CrawlJobs Logo

Principal Product Marketing Manager

intercom.com Logo

Intercom

Location Icon

Location:
United Kingdom , London

Category Icon
Category:
-

Job Type Icon

Contract Type:
Not provided

Salary Icon

Salary:

Not provided

Job Description:

This is a senior IC role for someone who wants to operate at the center of product, AI, sales, and strategy. You’ll shape the stories the market hears, the narratives sales teams use, and the way we explain a very technical product to customers who are trying to make sense of the AI shift. You’ll work directly with product, engineering, sales leadership, and the marketing team. You’ll be hands-on with the product and the tech. You’ll own major moments like launches, new narratives, pricing shifts, and enablement pushes. This isn’t a lane job. It’s a builder role for someone who wants to work fast, think from first principles, and help define the new way PMM works.

Job Responsibility:

  • Lead positioning and messaging for major product areas, from first principles through market-ready narratives
  • Partner daily with Product and Engineering to translate complex AI technology into simple stories customers understand
  • Build crisp, high-impact enablement that sales actually uses: pitch decks, demos, battlecards, talk tracks
  • Be deeply customer obsessed. Listen to calls, study patterns, and turn raw customer signals into clear insights that shape what we say
  • Create high-quality PMM assets yourself: pages, scripts, briefs, internal narratives, videos
  • Drive cross-functional alignment on what we’re saying, why, and how it shows up everywhere
  • Lead launches and go-to-market moments, working with full-stack marketers, content, and DG teams
  • Raise the bar on PMM craft by modeling strong writing, clarity, taste, and technical understanding

Requirements:

  • Deep experience in B2B product marketing and a track record of shaping how complex products are understood in the market
  • Ability to research patterns, synthesize insights, and frame a narrative that cuts through noise
  • Great writing and communication skills
  • Comfort working directly with execs and product leaders
  • Strong judgment and the ability to work independently on large, high-stakes initiatives
  • A genuine interest in AI technology and a willingness to get hands-on with the product
  • Taste. You know what good looks like and you can explain why
  • Proven experience owning major PMM work end to end for complex products
  • Already working in the “new way” of marketing: fast, creative, non-cookie-cutter
  • Background in fast-growing startups or high-velocity environments

Nice to have:

  • Ambitious & Competitive
  • Confident & Decisive
  • Curious & Intellectually Engaged
  • Delivers Great Work & Works Hard
  • Technical & Internet-Native
  • Tasteful & Creative
  • Impatient & Change-Oriented
  • Communication (Especially Writing)
  • Creativity
  • Critical Thinking
  • Research
  • Collaboration
  • Relationship Building
  • Analysis
What we offer:
  • Competitive salary and equity in a fast-growing start-up
  • We serve lunch every weekday, plus a variety of snack foods and a fully stocked kitchen
  • Regular compensation reviews - we reward great work!
  • Pension scheme & match up to 4%
  • Peace of mind with life assurance, as well as comprehensive health and dental insurance for you and your dependents
  • Flexible paid time off policy
  • Paid maternity leave, as well as 6 weeks paternity leave for fathers, to let you spend valuable time with your loved ones
  • If you’re cycling, we’ve got you covered on the Cycle-to-Work Scheme. With secure bike storage too
  • MacBooks are our standard, but we’re happy to get you whatever equipment helps you get your job done

Additional Information:

Job Posted:
December 27, 2025

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for Principal Product Marketing Manager

Principal Technical Product Marketing Manager, AI

As a Principal Technical Product Marketing Manager, you will be a strategic lead...
Location
Location
United States
Salary
Salary:
Not provided
https://www.atlassian.com Logo
Atlassian
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 7+ years of experience in product marketing, solutions consulting, sales engineering, or product management
  • Experience in competitive intelligence and machine learning, AI
Job Responsibility
Job Responsibility
  • Develop technical internal and external resources, including reference architectures, white papers, and demos/webinars
  • Lead technical enablement sessions for technical field teams
  • Present and demo the value of products and solutions to IT buyers and influencers, and internal stakeholders
  • Earn trust with product management and the sales team to shape product strategy
  • Build trusted relationships with analysts and other influencers through briefings, demos, and evaluations, and through online communities and social media
  • Travel to Atlassian's international offices, as needed
What we offer
What we offer
  • health coverage
  • paid volunteer days
  • wellness resources
  • Fulltime
Read More
Arrow Right

Principal Product Manager Cloud Software/Central

Designs, plans, develops and manages a product or portfolio of products througho...
Location
Location
United States , San Jose
Salary
Salary:
148000.00 - 340500.00 USD / Year
https://www.hpe.com/ Logo
Hewlett Packard Enterprise
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's degree or equivalent in computer science, engineering or related field of study
  • MBA or advanced degree in computer science or engineering preferred
  • 10+ years of work experience in related field
  • Technical understanding and knowledge of the relevant industry
  • Strong understanding of wired and wireless networking fundamentals, including 802.11 protocols, VLANs, switching, and routing
  • Experience with network monitoring and analytics, including telemetry, deep packet inspection (DPI), and AI-driven insights
  • Understanding of network access control (NAC), and Zero Trust security
  • Expertise in network traffic analysis and anomaly detection using AI/ML-based behavioral analytics
  • Strong understanding of threat intelligence, signature-based detection, and behavior-based security models
  • Experience with firewall policies, IDS/IPS, and anomaly detection in network environments
Job Responsibility
Job Responsibility
  • Independently leads and drives the end to end strategy and operational product roadmap for one or more complex products or a product portfolio
  • Builds and delivers the value proposition, target customer segments, and business case to bring innovative and disruptive products to market for a product portfolio with respect to the whole company product portfolio
  • Synthesizes market requirements (MRD) into marketing/customer details through having intimate customer knowledge and business, financial and industry market acumen
  • Guides key stakeholders on the portfolio strategy across all phases of the lifecycle
  • Creates and drives goal alignment and collaborates across one or more products' value chain partners to optimize margins and enable success of products per plans across the product lifecycle
What we offer
What we offer
  • Health & Wellbeing
  • Personal & Professional Development
  • Diversity, Inclusion & Belonging
  • Fulltime
Read More
Arrow Right

Principal Product Manager

Drive payment innovation and shape the future of customer experience in Japan's ...
Location
Location
Japan , Tokyo
Salary
Salary:
18000000.00 - 20000000.00 JPY / Year
https://www.randstad.com Logo
Randstad
Expiration Date
March 25, 2026
Flip Icon
Requirements
Requirements
  • 10+ years of product or program management, product marketing, or technology experience
  • Experience owning/driving roadmap strategy and definition
  • Experience with end-to-end product delivery
  • Experience with feature delivery and tradeoffs of a product
  • Experience as a product manager or owner
  • Demonstrated ability to blend product and program management skills
  • Proven track record of executing strategic initiatives
  • Business-level English communication skills
Job Responsibility
Job Responsibility
  • Create and own the product vision and multi-year roadmap for payment products
  • Drive data-driven decision-making through analysis of customer behavior and market trends
  • Drive alignment across multiple stakeholders, including Tech, Marketing, UX, and Finance
  • Identify and evaluate new payment opportunities, from conception through launch
  • Partner with engineering teams to deliver scalable and reliable payment solutions
  • Present to senior leadership and influence product strategy
  • Mentor a team of product and program managers while fostering a culture of innovation
What we offer
What we offer
  • Health insurance
  • Welfare pension insurance
  • Employment insurance
  • Bonus
  • Fulltime
Read More
Arrow Right

Principal Product Manager

As Principal Product Manager, you'll be part of the Enterprise Foundations Team,...
Location
Location
Poland
Salary
Salary:
Not provided
https://www.atlassian.com Logo
Atlassian
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 10+ years experience working in product roles
  • experience with enterprise and regulated industries customers with a focus on EMEA
  • strong cloud platform knowledge and understanding of the market
  • knowledge of digital sovereignty, with a focus on privacy, data encryption, and EU sovereignty
  • practical product knowledge of key security features and systems
  • practical product knowledge of security operations
  • regulatory experience with key industry compliance accreditations
  • demonstrable experience across the product lifecycle
  • fluent German will be an asset
Job Responsibility
Job Responsibility
  • understand the regulated industry market in Europe
  • identify customer requirements
  • define a compelling future value proposition
  • develop a clear roadmap
  • lead and execute both short and long-term projects
  • navigate areas of uncertainty
  • disambiguate complex issues
  • present strategies and facilitate workshops
  • prioritize effectively
  • set the standard for product management excellence
  • Fulltime
Read More
Arrow Right

Principal Product Manager, Confluence Integrations

We’re looking for an experienced product manager to lead the vision, strategy, a...
Location
Location
United States , San Francisco; New York; Seattle
Salary
Salary:
158000.00 - 253800.00 USD / Year
https://www.atlassian.com Logo
Atlassian
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 7+ years experience building high-quality, successful products
  • Experience with internal and external integrations is a huge plus
  • Comfortable breaking down big problem spaces into concrete strategies and plans
  • Data-driven with the ability to get into the weeds and understand the impact of your work
  • Able to make progress at a fast pace and carry others along with you in an environment with multiple opinionated stakeholders
  • Deep commitment to user experience and delight, with a strong understanding of how to make complex functionality feel seamless
Job Responsibility
Job Responsibility
  • Identify new opportunities to improve Confluence customers' workflows through Atlassian and third-party integrations
  • Own product strategy, roadmap, and execution of new features that leverage the power of the Atlassian ecosystem (Jira, Loom, and more) to solve key user problems
  • Build AI-powered features that impact millions of users
  • Build relationships and work closely with other Product Managers and teams across Atlassian to bring connected experiences to market
  • Move fast to validate hypotheses by capturing key insights from customers, reading signals from the market, and experimenting iteratively
What we offer
What we offer
  • health coverage
  • paid volunteer days
  • wellness resources
  • Fulltime
Read More
Arrow Right

Principal Growth Product Manager

As a Principal Growth Product Manager for the Rovo team at Atlassian, your prima...
Location
Location
United States , Seattle; San Francisco
Salary
Salary:
158000.00 - 253800.00 USD / Year
https://www.atlassian.com Logo
Atlassian
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Extensive experience in driving growth and developing 0 to 1 products
  • Strong background in AI technologies and building AI-driven experiences
  • Excellent data analysis skills and a deep understanding of metrics
  • Strong business acumen and the ability to influence and drive strategy across the organization
  • Excellent communication and collaboration skills
Job Responsibility
Job Responsibility
  • Developing and Executing Growth Strategies
  • Leading Feature Development
  • Data-Driven Decision Making
  • Market Research and Competitive Analysis
  • Cross-Functional Collaboration
  • Stakeholder Communication
What we offer
What we offer
  • health coverage
  • paid volunteer days
  • wellness resources
  • Fulltime
Read More
Arrow Right

Principal Product Manager, Editor Experience

We're hiring a Principal Product Manager, reporting to the Group Product Manager...
Location
Location
Australia , Sydney
Salary
Salary:
Not provided
https://www.atlassian.com Logo
Atlassian
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 7+ years as a Product Manager or in an equivalent leadership position
  • Worked on B2B SaaS in a role connected with content creation, editing, and collaboration
  • Experience building SaaS products for all company sizes, from startups, to SMBs, through to large, complex enterprises
  • A proven track record for defining, building, and delivering high impact products that create real business and customer value in fast-growth or large-scale companies
  • Experience translating customer and business requirements into successful product strategies based on data and research
  • Experience balancing competing needs across customers
  • Strong technical background, comfortable understanding, sparring, and challenging technical approaches with experienced architects and senior engineering leadership
  • Experience communicating product updates, milestones, and progress to internal and external partners across the organization from end-users to senior executives
Job Responsibility
Job Responsibility
  • Develop the vision, strategy, and roadmap for a smarter, flexible, and more efficient editing experience that delights our customers
  • Lead the scope, rollout, and roadmap for new editor experiences that ship to our global customer base across platform
  • Collaborate with and influence multiple Confluence & Atlassian teams such as AI, Page Creation, Content Experience, Enterprise, Jira, and more to drive and deliver cohesive, cross-functional product outcomes
  • Work closely with Confluence leadership to build on top of Confluence Cloud’s creation and collaboration strategy
  • Deeply understand the content collaboration market, content editing, smart elements and formatting, customer problems, and opportunities
What we offer
What we offer
  • health coverage
  • paid volunteer days
  • wellness resources
  • Fulltime
Read More
Arrow Right

Product Marketing Manager

As a Go To Market Manager at LHH, you will be responsible for driving the activa...
Location
Location
United Kingdom
Salary
Salary:
Not provided
https://www.lhh.com/ Logo
LHH
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Proven track record and experience in product marketing, preferably in B2B
  • Strong understanding of customer journey and seller experience as well as marketing principals, market research, and product management
  • Excellent communication, storytelling, and presentation skills
  • Exceptional writing and editing skills
  • Ability to lead and collaborate effectively with cross-function teams
  • Analytical mindset with the ability to translate date in actionable insights
  • Results-oriented with a focus on driving business and revenue impact
  • Experience with marketing automations tools and CRM systems
  • PowerPoint and Excel skills required, knowledge of MS Teams, Asana and Seismic are helpful
Job Responsibility
Job Responsibility
  • Drive the activation of LHH products and services in Career Transition and Mobility Portfolio
  • Collaborate and partner closely with cross-functional teams, including product & innovation, sales, and marketing
  • Source and apply market research to identify trends, customer needs, and competitive landscape
  • Identify whitespace opportunities for the Career Transition and Mobility portfolio
  • Proactively develop and execute comprehensive go to market plans aligned with company and business line objectives
  • Define messaging and value propositions based on market insights and business needs
  • Create and execute go-to-market plans for new product launches and feature releases
  • Lead and project manage cross-functional teams to ensure seamless execution and ongoing product marketing activities
  • Develop competitive positioning strategies to differentiate LHH in the market
  • Develop engaging sales and marking collateral including but not limited to pitch decks, email templates, sales presentations, sales toolkits, and other revenue driving content
What we offer
What we offer
  • Flexible working model
  • Private medical insurance (PMI)
  • Group personal pension plan
  • Career support for family and friends
  • 25 working days paid holiday with the opportunity to buy extra days off each year
  • Fulltime
Read More
Arrow Right