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Principal Technical Program Manager

United States, Seattle 177000.00 - 263400.00 USD / Year · Job Posted March 14, 2026
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Job Description

The Sponsored Products and Brands team at Amazon Ads is reimagining the advertising landscape through advanced generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of reinventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle – from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace ecosystem. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. This position will be part of the Conversational Ad Experiences team within the Amazon Advertising organization. Our cross-functional team focuses on designing, developing and launching innovative ad experiences delivered to shoppers in conversational contexts. We utilize leading-edge engineering and science technologies in generative AI to help shoppers discover new products and brands through intuitive, conversational, multi-turn interfaces. We also empower advertisers to reach shoppers, using their own voice to explain and demonstrate how their products meet shoppers' needs. We collaborate with various teams across multiple Amazon organizations to push the boundary of what's possible in these fields. As a Principal Technical Program Manager for the team, you will drive the execution of complex, cross-functional programs at the intersection of generative AI and advertising, lead the way for continuous innovation, and shape the future of e-commerce. This is an opportunity to make a significant impact on the future of conversational commerce and advertising. You will manage the team's program roadmap and drive alignment with partner business, engineering, and science teams across Amazon on high profile projects that create new experiences for shoppers and advertisers. You will be instrumental in initiating greenfield programs and driving their development through all stages from inception to deployment.

Job Responsibility

  • Define and manage program roadmaps, milestones, and dependencies across engineering, science, product, and business teams ensuring alignment and on-time delivery for high-visibility launches
  • Identify and resolve technical and operational blockers across partner teams, driving decisions with the right stakeholders
  • Partner with engineering and science leads to translate technical architecture decisions into program plans, and ensure technical choices align with business and product goals
  • Represent program status and risks in senior leadership reviews, synthesizing complex cross-team dependencies into clear narratives for VP and SVP audiences
  • Initiate and structure greenfield programs at the intersection of generative AI and advertising, establishing the frameworks and processes needed to scale new initiatives
  • Collaborate with legal, policy, and trust teams to ensure new ad formats meet compliance and launch readiness requirements across all markets and surfaces

Requirements

  • 7+ years of working directly with engineering teams experience
  • 7+ years of technical product or program management experience
  • 5+ years of software development experience
  • Experience designing or architecting (design patterns, reliability and scaling) of new and existing systems
  • Experience managing programs across cross functional teams, building processes and coordinating release schedules
  • Experience owning/driving roadmap strategy and definition

Nice to have

  • 8+ years of hands-on work managing complex technology projects experience
  • Experience managing projects across cross functional teams, building sustainable processes and coordinating release schedules

What we offer

  • sign-on payments
  • restricted stock units (RSUs)
  • health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
  • 401(k) matching
  • paid time off
  • parental leave

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