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Principal, Visual Design

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BASIC/DEPT®

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Location:
United States , New York

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Contract Type:
Not provided

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Salary:

107300.00 - 140000.00 USD / Year

Job Description:

The Principal, Visual Design role requires a visionary approach—collaborating with the creative team to not only meet client needs but to establish new benchmarks for conceptual and visual design excellence. A core responsibility is to challenge the team's thinking, pushing beyond conventional problem-solving to deliver transformative, best-in-class solutions. The ideal candidate is a design expert—combining a deep focus on users and an exceptional eye for detail with strong leadership, collaboration, and execution skills. You possess the conviction to lead when necessary and the humility to follow great ideas, regardless of their source. You are committed to meticulous detail and leveraging every challenge as an opportunity for growth. Reporting directly to the Creative Director, you will play a crucial role in executing the overarching creative and design strategy, ensuring the team's activities align with and significantly contribute to the organization's strategic short and long-term success.

Job Responsibility:

  • Closely collaborate with multidisciplinary teams of talented people
  • Lead and mentor the creative team, fostering a collaborative, optimistic, and proactive culture
  • Bring a fresh, insightful point of view that inspires both the internal team and the client
  • Define and implement successful design strategies, setting high visual and conceptual standards for all company efforts (including websites, branding, UX, and content)
  • Generate strategic insights and moodboards to facilitate creative innovation
  • Drive complex digital projects from kick-off to completion, ensuring the team's deliverables exceed client expectations and stay within budget and deadlines
  • Establish project direction, craft guidelines, and assist with production as needed
  • Identify key client decision-makers and leverage excellent interpersonal skills to grow and maintain these relationships
  • Actively contribute to the design discipline through mentoring, conversation, and proposing ideas to elevate company operations and improve processes

Requirements:

  • 5+ years of proven experience in design and interactive work for leading brands
  • 2+ years in a leadership role
  • Bachelor’s Degree in Design, Visual Arts, or a related field, or equivalent professional experience
  • Mastery of Figma (including components, variants, and auto layout)
  • Familiarity with essential collaboration tools (e.g., Hubspot, Google Suite, Slack)
  • Strong knowledge and experience in visual design, user-centered experience design, interaction design, and brand development
  • Experience developing and maintaining a robust design system
  • Demonstrated ability to provide strategic vision and creative inspiration to large, diverse teams
  • Excellent public speaking and presentation skills
  • Highly detail-oriented, proactive, comfortable navigating complex organizations, and focused on strategic problem-solving and process efficiency
What we offer:
  • Healthcare, Dental, and Vision coverage
  • 401k plan, plus matching
  • PTO
  • Paid Company Holidays
  • Parental Leave

Additional Information:

Job Posted:
January 03, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:

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