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At Safewill, we’re transforming estate planning and end-of-life services through beautifully simple, accessible technology. Backed by investors like King River Capital, Westpac’s Reinventure Fund, Carthona Capital and Flying Fox Ventures, we’re building a digital ecosystem that makes estate planning more affordable, more personalised, and more relevant for modern Australians. Now we’re looking for a Principal UX Researcher to help shape what comes next. This is a high-impact role at the intersection of product, research and strategy - where you’ll drive discovery, shape direction, and influence what we build.
Job Responsibility:
Drive discovery and turn insights into clear problems, opportunities and product direction
Own the research strategy across key domains, ensuring we focus on the highest-impact questions
Design and run end-to-end research, from early exploration through to evaluative work
Combine qualitative and quantitative methods to build a deep understanding of customer behaviour
Shape product strategy and roadmap through evidence, linking insight to business outcomes
Define success measures and ensure we’re learning from what we ship
Synthesize research, data and market signals into clear narratives that influence decisions
Facilitate workshops and align teams around insight-led direction
Improve how we do research and embed strong discovery practices across teams
Requirements:
Have 5+ years in UX research, product research, or a similar role
Have worked in startup, scaleup, or B2B2C environments
Are strong across both generative and evaluative research
Know when to go deep and when to move fast
Influence cross-functional teams without relying on authority
Communicate clearly and bring structured thinking to complex problems
Use data, experimentation and research together to guide decisions