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Citibank serves as a trusted advisor to our retail, mortgage, small business and wealth management clients at every stage of their financial journey. Through Citi's Access Account, Basic Banking, Citi Priority, Citigold and Citigold Private Client, we offer an array of products, services, and digital capabilities to clients across the full spectrum of consumer banking needs worldwide. We’re currently looking for a high caliber professional to join our team as Product Analyst (Assistant Vice President)based in Singapore. Being part of our team means that we’ll provide you with the resources to meet your unique needs, empower you to make healthy decision and manage your financial well-being to help plan for your future. The Product Analyst is an intermediate level position responsible for the development of product plans, strategies and tactics in coordination with the Product Management team. The overall objective of this role is to coordinate the promotion of products to develop new markets, increase share of market and obtain competitive position.
Job Responsibility
Develop detailed product requirements and conduct market readiness evaluations during testing phases to ensure product quality and performance goals are met
Lead cross-functional teams to resolve business issues related to technology projects with significant business impact as well as share knowledge across product marketing, contributing to the development of new techniques and improvement of processes/workflow for the product marketing function
Participate in technology projects for small product enhancements and minor customizations
Partner closely with Technology teams and relevant internal stakeholders to oversee the development and delivery of product enhancements, participating in requirements walkthroughs and validating UAT outcomes prior to production release
Serve as Subject Matter Expert (SME) on product customization projects and influence decisions through advice, counsel, and/or facilitating services to others in area of specialization
Document new products and/or changes to existing products, ensure smooth business implementation during launch process, and prioritize and validate potentially dynamic material from multiple sources using analytical skills
Direct and oversee marketing program life cycle management including market demands, technology trends, and competitive field
Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency
Conduct ongoing market research and consumer insights analysis to identify emerging trends, evaluate competitive positioning, and inform product evolution decisions that keep Citi's EPP offerings ahead of the market
Requirements
5-8 years of relevant experience within financial services, with a focus on cards, instalment products, unsecured lending, or external partner management
Working knowledge of different systems, theories, and practices relevant to a function
Practical experience of multiple business cycles
Knowledge of industry and competitor products/services
Working knowledge of strategic direction of the function within the business as well as a solid conceptual/practical grounding in function and/or area of expertise
Consistently demonstrates clear and concise written and verbal communication
Demonstrated project management skills
High attention to detail with a strong appreciation for risk management, regulatory compliance, and internal controls frameworks governing consumer financial products
Bachelor’s degree/University degree or equivalent experience