CrawlJobs Logo

Product & Content Marketing Lead

chat3d.ai Logo

Chat3D

Location Icon

Location:
United States , New York

Category Icon
Category:
-

Job Type Icon

Contract Type:
Not provided

Salary Icon

Salary:

Not provided

Job Description:

Our Marketing team is growing, and we’re looking for a Product & Content Marketing Lead to help shape how millions of users understand, adopt, and engage with WeWard — by turning product features into clear value, strong narratives, and meaningful habits.

Job Responsibility:

  • Craft and execute innovative marketing strategies that clearly communicate our product’s features and benefits, across both existing users and prospect
  • Leverage customer insights, stay on top of market trends, and make the most of news cycles and trends to boost product adoption and success
  • Refine content and copy across all communication channels to create a timely and consistent narrative that attracts and retains users
  • Elevate and effectively position WeWard’s brand across multiple channels, including app stores and our website
  • Oversee social media and press communications by managing dedicated teams to ensure cohesive and impactful messaging that resonates with our audience
  • Forge visibility partnerships, participate in events, and seek award opportunities to solidify our market positioning
  • Bring bold, out-of-the-box thinking to continuously refresh WeWard’s storytelling and creative direction
  • Set a creative bar that combines originality with performance, crafting narratives that stand out, resonate emotionally, and convert attention into action
  • Act as a creative sparring partner to product, design, and growth teams to push ideas further and unlock new angles of engagement
  • Meticulously analyzing user feedback, market trends, and engagement metrics is key to inform and refine marketing strategies
  • Your ability to put yourself in our users’ shoes will guide you in crafting relevant and impactful marketing materials
  • Lead and mentor a talented and gritty team of 4, including 3 in Community Management and 1 in Press/Comms
  • Hire, train, and develop a high-performing product marketing team

Requirements:

  • 5+ years in impactful product marketing roles, crafting category-defining marketing strategies and campaigns
  • A demonstrated experience in the mobile app industry, showcasing your ability to navigate and excel in this rapidly-evolving landscape
  • An analytical mind, finding joy in leveraging data-driven insights to take strategic action
  • A creative spirit, always bubbling with groundbreaking ideas
  • A startup soul, hungry to make an indelible mark on a dynamic team
What we offer:
  • Top tier earnings : dive into a role offering a competitive salary range, with bonuses and stock options
  • Health insurance fully covered with Aetna (including Dental and Vision)
  • Global work culture : at least one visit per year to get chances to work from our stylish Paris office
  • Work-Life balance : work remotely up to 2 days per week
  • 25 days of PTO + federal holidays
  • Commuter benefits : we utilize pre tax dollars that are deducted directly from your paycheck, allowing you to get to work with a little less effort
  • 401k Plan : with a 2% employer match, 2 years graded vesting

Additional Information:

Job Posted:
January 21, 2026

Employment Type:
Fulltime
Work Type:
On-site work
Job Link Share:

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for Product & Content Marketing Lead

Product Marketing Content Manager

We are seeking an experienced and strategic Product Marketing Content Manager to...
Location
Location
United Kingdom
Salary
Salary:
Not provided
https://www.lhh.com/ Logo
LHH
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 7+ years in product marketing, content strategy, or B2B marketing roles (enterprise services and solutions industry preferred)
  • Proven track record developing cross-functional messaging and strategic narratives across complex product portfolios
  • Experience aligning multiple business units or solutions to a single buyer-centric content strategy
  • Exceptional storytelling, writing, and content creation skills, with a sharp focus on clarity, relevance, and impact
  • Strategic thinker with a deep understanding of buyer psychology, sales cycles, and marketing funnel dynamics
  • Strong collaborator with the ability to influence and align stakeholders across marketing, product, and sales
  • Ability to translate abstract business value into clear, actionable content that drives engagement and conversion
  • Comfortable navigating ambiguity and leading content strategy across matrixed or siloed organisations
  • Must have the right to work in the UK
Job Responsibility
Job Responsibility
  • Define and implement a cross-business content strategy that aligns multiple solution offerings to a unified buyer journey
  • Collaborate with product marketers, solution owners, marketers, sales enablement and sales leaders to craft strategic narratives that unify product and innovation value into a single customer story
  • Identify critical buyer inflection points across the customer lifecycle and create content frameworks that address those moments in time, with tailored messaging
  • Partner with marketing, sales enablement, customer success and product and innovation teams to ensure a “one business” approach to product positioning and GTM messaging
  • Drive consistency and coherence in how we speak to our buyers across product lines, ensuring the value proposition reflects a unified business strategy
  • Create action-oriented sales content (talk tracks, playbooks, customer-facing collateral, solution briefs) that links high-level thought leadership with critical business inflection points and product and innovation capabilities
  • Develop tools that enable sales teams to move from insight to action, equipping them to have value-based conversations with complex buyers
  • Establish content measurement and feedback loops to continuously improve based on performance data and seller input
What we offer
What we offer
  • Flexible working model
  • Private medical insurance (PMI)
  • Group personal pension plan
  • Career support for family and friends
  • 25 working days paid holiday with the opportunity to buy extra days off each year
  • Fulltime
Read More
Arrow Right

Content Marketing Lead

FlowSpace is looking for a proactive, ideas-driven content marketer to help scal...
Location
Location
United Kingdom , South West London
Salary
Salary:
Not provided
yourprimerecruitment.com Logo
YourPrime
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 3+ years in content, social, marketing or related roles
  • Confident content creator with strong writing and visual storytelling skills
  • Comfortable producing short-form video and capturing content in the field
  • Self-sufficient — someone who doesn’t need hand-holding and enjoys owning outcomes
  • Fast, resourceful and digitally native
  • Experienced managing multi-channel content across LinkedIn, Instagram, YouTube or similar
  • Motivated by startup environments and autonomy
  • Obsessed with what drives growth and how content contributes to it
Job Responsibility
Job Responsibility
  • Own a rolling content calendar across LinkedIn, Instagram, Twitter and YouTube
  • Write and publish regular LinkedIn posts that drive engagement and inbound interest
  • Produce short-form video, visuals, reels and customer story snippets
  • Turn every customer win into multi-channel content (posts, emails, testimonials, SEO content)
  • Repurpose long-form content into multiple assets to maximise reach
  • Visit FlowSpace locations regularly to capture photo/video content (2 days/week on-site)
  • Create a weekly newsletter with customer wins, new listings, offers and insights
  • Build one lead magnet per month (PDF guide, report, checklist etc.) to attract new companies
  • Track engagement, reach, MQLs and website traffic
  • Identify what’s driving growth and recommend new formats and ideas
  • Parttime
Read More
Arrow Right

Product Marketing Senior Lead

At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP e...
Location
Location
United States , Boston
Salary
Salary:
150000.00 - 190000.00 USD / Year
whoop.com Logo
Whoop
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 7+ years of product marketing experience, ideally in consumer health technology, digital health, wellness, or healthcare services
  • Proven success launching and marketing clinically oriented or science-based products to consumer audiences
  • Strong command of go-to-market planning, positioning development, and performance measurement across marketing channels
  • Experience working with scientific or clinical teams to ensure content accuracy and regulatory alignment
  • Excellent communication and storytelling skills with ability to make the complex feel accessible and meaningful
  • Strong cross-functional collaboration skills with a track record of influencing without authority
  • Ability to thrive in fast-paced, ambiguous environments while maintaining strategic clarity and executional rigor
  • BS/BA required
  • life sciences, health sciences, marketing or related field preferred. MBA or advanced degree a plus
  • Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions
Job Responsibility
Job Responsibility
  • Lead go-to-market strategy and execution for WHOOP Advanced Labs and future healthcare product expansions
  • Develop positioning and messaging frameworks that balance scientific accuracy with consumer accessibility
  • Create and execute integrated marketing plans, aligning across channels and optimizing for performance
  • Partner with Clinical, Product, and Medical Affairs teams to ensure marketing efforts reflect regulatory standards and scientific integrity
  • Translate member insights and clinical data into actionable marketing strategies that drive awareness, adoption, and engagement
  • Collaborate with Brand, Creative, and Lifecycle Marketing teams to build member education and communication strategies for healthcare offerings
  • Serve as the primary product marketing partner for healthcare product leadership, influencing roadmap prioritization and market strategy
What we offer
What we offer
  • equity
  • benefits
  • Fulltime
Read More
Arrow Right

Global Content Production Lead

The Global Content Production Lead is responsible for leading a global team of C...
Location
Location
Canada , Toronto
Salary
Salary:
95000.00 CAD / Year
ex.movember.com Logo
Movember
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 7+ years of relevant professional experience
  • Prior experience managing a team in content, social media, marketing or similar
  • Significant experience owning and delivering a year-round content plan
  • Experience managing social media content production
  • Strong writing skills and a proven track record in managing content production
  • Adept at managing team workload and workflows in a project management platform (e.g. Asana)
  • Experience managing a budget and maximising outcomes with limited resources
  • Solid experience managing external production partners
  • Detailed knowledge of content performance measures
  • Experience with a digital asset management tool
Job Responsibility
Job Responsibility
  • Leading a global team of Content Producers
  • Taking on accountability for sourcing and delivering the content needs across Movember's owned channels, year-round
  • Leading on the delivery of content opportunities based on cultural trends and opportunities and audience insights
  • Leading the delivery of content needs of Movember’s different channel teams and squads
  • Triage content requests
  • Working with the Head of Studio to ensure the team is positioned to deliver on content requirements
  • Managing Movember’s regional Content Producers (Asia-Pacific, UK & EU and North America)
  • Working closely with internal Creative Studio and brand team to drive brand standards and ensure consistent content quality
  • Maintaining strong working relationships with Channel, Campaigns and Communications teams
  • Working on non-digital content requirements including partnership and print collateral
What we offer
What we offer
  • Early finish Fridays for nine months of the year
  • Office events and social activities
  • Hybrid working
  • Commitment to a diverse, inclusive, and collaborative workplace
  • Fulltime
Read More
Arrow Right

Product Marketing Manager, Emerging Products

Figma is looking for a “full-stack” Product Marketing Manager to support Figma’s...
Location
Location
United States , San Francisco; New York
Salary
Salary:
149000.00 - 238000.00 USD / Year
figma.com Logo
Figma
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 6+ years in product marketing or a related role
  • Direct experience operating as a full-stack marketer, leading cross-functional initiatives from ideation to execution and measurement
  • Demonstrated ability to learn new products and industries—unafraid to dive into the nitty gritty technical details
  • Track record of being able to manage stakeholders at all levels, from individual contributors to senior executives. Must have experience driving executive-level conversations
Job Responsibility
Job Responsibility
  • Take ownership of product marketing efforts with responsibility for driving end-to-end go-to-market efforts
  • Lead creative product launches and be a partner to the Product team, with a focus on getting results and a desire to experiment with new channels
  • Develop product messaging and positioning that sets us apart from competitors and demonstrates understanding of our customers’ needs
  • Manage our beta programs, from customer outreach, managing beta communications, coordinating feedback sessions, to promoting customer success stories
  • Drive deeper engagement of our product through a variety of educational content—blog posts, product tips, best practice guides, live streams, and more
  • Partner with the broader marketing team to launch campaigns that span web, onboarding, activation, and adoption
  • Work with the Sales team to develop impactful enablement resources and arm the team to better position ourselves against other competitors and products
What we offer
What we offer
  • equity
  • health, dental & vision
  • retirement with company contribution
  • parental leave & reproductive or family planning support
  • mental health & wellness benefits
  • generous PTO
  • company recharge days
  • a learning & development stipend
  • a work from home stipend
  • cell phone reimbursement
  • Fulltime
Read More
Arrow Right

Product Marketing Manager

As a Product Marketing Manager at LHH, you will be responsible for driving the a...
Location
Location
United Kingdom , London
Salary
Salary:
Not provided
https://www.lhh.com/ Logo
LHH
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Demonstrated experience in hands-on product marketing, with a portfolio of content that has driven buyer engagement and action
  • Strong storytelling ability, with a track record of translating complex innovations into accessible, persuasive marketing materials
  • Proficiency in campaign management tools, CRM systems, and content creation platforms (e.g., PowerPoint, MS Teams, Asana, Seismic)
  • Analytical mindset, comfortable using data to inform decisions and optimise marketing activities
  • Excellent communication and collaboration skills, with the ability to lead cross-functional projects from concept to execution
Job Responsibility
Job Responsibility
  • Market Analysis: Source and apply market research to identify trends, customer needs, and competitive landscape
  • Regularly gather and synthesise feedback from candidates and buyers to inform product messaging and innovation stories
  • Lead competitive analysis sessions, translating findings into actionable recommendations for product positioning
  • Go-to-Market Strategy: Proactively develop and execute comprehensive go to market plans aligned with company and business line objectives
  • Define messaging and value propositions based on market insights and business needs
  • Create and execute go-to-market plans for new product launches and feature releases
  • Lead and project manage cross-functional teams to ensure seamless execution and ongoing product marketing activities
  • Develop competitive positioning strategies to differentiate LHH in the market
  • Content Creation & Storytelling: Write and produce high-impact sales and marketing collateral, including pitch decks, email campaigns, blog posts, and video scripts that move buyers to action
  • Partner with design teams to create visually engaging assets that highlight product innovations and customer success stories
What we offer
What we offer
  • Growth opportunities within a human resources global leader
  • We prioritize learning to stay agile in an increasingly competitive business environment
  • We foster an open-minded environment where people spark new ideas and explore alternatives
  • Fulltime
Read More
Arrow Right

Director, Product Marketing

We are hiring a Director to lead Product marketing. This is a very important, st...
Location
Location
United Kingdom , London
Salary
Salary:
Not provided
intercom.com Logo
Intercom
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Proven experience leading Product Marketing teams
  • Already practicing aspects of the “new way” of marketing — creative, fast, anti–cookie cutter
  • Experience in fast-growing startups or high-velocity environments
  • Ambitious & Competitive
  • Confident & Decisive
  • Curious & Intellectually Engaged
  • Delivers Great Work & Works Hard
  • Technical & Internet-Native
  • Tasteful & Creative
  • Impatient & Change-Oriented
Job Responsibility
Job Responsibility
  • Lead Product Marketing teams
  • Manage specialist PMMs and full stack marketers, working across PMM, Content, and Advocacy
  • Own core PMM artifacts: Our positioning
  • Our messaging house
  • Our sales enablement content
  • Translate complex customer requirements and AI technology into compelling stories in the market
  • Work daily with our Product, Engineering and AI team
What we offer
What we offer
  • Competitive salary and equity in a fast-growing start-up
  • We serve lunch every weekday, plus a variety of snack foods and a fully stocked kitchen
  • Regular compensation reviews
  • Pension scheme & match up to 4%
  • Life assurance
  • Comprehensive health and dental insurance for you and your dependents
  • Flexible paid time off policy
  • Paid maternity leave
  • 6 weeks paternity leave for fathers
  • Cycle-to-Work Scheme
  • Fulltime
Read More
Arrow Right

Director, Product Marketing

Intercom is the AI Customer Service company on a mission to help businesses prov...
Location
Location
Ireland , Dublin
Salary
Salary:
Not provided
intercom.com Logo
Intercom
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Proven experience leading Product Marketing teams
  • Already practicing aspects of the “new way” of marketing — creative, fast, anti–cookie cutter
  • Experience in fast-growing startups or high-velocity environments
  • Ambitious & Competitive
  • Confident & Decisive
  • Curious & Intellectually Engaged
  • Delivers Great Work & Works Hard
  • Technical & Internet-Native
  • Tasteful & Creative
  • Impatient & Change-Oriented
Job Responsibility
Job Responsibility
  • Lead Product Marketing team
  • Manage specialist PMMs and full stack marketers
  • Work across PMM, Content, and Advocacy
  • Own core PMM artifacts: Our positioning, Our messaging house, Our sales enablement content
  • Translate complex customer requirements and AI technology into compelling stories in the market
  • Work daily with our Product, Engineering and AI team
What we offer
What we offer
  • Competitive salary and equity in a fast-growing start-up
  • We serve lunch every weekday, plus a variety of snack foods and a fully stocked kitchen
  • Regular compensation reviews
  • Pension scheme & match up to 4%
  • Life assurance
  • Comprehensive health and dental insurance for you and your dependents
  • Flexible paid time off policy
  • Paid maternity leave
  • 6 weeks paternity leave for fathers
  • Cycle-to-Work Scheme
  • Fulltime
Read More
Arrow Right