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SourceWhale is the leading AI native Recruitment Productivity Platform for increasing conversations, whilst making recruiters’ lives better through enabling them to do more with less. We integrate with everything that recruiters use day to day - CRM’s, emails, data providers etc - and with our best-in-class product, we are on a mission to be a leader in the Recruitment Technology space. As our Product & Customer Marketing Manager, you'll play a crucial role in shaping product positioning and driving growth across both new and existing customers. Sitting at the intersection of Product, Customer Success, and Sales, this role blends strong product marketing instincts with a sharp focus on engaging and expanding our customer base. You’ll own how we bring our product to market, crafting compelling messaging, enabling the Sales team, and partnering closely with Product to influence roadmap and launches- while also building targeted campaigns that drive adoption, retention, and expansion within our existing customers.
Job Responsibility:
Own feature and product releases end to end: customer communication, internal briefing, launch campaigns, and sales enablement
Collaborate with the product team to translate the roadmap into clear customer-facing narratives
Build and maintain the messaging framework by segment
Keep positioning sharp and updated as ICP understanding evolves
Own the competitive landscape
maintain battle cards, track competitor moves, and feed insights back into messaging
Map the full buyer journey and ensure every stage has the right asset and message
Produce battle cards, one-pagers, objection handling guides, outbound email sequences, and demo materials
Work directly with the CRO and sales team
Ensure sales is always equipped with the latest positioning and segment-specific messaging
Design and execute retention and upsell campaigns in close collaboration with the CS team
Build targeted campaigns to drive product adoption and expansion across the existing customer base
Attend relevant CS calls to surface customer insights and feed them back into positioning and product marketing
Run the customer evidence programme: case studies, testimonials, G2 reviews, reference customers
Run product and customer campaigns end to end: strategy, brief, asset production, channel activation, reporting, and iteration
Own campaign briefs that span multiple channels and coordinate execution across multiple stakeholders
Analyse performance post-campaign and translate findings into sharper messaging and better segmentation
Manage launches and campaigns with the rigour of a campaign manager, not just a strategist
Requirements:
4–6 years in a B2B SaaS marketing role with a strong product marketing manager foundation
Experience taking products or features to market end to end: Proven ability to run campaigns, not just contribute to them.
Prior experience in recruitment, HR tech, or tools for recruiters.
Strong sales enablement track record
Experience working with or alongside a Customer Success team on post-sale marketing and retention campaigns
An extreme passion for product marketing, and a “can do” mindset
Comfortable working directly with product teams and translating technical roadmap items into customer-facing value
AI-native: you actively use AI tools to research faster, produce better briefs, and scale output
Strong project management. You can hold multiple workstreams without dropping quality!
Strong analytical instincts, you make decisions from data, not intuition alone.
Comfortable working in a small, fast-moving team
What we offer:
25 days holiday (not including public holidays)
Macbook + any extra tech or software necessary for your role
Flexible business with flexible working arrangements