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The BBC is seeking a visionary Director of Product Design to serve as a cornerstone of our digital transformation. Reporting to the Director of Product & Design, you will join a high-impact leadership circle, collaborating closely with the Directors of Product Management (Platforms & Experiences) and the wider BBC Executive team. As a premier Design Leader, you will steer the design strategy and capabilities that power the BBC’s audience-facing digital ecosystem. Your mission is to embed a world-class product design culture within a complex global organization, promoting customer centric principles that align public service values with measurable, data-driven outcomes. You will lead an internal community of experts to deliver seamless, accessible, and deeply engaging experiences for every audience member.
Job Responsibility:
Lead a unified Product Design Strategy across the BBC’s digital portfolio, working within a Product Trio to guide discovery through delivery
Drive rapid prototyping and iterative testing so decisions are grounded in user insight, technical feasibility and strategic value
Establish a cohesive Design Framework to ensure visual and functional excellence, backed by high standards and continuous skill development
Build a world‑class internal design capability through strong DesignOps, recruitment and mentorship
Define Design Performance Metrics (e.g., satisfaction, task success, accessibility) to demonstrate design’s impact on audience engagement
Represent the BBC’s design vision at Senior Leadership forums, shaping executive decisions and reinforcing design as a driver of business value
Stay ahead of emerging technologies (AI, automation, voice UI), assessing their potential to transform user experiences and workflows
Cultivate a culture of psychological safety, experimentation and ethical, inclusive design, driven by data-informed decisions
Requirements:
Commercial Acumen: Ability to link design outcomes to financial models and audience ROI, clearly justifying large-scale digital product investment
Technical Mastery: Expert knowledge of design systems, service design, interaction design, and global accessibility standards (WCAG)
Strategic Navigation: Proven capability to drive outcomes and maintain clarity in highly dynamic, interconnected and complex organizations
Analytical Rigor: Skilled in applying design metrics and deep user research to guide high‑stakes product decisions
Impactful Portfolio: Demonstrated success leading UX and Product Design across large, complex digital ecosystems
Leadership Excellence: Experience leading multidisciplinary teams and building inclusive, high‑performing cultures that attract top-tier talent
Executive Influence: Strong stakeholder management skills with the ability to influence decisions at Board and Executive levels
Modern Methodology: Deep expertise in Agile product development and contemporary Design Operations
What we offer:
a flexible 35-hour working week
25 days annual leave with the option to buy an extra 5 days