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We're looking for a leader who can build the most thoughtful, effective conversion journey in digital health, and the team and culture to keep improving it. We're a lean team, so this is a hands-on leadership role. You'll set the direction and do the work, leading the team while staying close enough to design tests, review the funnel, and ship alongside them. Starting treatment isn't a simple transaction. It's a decision shaped by emotion, uncertainty, and often years of hesitation. In healthcare the real barrier isn't just process or price, it's fear, confusion, and a lack of clarity about what comes next. Your job is to turn that hesitation into confidence, at scale, across multiple markets.
Job Responsibility
Own the conversion journey from landing page to paid order for Juniper across our international markets, along with the experiment roadmap that improves it
Lead a team of product managers and engineers, with lifecycle and design alongside, to ship high-quality experiments and funnels quickly and learn from every one
Build and scale an experiment-driven culture: rapid testing, clean reads, strong data governance, and documented learnings shared with leadership
Operationalise the product growth strategy into a prioritised roadmap aligned with our OKRs, balancing quick wins against bigger funnel bets
Stand up conversion and funnel parity in new market launches so a new market reaches the experience quality of a mature one fast
Go deep on the patient: the science, the product, the data, and conversations with patients and patient-facing teams, to find what builds trust and what creates friction
Partner across the business: performance and search who bring the traffic, design and engineering who ship the work, lifecycle on the handoff, clinical operations on consult-paid to order-paid, and commercial finance on the unit economics
Own the conversion reporting cadence for your markets, turning test outcomes into insight and next steps the wider team can act on
Recruit, coach, and grow the pod: clear goals, deliverables, and feedback rhythms, with a high bar for craft
Share learnings across markets so what works in one place reaches the others quickly
Requirements
6+ years in conversion rate optimisation, experimentation, or growth and product roles, with time spent leading or building a team
A track record of owning a conversion funnel end to end (landing page to purchase) and moving it with a structured experiment programme
Experience managing cross-functional squads (product managers, engineers, designers) and setting the goals, rhythms, and quality bar that make them effective
A clear communicator with a creative instinct: a sharp eye for copy, UX, and journeys that convert because they speak to how people feel, not just because they function
An analytical, tool-savvy approach: comfortable turning performance data into strategic calls, choosing the right experimentation and analysis tools, and reading a test honestly
Genuine curiosity: you interrogate the system when metrics are off track, and when they're ahead you ask whether the win can be replicated before celebrating it
Comfort with ambiguity and several markets at once: you can take a vague problem and a launch deadline and turn it into a defensible plan and a team that ships it
Commercial framing: you understand CAC, LTV, payback, and how conversion moves the unit economics
Hands-on instincts: in a lean team you're happy to design a test, write the doc, and dig into the data yourself, not only direct others
Nice to have
Healthcare or other regulated-industry experience
Multi-market or international experience (Europe, APAC, or LATAM)
Experience standing up conversion or product growth for a new market or brand, not just operating an existing one
Comfort with SQL or BigQuery, even at a basic query-modify level
Familiarity with experimentation platforms and clean experiment design (power, clean reads, guardrail metrics)
Lifecycle or CRM literacy, and a feel for where paid, product, and lifecycle hand off
A second language relevant to one of our markets
Fluency with Claude Code or other AI workflow tools
What we offer
Hybrid working (3 days a week in our Old Street office)
Annual professional development budget
Equity options so you share in our growth
25 days holiday plus bank holidays
Wellness allowance
Enhanced parental leave (20 weeks paid for primary carers)
Fun, frequent socials (our last winter party was in Paris)