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Product & Content Marketing Lead

United States, New York · Job Posted January 21, 2026
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Job Description

Our Marketing team is growing, and we’re looking for a Product & Content Marketing Lead to help shape how millions of users understand, adopt, and engage with WeWard — by turning product features into clear value, strong narratives, and meaningful habits.

Job Responsibility

  • Craft and execute innovative marketing strategies that clearly communicate our product’s features and benefits, across both existing users and prospect
  • Leverage customer insights, stay on top of market trends, and make the most of news cycles and trends to boost product adoption and success
  • Refine content and copy across all communication channels to create a timely and consistent narrative that attracts and retains users
  • Elevate and effectively position WeWard’s brand across multiple channels, including app stores and our website
  • Oversee social media and press communications by managing dedicated teams to ensure cohesive and impactful messaging that resonates with our audience
  • Forge visibility partnerships, participate in events, and seek award opportunities to solidify our market positioning
  • Bring bold, out-of-the-box thinking to continuously refresh WeWard’s storytelling and creative direction
  • Set a creative bar that combines originality with performance, crafting narratives that stand out, resonate emotionally, and convert attention into action
  • Act as a creative sparring partner to product, design, and growth teams to push ideas further and unlock new angles of engagement
  • Meticulously analyzing user feedback, market trends, and engagement metrics is key to inform and refine marketing strategies
  • Your ability to put yourself in our users’ shoes will guide you in crafting relevant and impactful marketing materials
  • Lead and mentor a talented and gritty team of 4, including 3 in Community Management and 1 in Press/Comms
  • Hire, train, and develop a high-performing product marketing team

Requirements

  • 5+ years in impactful product marketing roles, crafting category-defining marketing strategies and campaigns
  • A demonstrated experience in the mobile app industry, showcasing your ability to navigate and excel in this rapidly-evolving landscape
  • An analytical mind, finding joy in leveraging data-driven insights to take strategic action
  • A creative spirit, always bubbling with groundbreaking ideas
  • A startup soul, hungry to make an indelible mark on a dynamic team

What we offer

  • Top tier earnings : dive into a role offering a competitive salary range, with bonuses and stock options
  • Health insurance fully covered with Aetna (including Dental and Vision)
  • Global work culture : at least one visit per year to get chances to work from our stylish Paris office
  • Work-Life balance : work remotely up to 2 days per week
  • 25 days of PTO + federal holidays
  • Commuter benefits : we utilize pre tax dollars that are deducted directly from your paycheck, allowing you to get to work with a little less effort
  • 401k Plan : with a 2% employer match, 2 years graded vesting
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