CrawlJobs Logo

Product & Customer Marketing Manager

sourcewhale.com Logo

SourceWhale

Location Icon

Location:
United Kingdom , London

Category Icon

Job Type Icon

Contract Type:
Not provided

Salary Icon

Salary:

Not provided

Job Description:

SourceWhale is the leading AI native Recruitment Productivity Platform for increasing conversations, whilst making recruiters’ lives better through enabling them to do more with less. We integrate with everything that recruiters use day to day - CRM’s, emails, data providers etc - and with our best-in-class product, we are on a mission to be a leader in the Recruitment Technology space. As our Product & Customer Marketing Manager, you'll play a crucial role in shaping product positioning and driving growth across both new and existing customers. Sitting at the intersection of Product, Customer Success, and Sales, this role blends strong product marketing instincts with a sharp focus on engaging and expanding our customer base. You’ll own how we bring our product to market, crafting compelling messaging, enabling the Sales team, and partnering closely with Product to influence roadmap and launches- while also building targeted campaigns that drive adoption, retention, and expansion within our existing customers.

Job Responsibility:

  • Own feature and product releases end to end: customer communication, internal briefing, launch campaigns, and sales enablement
  • Collaborate with the product team to translate the roadmap into clear customer-facing narratives
  • Build and maintain the messaging framework by segment
  • Keep positioning sharp and updated as ICP understanding evolves
  • Own the competitive landscape
  • maintain battle cards, track competitor moves, and feed insights back into messaging
  • Map the full buyer journey and ensure every stage has the right asset and message
  • Produce battle cards, one-pagers, objection handling guides, outbound email sequences, and demo materials
  • Work directly with the CRO and sales team
  • Ensure sales is always equipped with the latest positioning and segment-specific messaging
  • Design and execute retention and upsell campaigns in close collaboration with the CS team
  • Build targeted campaigns to drive product adoption and expansion across the existing customer base
  • Attend relevant CS calls to surface customer insights and feed them back into positioning and product marketing
  • Run the customer evidence programme: case studies, testimonials, G2 reviews, reference customers
  • Run product and customer campaigns end to end: strategy, brief, asset production, channel activation, reporting, and iteration
  • Own campaign briefs that span multiple channels and coordinate execution across multiple stakeholders
  • Analyse performance post-campaign and translate findings into sharper messaging and better segmentation
  • Manage launches and campaigns with the rigour of a campaign manager, not just a strategist

Requirements:

  • 4–6 years in a B2B SaaS marketing role with a strong product marketing manager foundation
  • Experience taking products or features to market end to end: Proven ability to run campaigns, not just contribute to them.
  • Prior experience in recruitment, HR tech, or tools for recruiters.
  • Strong sales enablement track record
  • Experience working with or alongside a Customer Success team on post-sale marketing and retention campaigns
  • An extreme passion for product marketing, and a “can do” mindset
  • Comfortable working directly with product teams and translating technical roadmap items into customer-facing value
  • AI-native: you actively use AI tools to research faster, produce better briefs, and scale output
  • Strong project management. You can hold multiple workstreams without dropping quality!
  • Strong analytical instincts, you make decisions from data, not intuition alone.
  • Comfortable working in a small, fast-moving team
What we offer:
  • 25 days holiday (not including public holidays)
  • Macbook + any extra tech or software necessary for your role
  • Flexible business with flexible working arrangements
  • Private medical, dental & vision insurance
  • Income protection insurance
  • Employee Assistance Programme (EAP)
  • Compassionate leave policy
  • Monthly social events

Additional Information:

Job Posted:
May 04, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:
PREMIUM
More languages and countries
+ Unlock 31694 hidden job offers
Languages
English Čeština Deutsch Ελληνικά Español Français +15
Countries
United States United Kingdom India Canada Australia +
See plans
Plans from $2.99 / month

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for Product & Customer Marketing Manager

Senior Technical Product Marketing Manager

We are seeking an enthusiastic Senior Technical Product Marketing Manager to dev...
Location
Location
United States
Salary
Salary:
Not provided
https://www.atlassian.com Logo
Atlassian
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Proven experience in Service Management, along with hands-on experience in implementing Service Management solutions
  • Over 7 years of experience in technical product marketing, solutions consulting, implementation, sales engineering, or product management, preferably within ITSM, ESM, or ITOM software sectors
  • A comprehensive understanding of the priorities and needs of ITSM and IT operations leaders
  • Exceptional communication skills
  • proficient in presenting and demonstrating the value of products and solutions to IT buyers, influencers, and internal stakeholders
  • Outstanding public speaking and presentation abilities, capable of engaging and inspiring diverse audiences. Demonstrates confidence in both practices and products
  • Strong networking and relationship-building skills. Proficient in establishing trusted relationships with analysts and other influencers through product and solution briefings, demonstrations, evaluations, and engagement in online communities and social media
  • Experience representing organizations at industry events and conferences
  • Relevant certifications in ITSM or related fields are advantageous
Job Responsibility
Job Responsibility
  • Develop compelling, differentiated, and feature-accurate content and messaging that effectively highlights the Atlassian Service Management solution
  • Represent the organization at industry conferences, seminars, and events, delivering presentations and participating in panel discussions
  • Establish and maintain relationships with key stakeholders, including industry leaders, partners, and prospective clients
  • Remain informed about industry trends and advancements to ensure our solutions remain competitive and relevant
  • Serve as a spokesperson for the organization, providing insights and thought leadership on Service Management practices and innovations
  • Engage directly with senior leadership teams at our largest customers to facilitate their understanding of the transition to the Atlassian Service Management solution, emphasizing the integration of practices, personnel, and product
  • Collect feedback from external engagements to inform product development and strategic initiatives
What we offer
What we offer
  • health coverage
  • paid volunteer days
  • wellness resources
  • bonuses
  • commissions
  • equity
  • Fulltime
Read More
Arrow Right

Senior Product Marketing Manager, Compass

Atlassian is looking for a world-class Senior Product Marketer to lead Sales and...
Location
Location
United States , Mountain View
Salary
Salary:
Not provided
https://www.atlassian.com Logo
Atlassian
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5-7 years of experience in enterprise Product Marketing and/or related marketing or sales roles in B2B SaaS
  • Expert on high-touch enterprise marketing motions and buyer personas
  • Strong storyteller, writer, and communicator with an eye for good design who can succinctly simplify complex ideas into simple, compelling messages for different audiences
  • Structured thinker with demonstrated ability to manage multiple complex projects simultaneously
  • Cross-functional collaborator who builds relationships with senior stakeholders across from Sales, Partners, Marketing, and Product to deliver on a shared vision and goals
  • Ability to spot opportunities and translate customer needs and market demand into messaging, content, campaigns, and sales plays to help us meet business objectives
  • Self-starter with a positive attitude who isn’t afraid to roll up their sleeves and get things done
Job Responsibility
Job Responsibility
  • Develop and refine differentiated positioning, use cases, and demos to be used by Sales and Partners
  • Build, package, and deliver relevant sales tools and training material, making it easy for Sales and Partners to understand our product offerings and positioning
  • Drive PMM participation in Sales and Partner programs, plays, and other pipeline-generating activities
  • Stay on top of customer, market, and competitive research to shape messaging, campaigns, sales enablement, and influence our product strategy
  • Define and track key performance indicators (KPIs) to measure and report on effectiveness of go-to-market initiatives, including accelerating pipeline and increasing win rates, product attach rate, adoption, and customer retention
  • Increase sales success by providing direct deal support through tactics such as account strategy, deal win stories, objection handling, and product positioning
What we offer
What we offer
  • health coverage
  • paid volunteer days
  • wellness resources
  • Fulltime
Read More
Arrow Right

Senior Product Marketing Manager, Jira Enterprise Expansion

You will oversee Jira's Enterprise buyer's journey and partner with our sales an...
Location
Location
United States , San Francisco
Salary
Salary:
Not provided
https://www.atlassian.com Logo
Atlassian
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years of experience in enterprise Product Marketing and related marketing or sales role in B2B SaaS
  • Expert on high-touch enterprise marketing motions and buyer personas
  • Strong storyteller with an eye for good design who can simplify complex ideas into simple, compelling messages for different audiences
  • Demonstrated ability to manage multiple complex projects simultaneously
  • Cross-functional collaborator who builds relationships with senior stakeholders across from Sales, Marketing, and Product to deliver on a shared vision and goals
  • Ability to spot opportunities and translate customer needs and market demand into messaging, content, campaigns, and sales plays to help us meet business objectives
Job Responsibility
Job Responsibility
  • Help shape Jira's strategy for reaching, engaging, and winning over IT buyers and non-technical department leaders and influencers across the business
  • Drive the research and understanding of buying patterns and personas, and build corresponding strategies to engage different personas at each stage of the buyer's journey
  • Oversee the creation of compelling marketing collateral, including whitepapers, guides, case studies, blogs, videos, webinars, landing pages and more to support demand generation and pipeline acceleration
  • Partner with our marketing and analytics team to evaluate funnel health to propose and test improvements to existing marketing messages in a multi-channel strategies
  • Define and track key performance indicators (KPIs) to measure and report on effectiveness of go-to-market initiatives
What we offer
What we offer
  • health coverage
  • paid volunteer days
  • wellness resources
  • Fulltime
Read More
Arrow Right

Senior Manager, Global Product Marketing - Device Connectivity

You will drive strategic development for our device connectivity portfolio and l...
Location
Location
United States , Deerfield
Salary
Salary:
136000.00 - 187000.00 USD / Year
https://www.baxter.com/ Logo
Baxter
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree
  • Marketing, Business, Engineering, Medicine, Science preferred
  • MBA or relevant advanced degree is a plus
  • 6 plus years of relevant experience in upstream marketing, product management or advanced degree with a minimum of 3 years relevant experience in upstream marketing, product management
  • Prior product management experience for a device connectivity portfolio (hardware and software) preferred
  • Leadership experience
  • and indirect team management without authority
  • Highly organized, initiative-taker who can lead and collaborate across the organization effectively
  • Excellent presentation and interpersonal communications skills
  • Strong analytical and problem-solving skills
Job Responsibility
Job Responsibility
  • Develop product, cross-product and application roadmaps including software and hardware devices
  • Collaborate with product teams across business units to align on release cadences and roadmap prioritization
  • Drive portfolio growth strategy incorporating innovation to address market needs and opportunities
  • Research and understand key market/customer trends and competitor strategies
  • Develop strategic business plans and financial models to capitalize on market needs and opportunities
  • Drive clinical research requirements to support the connectivity value proposition and product launch activities
  • Communication of the strategy and securing consensus from customers, key industry influencers and Baxter executive leadership
  • Drive alignment with regional marketing and business partners on connectivity market needs, go to market strategies and pricing
  • Develop and track key business performance indicators to identify vital countermeasure to achieving business/market goals
  • Partners on technology deployment for connectivity product validation requirements
What we offer
What we offer
  • Comprehensive health and well-being benefits
  • medical and dental coverage starting day one
  • insurance coverage for basic life, accident, short-term and long-term disability
  • business travel accident insurance
  • Employee Stock Purchase Plan (ESPP) with discounted company stock
  • 401(k) Retirement Savings Plan with company matching
  • Flexible Spending Accounts
  • educational assistance programs
  • 20-35 days paid time off depending on service length
  • paid parental leave
  • Fulltime
Read More
Arrow Right

Senior Manager, Global Product Marketing - Device Connectivity

As the Sr. Manager, Global Product Marketing, Device Connectivity, you'll have l...
Location
Location
United States , Deerfield
Salary
Salary:
136000.00 - 187000.00 USD / Year
https://www.baxter.com/ Logo
Baxter
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree
  • Marketing, Business, Engineering, Medicine, Science preferred. MBA or relevant advanced degree is a plus
  • 6 plus years of relevant experience in upstream marketing, product management or similar, or advanced degree with a minimum of 3 years relevant experience in upstream marketing, product management
  • Prior product management experience for a device connectivity portfolio (hardware and software) preferred
  • Leadership experience
  • and indirect team management without authority
  • Highly organized, initiative-taker who can lead and collaborate across the organization effectively
  • Excellent presentation and interpersonal communications skills
  • Strong analytical and problem-solving skills
  • Ability to run multiple projects while delivering on established timelines
Job Responsibility
Job Responsibility
  • Develop product, cross-product and application roadmaps including software and hardware devices
  • Collaborate with product teams across business units to align on release cadences and roadmap prioritization
  • Drive portfolio growth strategy incorporating innovation to address market needs and opportunities
  • Research and understand key market/customer trends and competitor strategies
  • Develop strategic business plans and financial models to capitalize on market needs and opportunities
  • Drive clinical research requirements to support the connectivity value proposition and product launch activities
  • Communication of the strategy and securing consensus from customers, key industry influencers and Baxter executive leadership
  • Drive alignment with regional marketing and business partners on connectivity market needs, go to market strategies and pricing
  • Develop and track key business performance indicators to identify vital countermeasure to achieving business/market goals
  • Partners on technology deployment for connectivity product validation requirements
What we offer
What we offer
  • Support for Parents
  • Continuing Education/ Professional Development
  • Employee Heath & Well-Being Benefits
  • Paid Time Off
  • 2 Days a Year to Volunteer
  • US Benefits at Baxter (except for Puerto Rico) include medical and dental coverage that start on day one, as well as insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance
  • Financial and retirement benefits include the Employee Stock Purchase Plan (ESPP), with the ability to purchase company stock at a discount, and the 401(k) Retirement Savings Plan (RSP), with options for employee contributions and company matching
  • We also offer Flexible Spending Accounts, educational assistance programs, and time-off benefits such as paid holidays, paid time off ranging from 20 to 35 days based on length of service, family and medical leaves of absence, and paid parental leave
  • Additional benefits include commuting benefits, the Employee Discount Program, the Employee Assistance Program (EAP), and childcare benefits
  • Fulltime
Read More
Arrow Right

Senior Manager, Global Product Marketing - Device Connectivity

The Senior Manager, Global Product Marketing - Device Connectivity at Baxter is ...
Location
Location
United States , Deerfield
Salary
Salary:
136000.00 - 187000.00 USD / Year
https://www.baxter.com/ Logo
Baxter
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree
  • Marketing, Business, Engineering, Medicine, Science preferred
  • MBA or relevant advanced degree is a plus
  • 6 plus years of relevant experience in upstream marketing, product management or similar, or advanced degree with a minimum of 3 years relevant experience in upstream marketing, product management
  • Prior product management experience for a device connectivity portfolio (hardware and software) preferred
  • Leadership experience
  • and indirect team management without authority
  • Highly organized, initiative-taker who can lead and collaborate across the organization effectively
  • Excellent presentation and interpersonal communications skills
  • Strong analytical and problem-solving skills
Job Responsibility
Job Responsibility
  • Develop product, cross-product and application roadmaps including software and hardware devices
  • Collaborate with product teams across business units to align on release cadences and roadmap prioritization
  • Drive portfolio growth strategy incorporating innovation to address market needs and opportunities
  • Research and understand key market/customer trends and competitor strategies
  • Develop strategic business plans and financial models to capitalize on market needs and opportunities
  • Drive clinical research requirements to support the connectivity value proposition and product launch activities
  • Communication of the strategy and securing consensus from customers, key industry influencers and Baxter executive leadership
  • Drive alignment with regional marketing and business partners on connectivity market needs, go to market strategies and pricing
  • Develop and track key business performance indicators to identify vital countermeasure to achieving business/market goals
  • Partners on technology deployment for connectivity product validation requirements
What we offer
What we offer
  • Support for Parents
  • Continuing Education/ Professional Development
  • Employee Health & Well-Being Benefits
  • Paid Time Off
  • 2 Days a Year to Volunteer
  • Flexible workplace policy
  • Medical and dental coverage starting day one
  • Insurance coverage (basic life, accident, short-term and long-term disability, business travel accident insurance)
  • Financial and retirement benefits (Employee Stock Purchase Plan, 401k Retirement Savings Plan)
  • Flexible Spending Accounts
  • Fulltime
Read More
Arrow Right

Senior Manager, Global Product Marketing - Device Connectivity

At Baxter, we are deeply connected by our mission to save and sustain lives. You...
Location
Location
United States , Deerfield; Chicago
Salary
Salary:
136000.00 - 187000.00 USD / Year
https://www.baxter.com/ Logo
Baxter
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree
  • Marketing, Business, Engineering, Medicine, Science preferred
  • MBA or relevant advanced degree is a plus
  • 6 plus years of relevant experience in upstream marketing, product management or similar, or advanced degree with a minimum of 3 years relevant experience in upstream marketing, product management
  • Prior product management experience for a device connectivity portfolio (hardware and software) preferred
  • Leadership experience
  • and indirect team management without authority
  • Highly organized, initiative-taker who can lead and collaborate across the organization effectively
  • Excellent presentation and interpersonal communications skills
  • Strong analytical and problem-solving skills
Job Responsibility
Job Responsibility
  • Develop product, cross-product and application roadmaps including software and hardware devices
  • Collaborate with product teams across business units to align on release cadences and roadmap prioritization
  • Drive portfolio growth strategy incorporating innovation to address market needs and opportunities
  • Research and understand key market/customer trends and competitor strategies
  • Develop strategic business plans and financial models to capitalize on market needs and opportunities
  • Drive clinical research requirements to support the connectivity value proposition and product launch activities
  • Communication of the strategy and securing consensus from customers, key industry influencers and Baxter executive leadership
  • Drive alignment with regional marketing and business partners on connectivity market needs, go to market strategies and pricing
  • Develop and track key business performance indicators to identify vital countermeasure to achieving business/market goals
  • Partners on technology deployment for connectivity product validation requirements
What we offer
What we offer
  • Support for Parents
  • Continuing Education/Professional Development
  • Employee Health & Well-Being Benefits
  • Paid Time Off
  • 2 Days a Year to Volunteer
  • Fulltime
Read More
Arrow Right

Sr. Product Marketing Manager

At Corelight, we believe that the best approach to cybersecurity risk starts wit...
Location
Location
United States
Salary
Salary:
160000.00 - 175000.00 USD / Year
https://corelight.com/ Logo
Corelight
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years product marketing experience
  • Prior cybersecurity industry experience is required
  • 2-3 years experience in the threat intelligence domain is preferred
  • Experience building go-to-market strategies & assets that helped close F2000 accounts
  • Proven ability to understand and distill technical concepts into clear, compelling prose
  • You have a bias toward action and DIY
  • prior high-growth startup experience helps
  • You understand opportunity costs and can tactfully decline low ROI opportunities
Job Responsibility
Job Responsibility
  • Market Intelligence: Be an expert on our buyers, who they are, how they buy, and key decision criteria and channels to influence the buyers
  • Positioning and Messaging: Collaborate with the product management team to develop positioning and messaging to position and evangelize Corelight’s comprehensive detection strategy
  • Evangelism: Develop threat detection-related content for our sales and marketing that differentiates Corelight from our competition, and messaging that speaks to the pain points and challenges of our target personas including CISOs, SOC leaders, and security practitioners
  • Sales Enablement: Educate and engage our sales, account management, and customer success teams on new detection capabilities and industry trends
  • Field ad hoc content and support requests from the sales team
  • Content Development and Management: Develop and manage content to drive thought leadership and demand-gen including blogs, campaign assets, webinars etc. to drive awareness and influence buying decisions for our target decision makers
  • Support Analyst and Field Engagements: Support industry analyst outreach efforts and field events with the right collateral
What we offer
What we offer
  • Equity
  • additional benefits
  • Fulltime
Read More
Arrow Right