Product Designer Job at ITV (London)

Job Description

We’re looking for a Product Designer, Core Experience to join our Streaming, Interactive & Data team. You will play a vital role in shaping how millions of viewers discover, watch, and engage with ITVX. Reporting to the Head of Product Design, you’ll be a key member of a cross-functional product group focused on driving growth across ITV’s streaming ecosystem. As a Core Experience Designer, you will work at the intersection of psychology, data, and UI/UX. Your mission is to help identify friction in the user journey and support high-velocity experiments to eliminate it. You will focus on the 'First Mile' of the user experience—optimising the paths that prospect and lapsed viewers take to discover value and convert.

Job Responsibility

Hypothesis-Led Design: Contribute to design initiatives from a test-and-learn perspective, using hypotheses and success metrics to guide your solutions
Funnel Optimisation: Support the analysis of the end-to-end user journey—from discovering to converting to view content—identifying drop-off points and proposing solutions
Rapid Experimentation: Design and prototype A/B and multivariate tests, balancing quick 'scrappy' versions for learning with polished designs for scaling
Behavioral Design: Apply principles of behavioral economics (like grouping content into recommendations and personalisation) to drive user activation and retention
Cross-Functional Collaboration: Partner with Product Managers, Data Analysts, and Engineers to help prioritise the experimentation backlog and interpret user behavior
Full-Stack Execution: Execute the design process from low-fidelity wireframes for rapid testing to high-fidelity, polished UI across Mobile, Web, and Connected TV (CTV)
Growth Patterns: Support our Design System by developing reusable components for onboarding, upsells, and cross-sells

Requirements

Proven Experience: Strong experience in a Product Design (UX/UI) role, with a portfolio showing impact on user journeys
Content discovery and Conversion Familiarity: Experience or a strong understanding of content discovery and conversion funnels
Multi-Platform Expertise: Solid design skills across iOS, Android, and Web platforms
Software Proficiency: Advanced Figma and prototyping skills
Agile Collaboration: Experience working within Agile or Squad-based environments alongside Engineering and Data teams

Nice to have

Experience designing for Connected TV (e.g., Apple TV, Roku) or motion design experience (e.g., Lottie)

What we offer

Flexible working with a range of options
Generous holiday allowance, plus you can buy more
Annual bonus opportunity
Competitive pension contribution
Save as you earn - with an opportunity to buy ITV shares
Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life

ITV - All Job Offers