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Our Marketing team is growing, and we’re looking for a Product & Content Marketing Lead to help shape how millions of users understand, adopt, and engage with WeWard — by turning product features into clear value, strong narratives, and meaningful habits.
Job Responsibility:
Craft and execute innovative marketing strategies that clearly communicate our product’s features and benefits, across both existing users and prospect
Leverage customer insights, stay on top of market trends, and make the most of news cycles and trends to boost product adoption and success
Refine content and copy across all communication channels to create a timely and consistent narrative that attracts and retains users
Elevate and effectively position WeWard’s brand across multiple channels, including app stores and our website
Oversee social media and press communications by managing dedicated teams to ensure cohesive and impactful messaging that resonates with our audience
Forge visibility partnerships, participate in events, and seek award opportunities to solidify our market positioning
Bring bold, out-of-the-box thinking to continuously refresh WeWard’s storytelling and creative direction
Set a creative bar that combines originality with performance, crafting narratives that stand out, resonate emotionally, and convert attention into action
Act as a creative sparring partner to product, design, and growth teams to push ideas further and unlock new angles of engagement
Meticulously analyzing user feedback, market trends, and engagement metrics is key to inform and refine marketing strategies
Your ability to put yourself in our users’ shoes will guide you in crafting relevant and impactful marketing materials
Lead and mentor a talented and gritty team of 4, including 3 in Community Management and 1 in Press/Comms
Hire, train, and develop a high-performing product marketing team
Requirements:
5+ years in impactful product marketing roles, crafting category-defining marketing strategies and campaigns
A demonstrated experience in the mobile app industry, showcasing your ability to navigate and excel in this rapidly-evolving landscape
An analytical mind, finding joy in leveraging data-driven insights to take strategic action
A creative spirit, always bubbling with groundbreaking ideas
A startup soul, hungry to make an indelible mark on a dynamic team
What we offer:
Top tier earnings : dive into a role offering a competitive salary range, with bonuses and stock options
Health insurance fully covered with Aetna (including Dental and Vision)
Global work culture : at least one visit per year to get chances to work from our stylish Paris office
Work-Life balance : work remotely up to 2 days per week
25 days of PTO + federal holidays
Commuter benefits : we utilize pre tax dollars that are deducted directly from your paycheck, allowing you to get to work with a little less effort
401k Plan : with a 2% employer match, 2 years graded vesting