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The Microsoft Advertising Mediation Service (MMS) is the real-time auction and mediation platform that sits at the heart of Microsoft's advertising stack. Built on Go and derived from Prebid Server, MMS processes OpenRTB traffic at global scale across multiple Azure regions, running header-bidding auctions, executing bidder filtration, applying dynamic reserve pricing, and powering experimentation across Microsoft's owned-and-operated and third-party supply (Outlook, MSN, Xandr, LinkedIn, MSAN, and more). We are looking for a Principal Software Engineer to set the technical direction for MMS as it scales to the next order of magnitude of traffic, supply types, and auction complexity. This is a deeply technical IC role: you will own architecture decisions that span the request hot path, the experimentation framework (flights/TSGs), bidder adapter ecosystem, and the Azure-native infrastructure that runs it all. You will partner closely with engineering leads, PMs, data science, and partner teams across Microsoft Advertising to shape the roadmap, raise the engineering bar, and mentor senior engineers across the org. Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
Job Responsibility:
Technical Leadership
Service & Platform Development
Infrastructure & Cloud
Org-Wide Impact
Requirements:
Bachelor's Degree in Computer Science or related technical field AND 6+ years technical engineering experience with coding in languages including, but not limited to, C, C++, C#, Java, JavaScript, or Python OR equivalent experience
Ability to meet Microsoft, customer and/or government security screening requirements
Microsoft Cloud Background Check
Nice to have:
Master's Degree in Computer Science or related technical field AND 8+ years technical engineering experience with coding in languages including, but not limited to, C, C++, C#, Java, JavaScript, or Python OR Bachelor's Degree in Computer Science or related technical field AND 12+ years technical engineering experience with coding in languages including, but not limited to, C, C++, C#, Java, JavaScript, or Python OR equivalent experience
6+ years of experience building and operating latency-sensitive backend services with strict SLA requirements
Go deep production experience including profiling, GC tuning, concurrency patterns, and performance-sensitive code on the request hot path
OpenRTB / programmatic advertising experience
Auction systems experience
Kubernetes & Azure production experience
Distributed systems experience
Experimentation platforms experience
Observability experience
Proven record of mentoring senior engineers and driving cross-team technical initiatives
Solid problem-solving skills with a focus on reliability, observability, and system design