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Principal Software Engineer, D2C Growth

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Aura

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Location:
United States

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Category:
IT - Software Development

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Contract Type:
Not provided

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Salary:

205000.00 - 285000.00 USD / Year
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Job Description:

Aura's Direct-to-Consumer (D2C) Growth team is at the forefront of our mission, responsible for attracting, acquiring, and retaining new customers. We are looking for a Principal Software Engineer to be a technical visionary and innovator for this team, driving the evolution of our customer acquisition channels and platforms, and to provide technical leadership across Aura Engineering. In this pivotal role, you will be instrumental in shaping Aura's future by leading the most challenging and ambitious initiatives within the Growth organization.

Job Responsibility:

  • Be a technical visionary and innovator for the D2C Growth team
  • Drive the evolution of customer acquisition channels and platforms
  • Provide technical leadership across Aura Engineering
  • Lead the most challenging and ambitious initiatives within the Growth organization
  • Develop an AI-powered optimization platform to reduce Customer Acquisition Cost
  • Collaborate with Data Science and Marketing to accelerate growth
  • Build a personalization platform to power individualized customer journeys
  • Be a mentor to other engineers, elevating the standard of technical and operational excellence across the entire engineering organization

Requirements:

  • 12+ years of professional software engineering experience
  • 5+ years of experience as the lead engineer on a team or on large projects
  • Demonstrated success in delivering complex, large-scale projects on time and with quality
  • Exceptional communication and collaboration skills, with the ability to articulate complex technical concepts to both technical and non-technical stakeholders
  • Expert knowledge of software design best practices, data structures, and algorithms
  • In-depth knowledge of cloud technology and the ability to choose the right tool for the job is essential, such as serverless functions vs. containerized services
  • relational vs. NoSQL databases
  • appropriate use of caches and queues
  • etc.
  • Demonstrated ability and desire to learn new technologies
  • Bachelor's Degree in Computer Science or a related field, or equivalent work experience

Nice to have:

  • Proficiency with Node.js, Python, LangChain, and LLM integration is highly desirable
  • Experience with Databricks is a plus
What we offer:
  • Generous health and wellness benefits
  • Retirement savings plans
  • Parental leave

Additional Information:

Job Posted:
February 16, 2026

Employment Type:
Fulltime
Work Type:
Remote work
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