Product Analyst, Citi

Citi

Location:
Singapore, Singapore

Category:
-

Contract Type:
Employment contract

Salary:

Not provided

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Job Description:

We are seeking a Product Analyst based in Singapore to join the Global Insurance Team. The successful candidate will play a key role in the end-to-end management of our insurance business, with a primary focus on driving digital campaign strategies and enhancing the marketing performance of our life and general insurance products. This role will involve close collaboration with cross-functional stakeholders and insurance providers, ensuring timely delivery of partner commitments and compelling client value propositions. This position is critical to our business operations and requires adherence to internal controls, local privacy laws, and regulations.

Job Responsibility:

Responsible in assisting in preparation for new product onboarding including approvals from global stakeholders
Lead the development and execution of digital marketing campaigns for life and general insurance products, leveraging data-driven insights to optimize campaign performance and achieve business objectives
Develop and implement product marketing strategies to drive awareness, engagement, and sales of insurance products across various digital channels
Conduct thorough market research and competitive analysis to identify opportunities and inform product development and marketing strategies
Collaborate effectively with internal and external stakeholders, including insurance partners, technology teams, and marketing agencies, to ensure alignment and successful campaign execution
Monitor and analyze key performance indicators (KPIs) for digital campaigns and product performance, providing regular reports and insights to management
Ensure all marketing activities comply with internal policies, local privacy laws, and relevant regulations
Contribute to the product innovation roadmap by identifying market trends and customer needs, proposing new product features and enhancements
Serve as the business stakeholder for technology projects related to insurance products and marketing platforms, providing requirements and ensuring alignment with business needs
Support the administration of insurance advisor processes, including onboarding, training, and performance management, as needed

Requirements:

5-8 years of relevant experience in digital marketing and campaign management, specifically within the insurance industry
Demonstrated experience with both life insurance and general insurance products
Strong understanding of digital marketing channels and tactics, including SEO, SEM, and email marketing
Proven ability to develop and execute successful digital campaigns that drive measurable results
Excellent analytical skills with the ability to interpret data and derive actionable insights
Strong communication and interpersonal skills to effectively collaborate with cross-functional teams and external partners
Bachelor's degree in Marketing, Business, or a related field

Nice to have:

Experience working with global teams and navigating a large-scale organization
Ability to work under pressure and excellent project management and organizational skills with the capability to handle multiple projects at one time
Must be a self-starter, flexible, innovative and adaptive
Ability to work in a team-oriented environment
Knowledge of compliance laws, rules, regulations, and privacy risks in the insurance sector
Experience with project management methodologies

What we offer:

Competitive salary and benefits package
Opportunities for professional development and career growth within Citi
Collaborative and supportive work environment

Additional Information:

Job Posted:
May 31, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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Product Analyst