Product Director, Monetisation

As Product Director for Monetisation at the FT, you will help shape the product experiences that support our subscription and advertising businesses. You will work closely with teams across subscription and advertising to ensure commercial goals for acquisition, activation, engagement and retention translate into clear, user-centred product direction across FT.com and our apps, including our Professional tier for B2B readers and FT Edit for lighter consumers. Your role is to improve the systems and journeys that help users understand the FT’s value, choose the right tier for their needs and build habits over time. This includes strengthening core lifecycle moments such as buyflow, onboarding, cancellation, in-app activation and cross-platform engagement. You’ll help ensure customers experience a premium, trusted product where advertising integrates seamlessly into the user experience. You will also play a key role in shaping how the FT reaches and monetises audiences through third-party and emerging distribution channels, working with commercial teams to explore how we maintain a strong relationship with readers as the landscape evolves with artificial intelligence. The FT’s global audience, trusted journalism and premium positioning create a unique foundation for sustainable growth. Your work will help ensure our product experience remains coherent, intuitive and aligned with the FT’s broader business goals.