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Product Content Engineer

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Meta

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Location:
United States , Menlo Park, CA +2 locations

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Category:
IT - Software Development

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Contract Type:
Not provided

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Salary:

162000.00 - 227000.00 USD / Year
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Job Description:

Content strategist and operations specialist to drive adoption of Instagram's TV product

Job Responsibility:

  • Develop and execute content strategy for the Instagram TV app, setting quality standards and measurement frameworks for new features and experiences
  • Partner with design and product teams to ideate, prototype, and launch innovative content formats that resonate with varying audiences, leveraging AI tools and solutions
  • Leverage quantitative and qualitative insights to inform content decisions and optimize user experiences
  • Build influence across teams, advocating for content quality and user-centric design
  • Lead through collaboration, fostering creativity, experimentation, and continuous improvement
  • Stay ahead of industry trends, bringing fresh ideas and a future-focused mindset to the team
  • Deliver completion of high-quality editorial work in a fast-paced, dynamic work environment

Requirements:

  • 6+ years of experience with digital content strategy, journalism, production and relevant skills
  • Demonstrated expertise in short-form video content and emerging video formats
  • Experience working and navigating ambiguity in time-sensitive environments
  • Proven experience to collaborate with cross-functional teams (product, engineering, design, analytical)
  • Demonstrated editorial judgment and problem-solving skills and experience to document judgement logic into reusable frameworks to scale across teams
  • Proficiency in leveraging quantitative insights to inform content decisions
  • Track record of building influence and driving alignment across stakeholders

Nice to have:

  • Experience with product launches in ambiguous or zero-to-one environments
  • Familiarity with developing content strategy, establishing quality standards and experiences video platforms
  • Background in OTT, TV and/or digital media production
  • Experience working with product teams or programs (or other equivalent fields) from roadmapping through delivery
What we offer:
  • bonus
  • equity
  • benefits

Additional Information:

Job Posted:
March 13, 2026

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