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Legends Global Logo Legends Global · Sales

Private Events Sales Manager

United States, Ontario 75000.00 - 85000.00 USD / Year · Job Posted February 20, 2026
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Job Description

The Private Events Sales Manager will focus on cultivating new private event business for the Toyota Arena and ONT Field. in addition to maintaining current client base and ensuring client satisfaction. They will build strong community partnerships, and maximize private event revenue at the Toyota Arena and ONT Field. The ideal candidate will have a passion for sales, team leadership and excellent communication skills, a client-focused mentality, strong work ethic, and an ability to balance a large number of tasks in a fast-paced environment. We are looking for a strong closer with extensive experience in event sales & hospitality; cold calling and in-person prospecting is expected.

Job Responsibility

  • Perform revenue forecasts and profit/loss reports that illustrate overall performance against sales goals
  • Sell event day suites for Concert and Private events
  • Conduct market analysis and devise strategies for generating new business.
  • Develop new accounts, maintain existing accounts, and implement sales strategies to achieve revenue goals and maximize profits for the arena while maintaining client satisfaction
  • Manage business on the books successfully and work pipeline of Inquiries, Prospects, Tentative and Definite bookings
  • Close sales by prospecting and developing relationships, analyzing needs and opportunities, developing effective proposals, negotiating terms, documenting activity, and thoroughly following up on issues pertaining to the sale and delivery of services to customers in a timely manner
  • Ensures excellence in guest satisfaction, commitment to a “Do Whatever It Takes” attitude and a hands-on, led by example management style.
  • Work with local Key Influencers including Hotels, Convention & Visitor Bureaus, Chambers, Retail Outlets, Office Buildings

Requirements

  • Minimum 7+ years current sales experience, preferable in hospitality or an entertainment venue focused on event sales
  • Bachelor’s degree or equivalent combination of education and related experience and/or training
  • 3+ years current B2C sales team management experience to include entry and mid experience levels
  • Working knowledge of local and regional markets, venue operations, and special events industries
  • Strong strategic and consultative selling skills
  • Resourceful, innovative, and forward thinking, with an entrepreneurial spirit
  • Expertise in financial analysis and planning, budgeting, and marketing
  • Ability to work in a fast-paced environment and manage multiple tasks simultaneously
  • Can be trusted to act in a manner that is truthful and values direct, honest communication at all levels of the organization
  • Strong interpersonal skills
  • can effectively communicate and relate to all levels within and outside the organization
  • creates and builds positive and productive relationships
  • Responds quickly and effectively to changing trends and circumstances
  • embraces change and welcomes fresh perspectives
  • learns from past mistakes and adjusts accordingly
  • Professional verbal and written communication skills.
  • Mathematical skills, including basic math, budgeting, profit/loss concepts, percentages, and variances.
  • Strong computer skills, particularly with Excel, Word, and CRM Applications
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