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Principal Sales Lead - Application Services

Germany, Frankfurt/M. · Job Posted April 16, 2026
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Job Description

The Principal Sales Lead - Application Services will drive the growth of Custom Application offerings and provide subject matter expertise to clients. This critical role identifies and researches potential clients, engages with prospects, describes our services and closes sales. You will leverage your deep industry knowledge and expertise to understand customer needs and apply consultative selling techniques to lead the definition of solutions and proposals. Our approach is highly collaborative and often requires to orchestrate and execute across an array of client and internal personnel, building deep and lasting relationships along the way.

Job Responsibility

  • Providing Digital sales technical expertise for the development and implementation of complex digital products/applications/solutions
  • Sales, Deal Strategy, Solution development, and Digital Transformation
  • Leverage deep industry knowledge to build relationships, understand customer needs and provide tailored solutions that drive revenue and customer success
  • Engage with prospects and existing clients through consultative selling techniques to uncover pain points and business needs, guiding them to the best possible solutions that align with their objectives
  • Work closely with the solution team and practice experts to develop customized solutions that address client-specific challenges
  • Define the client value and relevance of solution for client using industry relevant KPIs
  • Develop and maintain a deep understanding of industry trends, challenges and opportunities to provide insightful guidance and strategic advice on the industry for technology, product and business clients
  • Build and maintain lasting relationships with clients and partners by understanding focus and needs, and anticipating them in advance
  • Assisting in assessing potential application of company digital products to meet client needs and may prepare detailed digital product specifications for the development and implementation of client products/applications/solutions
  • Supporting NTT DATA’s client/enterprise product sales efforts through consultative selling activities

Requirements

  • Multiple years of experience in Consulting or IT Services industries sales (Solution Sales)
  • Multiple years of experience negotiating, shaping, and closing large deals in the Professional Services space
  • Several years of experience selling Custom Application Development, Application Architecture, Cloud Migration & Legacy Modernization services/solutions
  • Multiple years of Cross-industry experience with strong understanding of technology or operations landscape
  • Fluent in both German and English language (both oral and written) - must have

Nice to have

  • Bachelor's degree or equivalent (ideally minimum 12 years) work experience
  • Proven experience leading large, complex, strategic sales opportunities
  • Ability to engage and build relations with senior leadership at Fortune 500 organizations
  • Excellent leadership skills, with the ability to oversee and inspire multiple teams, fostering a collaborative and high-performance work environment
  • Attributes include strategic thinking, teamwork, ability to influence, strong analytical and problem-solving skills, a high level of professionalism and strong attention to detail
  • Must have an expanded breadth of business experience driving deal shaping & origination
  • Ability to interact with senior leadership at a client and/or within NTT DATA
  • Excellent communication skills

What we offer

comprehensive, locally competitive benefits package

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