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Principal Product Marketing Manager

intercom.com Logo

Intercom

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Location:
United States , San Francisco

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Category:
-

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Contract Type:
Not provided

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Salary:

200000.00 - 240000.00 USD / Year

Job Description:

This is a senior IC role for someone who wants to operate at the center of product, AI, sales, and strategy. You’ll shape the stories the market hears, the narratives sales teams use, and the way we explain a very technical product to customers who are trying to make sense of the AI shift. You’ll work directly with product, engineering, sales leadership, and the marketing team. You’ll be hands-on with the product and the tech. You’ll own major moments like launches, new narratives, pricing shifts, and enablement pushes. This isn’t a lane job. It’s a builder role for someone who wants to work fast, think from first principles, and help define the new way PMM works.

Job Responsibility:

  • Lead positioning and messaging for major product areas, from first principles through market-ready narratives
  • Partner daily with Product and Engineering to translate complex AI technology into simple stories customers understand
  • Build crisp, high-impact enablement that sales actually uses: pitch decks, demos, battlecards, talk tracks
  • Be deeply customer obsessed. Listen to calls, study patterns, and turn raw customer signals into clear insights that shape what we say
  • Create high-quality PMM assets yourself: pages, scripts, briefs, internal narratives, videos
  • Drive cross-functional alignment on what we’re saying, why, and how it shows up everywhere
  • Lead launches and go-to-market moments, working with full-stack marketers, content, and DG teams
  • Raise the bar on PMM craft by modeling strong writing, clarity, taste, and technical understanding

Requirements:

  • Deep experience in B2B product marketing and a track record of shaping how complex products are understood in the market
  • Ability to research patterns, synthesize insights, and frame a narrative that cuts through noise
  • Great writing and communication skills
  • Comfort working directly with execs and product leaders
  • Strong judgment and the ability to work independently on large, high-stakes initiatives
  • A genuine interest in AI technology and a willingness to get hands-on with the product
  • Taste. You know what good looks like and you can explain why
  • Proven experience owning major PMM work end to end for complex products
  • Already working in the “new way” of marketing: fast, creative, non-cookie-cutter
  • Background in fast-growing startups or high-velocity environments

Nice to have:

  • Ambitious & Competitive
  • Confident & Decisive
  • Curious & Intellectually Engaged
  • Delivers Great Work & Works Hard
  • Technical & Internet-Native
  • Tasteful & Creative
  • Impatient & Change-Oriented
  • Communication (Especially Writing)
  • Creativity
  • Critical Thinking
  • Research
  • Collaboration
  • Relationship Building
  • Analysis
What we offer:
  • Corporate bonus program or a sales incentive
  • Stock in the form of Restricted Stock Units (RSUs)
  • Full benefits package

Additional Information:

Job Posted:
December 27, 2025

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:

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