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Procurement Director - Americas Media

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Pepsico

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Location:
Mexico , Miguel Hidalgo

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Category:

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

The Americas Media Category Director leads the strategy, governance, and commercial performance of all media procurement activities across the entire Americas region — including the U.S., Canada, Mexico, Central America, and South America. As the region’s two largest and most complex media markets, the U.S. and Mexico represent a disproportionate share of responsibility and strategic focus for this role. This leader is accountable for developing enterprise-aligned media sourcing strategies, elevating agency performance, optimizing investment transparency, driving innovation, and navigating the varied regulatory, cultural, and media-ecosystem realities across these markets. This role is based in Mexico City and requires extensive cross-regional leadership and partnership with Marketing, Global Media, Insights, Finance, Legal, and local business units.

Job Responsibility:

  • Build and execute a unified media procurement strategy across the U.S., Canada, Mexico, Central America, and South America
  • Integrate regional differences in regulation, agency ecosystems, media consumption patterns, and economic conditions into strategic decision-making
  • Drive transformation across media buying, including digital acceleration, performance transparency, data/tech partnerships, and advanced measurement frameworks
  • Influence senior leaders across Global Media, Brand Marketing, Regional GMs, Finance, and Legal
  • Serve as the Procurement lead for major agency partnerships and holding-company relationships across the Americas
  • Represent the enterprise at industry events, media forums, and agency governance meetings across multiple countries
  • Lead high-impact negotiations with media agencies, publishers, retail media networks, data partners, and TV networks
  • Oversee governance and commercial frameworks for traditional and digital media buying
  • Ensure compliance with diverse regulatory environments
  • Lead an Americas-wide team of media procurement professionals positioned across the region
  • Build regional bench strength and succession planning
  • Foster a culture of operational excellence, curiosity, innovation, and performance accountability
  • Manage significant regional media investment to deliver year-over-year productivity, ROI improvement, and transparency
  • Partner with Finance and Global Media to report savings, ROI, and value-creation metrics across all markets
  • Continuously evaluate and redesign media operating models
  • Accelerate adoption of advanced media analytics, automation, programmatic transparency, and technology-enabled buying models in all markets
  • Promote test-and-learn pilots and regional innovation

Requirements:

  • Bachelor’s degree required
  • MBA or advanced degree preferred
  • 12+ years of Media, Marketing Procurement, or Media Agency leadership experience
  • Significant U.S. market experience REQUIRED
  • Proven experience managing multi-market remits across the Americas (U.S., Mexico, and at least one other region such as Canada or South America)
  • Strong commercial and negotiation experience with media agencies, publishers, retail media networks, and ad-tech/data partners
  • Direct, hands-on negotiation experience with major TV networks in Mexico, including annual investment cycles, rate card negotiations, and commercial performance frameworks
  • Demonstrated ability to influence senior leaders and operate within highly matrixed global organizations
  • Deep understanding of media ecosystems in both the U.S. and Mexico, with working knowledge of broader Latin American markets
  • Fluency in English and Spanish is required
  • Strong analytical, strategic thinking, and relationship-building skills
What we offer:
  • Opportunities to learn and develop every day through a wide range of programs
  • Internal digital platforms that promote self-learning
  • Development programs according to Leadership skills
  • Specialized training according to the role
  • Learning experiences with internal and external providers
  • Recognition programs for seniority, behavior, leadership, moments of life, among others
  • Financial wellness programs
  • A flexibility program that will allow you to balance your personal and work life
  • Wellness Line
  • Thousands of Agreements and Discounts
  • Scholarship programs for your children
  • Aid Plans for different moments of life

Additional Information:

Job Posted:
February 21, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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