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Principal UX Researcher

Australia, Sydney · Job Posted May 05, 2026
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Job Description

At Safewill, we’re transforming estate planning and end-of-life services through beautifully simple, accessible technology. Backed by investors like King River Capital, Westpac’s Reinventure Fund, Carthona Capital and Flying Fox Ventures, we’re building a digital ecosystem that makes estate planning more affordable, more personalised, and more relevant for modern Australians. Now we’re looking for a Principal UX Researcher to help shape what comes next. This is a high-impact role at the intersection of product, research and strategy - where you’ll drive discovery, shape direction, and influence what we build.

Job Responsibility

  • Drive discovery and turn insights into clear problems, opportunities and product direction
  • Own the research strategy across key domains, ensuring we focus on the highest-impact questions
  • Design and run end-to-end research, from early exploration through to evaluative work
  • Combine qualitative and quantitative methods to build a deep understanding of customer behaviour
  • Shape product strategy and roadmap through evidence, linking insight to business outcomes
  • Define success measures and ensure we’re learning from what we ship
  • Synthesize research, data and market signals into clear narratives that influence decisions
  • Facilitate workshops and align teams around insight-led direction
  • Improve how we do research and embed strong discovery practices across teams

Requirements

  • Have 5+ years in UX research, product research, or a similar role
  • Have worked in startup, scaleup, or B2B2C environments
  • Are strong across both generative and evaluative research
  • Know when to go deep and when to move fast
  • Influence cross-functional teams without relying on authority
  • Communicate clearly and bring structured thinking to complex problems
  • Use data, experimentation and research together to guide decisions

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