ability to understand underlying tech and developer personas is a bonus.
Nice to have:
Prior knowledge with messaging, positioning, different channels of distribution
Experience marketing technical products (developer tools, frameworks, platforms) with the ability to understand underlying tech and developer personas.
What we offer:
Medical insurance for self, spouse, upto 2 dependent children and Parents or Parents-in-law up to INR 5,00,000
Gratuity as per payment of Gratuity Act, 1972
Unlimited Time Off
Remote-First work environment
Remote-First Allowance for home office setup, connectivity, accessories, co-working spaces, wellbeing.