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The Camping and Caravanning Club is the world's oldest and largest Club for all forms of camping and our aim is to help people enjoy the simple pleasures that camping can bring. We are recruiting for a Product Manager – New Product Development & Guest Experience. The successful candidate will be responsible for developing compelling propositions, making sure our products and services meet the needs of our customers today and in the future. The role acts as The Club customer and member champion, understanding our customer/member needs. The role encompasses working closely with the Head of Research & Insight to distil customer insights and innovate to make The Club experience the best in the category. The role manages the full product lifecycle, from membership proposition to new product development and existing product improvement ensuring that the foundational guest experience standards are met brilliantly and consistently.
Job Responsibility:
Partner with our Head of Research & Insight to synthesise customer, market and operational data, developing a deep understanding of our customer needs and then ensure that The Club’s customer experience is aligned to maximise the appeal and value The Club brand delivers
Oversee end-to-end product standards for the Guest Experience, ensuring they meet the needs of different target audiences and site categories through segmentation
Develop, communicate and maintain a prioritised outcome focussed product development roadmap in collaboration with Brand, Acquisition and Performance and Network Performance teams to make sure what we promise can be delivered and we maximise our income from ancillary products
Collaborate with the Brand, Acquisition and Performance and IT teams on products that require technical development support, ensuring sure the user experience supports penetration of ancillary product sales whilst collaborating with operations to ensure we deliver on the experience
Identify opportunities to develop new products and introduce product innovation
Develop commercial business case to support investment in product development, or present compelling customer driven reasons why investment is key to protecting our brand reputation
Act as the lead manager on post stay customer feedback and ensure that learnings inform and evolve the way we deliver our products and services to our members and customers
Stay up to date with the latest industry trends and best practice, applying this to our business
Develop robust documentation and roadmap for processes, including specific work instructions, and best practices
Requirements:
GCSE/Level 2 equivalent in English
Significant experience managing Product Development in a travel or leisure business
Experience of taking customer research & insights and translating them into product development plans
Working knowledge of email marketing and social media platforms
Strong managerial background with a focus on the ability to lead and motivate others
Strong commercial awareness and trading focus with a proven track record in devising campaigns that deliver results
What we offer:
28 days annual leave plus bank holidays and holiday purchase scheme
10% pension (5% / 5%)
3 x salary life assurance
an employee assistance programme
free staff membership for discounts on our Club sites and with our retail partners