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Product Category Lead Sodastream Nordics

Sweden, Stockholm · Job Posted February 16, 2026
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Job Description

We are looking for an experienced Product Category Lead (Interim) to take full ownership of product marketing within the Nordic region. This role leads end-to-end strategy and execution for the full product portfolio, including Machines, CO₂ Cylinders, Flavors, and Bottles, to deliver strong go-to-market performance across Sweden, Norway, Finland, and Denmark. This is a hands-on, senior role suited for a self-driven leader who can operate independently, manage multiple priorities, and collaborate effectively across local and global teams.

Job Responsibility

  • Own and manage the full Sodastream category portfolio and product lifecycle across all categories
  • Develop and execute product introduction plans and GTM strategies across Sweden, Norway, Finland, and Denmark
  • Define, implement, and manage pricing strategies to maximize profitability and competitiveness
  • Work closely with Sales teams to support sell-in and sell-out performance
  • Analyze market data, consumer trends, and competitive insights to support decision-making and performance improvement
  • Partner closely with Brand Communication and Trade Marketing to ensure aligned messaging, campaigns, and activations
  • Collaborate with global and regional category teams to adapt strategies for local market needs and leverage best practices
  • Operate independently while managing multiple projects and stakeholders simultaneously

Requirements

  • 10+ years of experience in product marketing, preferably within Small Domestic Appliances and/or FMCG
  • Strong track record in product project management, GTM planning, pricing strategy, and market analysis
  • Highly analytical with strong strategic thinking and execution skills
  • Proven ability to work cross-functionally and influence stakeholders at multiple levels
  • Proactive communicator with a structured and solution-oriented mindset
  • Fluent in Swedish and English
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