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Content strategist and operations specialist to drive adoption of Instagram's TV product
Job Responsibility:
Develop and execute content strategy for the Instagram TV app, setting quality standards and measurement frameworks for new features and experiences
Partner with design and product teams to ideate, prototype, and launch innovative content formats that resonate with varying audiences, leveraging AI tools and solutions
Leverage quantitative and qualitative insights to inform content decisions and optimize user experiences
Build influence across teams, advocating for content quality and user-centric design
Lead through collaboration, fostering creativity, experimentation, and continuous improvement
Stay ahead of industry trends, bringing fresh ideas and a future-focused mindset to the team
Deliver completion of high-quality editorial work in a fast-paced, dynamic work environment
Requirements:
6+ years of experience with digital content strategy, journalism, production and relevant skills
Demonstrated expertise in short-form video content and emerging video formats
Experience working and navigating ambiguity in time-sensitive environments
Proven experience to collaborate with cross-functional teams (product, engineering, design, analytical)
Demonstrated editorial judgment and problem-solving skills and experience to document judgement logic into reusable frameworks to scale across teams
Proficiency in leveraging quantitative insights to inform content decisions
Track record of building influence and driving alignment across stakeholders
Nice to have:
Experience with product launches in ambiguous or zero-to-one environments
Familiarity with developing content strategy, establishing quality standards and experiences video platforms
Background in OTT, TV and/or digital media production
Experience working with product teams or programs (or other equivalent fields) from roadmapping through delivery