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The Private Events Coordinator is responsible for driving revenue through the privatization of Culina's unique spaces, including the Galleria, Spumante, Waterfall Patio, and both partial and full buyouts, as well as The Lounge and small private parties in LaOla. This role is focused on business development, relationship management, and revenue generation. The successful candidate will set and achieve monthly goals, with incentives paid according to actual monthly revenues consumed per month.
Job Responsibility
Identify and target potential clients, including corporate, social, and luxury market segments, to generate private event business
Develop a comprehensive prospecting strategy to drive revenue through private dining and event spaces within Culina, The Lounge and LaOla large party reservations
Utilize various resources, including networking, partnerships, and community engagement, to solicit new business and maintain client relationships
Generate, negotiate, and finalize contracts that ensure the achievement of monthly and annual revenue targets
Develop and execute customized proposals and creative event concepts that align with client needs and Culina's brand standards
Actively participate in local networking events, hospitality industry gatherings, and community outreach to build brand awareness and client base
Conduct site inspections, presentations, and follow-up meetings to secure bookings
Achieve monthly revenue targets as outlined, including managing private dining sales, partial and full buyouts, and event packages
Develop and maintain strong relationships with key accounts, including repeat clientele and high-profile guests, to ensure loyalty and repeat business
Actively pursue up-selling opportunities, including beverage packages, menu enhancements, and additional event services
Coordinate with the hotel's Sales and Catering departments to ensure strategic utilization of event spaces and to maximize revenue opportunities
Maintain accurate records of client interactions, contracts, and revenue tracking in the Golden Sales & Catering system
Build and maintain long-term client relationships through excellent communication and personalized service
Act as the primary point of contact for all private event inquiries, providing prompt and professional responses
Collaborate with the Marketing and PR teams to develop targeted campaigns and promotional materials for private event offerings
Handle client negotiations with creativity and flexibility to maximize revenue while meeting client expectations
Lead the planning and execution of private events, working closely with the Culinary, Beverage and Operations teams to ensure seamless execution
Provide personalized event coordination and on-site management
Oversee the development of Banquet Event Orders (BEOs) and coordinate with all relevant departments to ensure accurate and detailed event execution
Conduct post-event evaluations to capture guest feedback and identify improvements
Requirements
Prior experience in hospitality sales, catering, private dining, restaurant events, luxury service, or event coordination preferred
Strong sales mindset with the ability to prospect, negotiate, close business, and achieve revenue goals
Excellent written and verbal communication skills, with a polished and professional client-facing presence
Highly organized and detail-oriented, with the ability to manage multiple inquiries, events, deadlines, and follow-ups simultaneously
Creative thinker with the ability to develop compelling event concepts and personalized client experiences
Strong understanding of food and beverage operations, event logistics, and luxury guest expectations
Ability to work collaboratively across departments and build strong internal relationships
Comfortable with revenue tracking, sales systems, contracts, BEOs, and administrative follow-through
Experience with Golden Sales & Catering or similar sales/catering systems preferred
Flexible schedule required, including occasional evenings, weekends, and holidays based on business needs and event execution
Nice to have
Prior experience in hospitality sales, catering, private dining, restaurant events, luxury service, or event coordination preferred
Experience with Golden Sales & Catering or similar sales/catering systems preferred