Job Description
This role is the enterprise authority for APAC Shopper Categories, accountable for setting the strategic direction, operating model, and governance for all shopper‑related procurement across APAC markets. The role owns category strategy, supplier ecosystem architecture, capability development, and performance management across the full shopper value chain, including Shopper Strategy & Planning, In‑Store Activation, Retail Promotions & Programs, Experiential & Field Marketing, Shopper Content & Assets, Shopper Agencies & Execution Partners, and Retail Data & Measurement. As the senior APAC interface between Global Shopper Procurement, APAC Business Units, and executive Marketing, Commercial, and Finance leadership, the role ensures shopper investments drive measurable commercial growth, retailer effectiveness, and return on investment, while operating within a consistent governance framework. This position is accountable for making high‑impact, multi‑market category decisions, balancing standardization and scale with local market responsiveness, and building sustainable shopper procurement capabilities that materially influence topline execution and brand performance across the region. The APAC shopper category strategy will cover about $180MM - $250MM spend for all markets in APAC including China, ANZ, ICF and Indonesia.
