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The Principal, Visual Design role requires a visionary approach—collaborating with the creative team to not only meet client needs but to establish new benchmarks for conceptual and visual design excellence. A core responsibility is to challenge the team's thinking, pushing beyond conventional problem-solving to deliver transformative, best-in-class solutions. The ideal candidate is a design expert—combining a deep focus on users and an exceptional eye for detail with strong leadership, collaboration, and execution skills. You possess the conviction to lead when necessary and the humility to follow great ideas, regardless of their source. You are committed to meticulous detail and leveraging every challenge as an opportunity for growth. Reporting directly to the Creative Director, you will play a crucial role in executing the overarching creative and design strategy, ensuring the team's activities align with and significantly contribute to the organization's strategic short and long-term success.
Job Responsibility:
Closely collaborate with multidisciplinary teams of talented people
Lead and mentor the creative team, fostering a collaborative, optimistic, and proactive culture
Bring a fresh, insightful point of view that inspires both the internal team and the client
Define and implement successful design strategies, setting high visual and conceptual standards for all company efforts (including websites, branding, UX, and content)
Generate strategic insights and moodboards to facilitate creative innovation
Drive complex digital projects from kick-off to completion, ensuring the team's deliverables exceed client expectations and stay within budget and deadlines
Establish project direction, craft guidelines, and assist with production as needed
Identify key client decision-makers and leverage excellent interpersonal skills to grow and maintain these relationships
Actively contribute to the design discipline through mentoring, conversation, and proposing ideas to elevate company operations and improve processes
Requirements:
5+ years of proven experience in design and interactive work for leading brands
2+ years in a leadership role
Bachelor’s Degree in Design, Visual Arts, or a related field, or equivalent professional experience
Mastery of Figma (including components, variants, and auto layout)
Familiarity with essential collaboration tools (e.g., Hubspot, Google Suite, Slack)
Strong knowledge and experience in visual design, user-centered experience design, interaction design, and brand development
Experience developing and maintaining a robust design system
Demonstrated ability to provide strategic vision and creative inspiration to large, diverse teams
Excellent public speaking and presentation skills
Highly detail-oriented, proactive, comfortable navigating complex organizations, and focused on strategic problem-solving and process efficiency