Principal Product Marketing Manager Jobs

GoFundMe

Location:
United States, San Francisco

Category:
-

Contract Type:
Not provided

Salary:

183000.00 - 275000.00 USD / Year

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Job Description:

The GoFundMe team is searching for our next Principal Consumer Product Marketing Manager to lead high-impact, consumer-facing product initiatives across our platform. This individual will be strategic, proactive, and independently driven. They will be instrumental in shaping compelling product narratives, crafting rigorous GTM strategies, and mobilizing cross-functional teams to drive measurable outcomes across the product lifecycle. In this role, you won’t just support product launches, you’ll own them. You’ll be expected to operate with a high degree of independence, manage ambiguity with clarity, and lead initiatives that impact both team and company-wide goals.

Job Responsibility:

Lead the development and execution of comprehensive go-to-market strategies from planning and stakeholder alignment through asset creation, activation, optimization, scaling, reporting, and iteration, translating business objectives and user needs into full-funnel marketing and channel strategies that drive adoption, engagement, and growth
Define and operationalize audience segments, tailoring messaging and tactics to motivations, and optimizing continuously with behavioral and performance data, journey mapping, and competitive insights
Establish, track, and communicate performance metrics that clearly demonstrate product marketing’s impact, while building and maintaining scalable messaging frameworks, positioning guides, and audience strategies for cross-team use
Synthesize complex product and research insights into differentiated narratives that resonate with users, stand out in the market, and adapt to changing trends
Leverage quantitative and qualitative insights, using research as a foundational input, while partnering with Product, Data, Marketing, and Design to validate hypotheses, guide the roadmap, and optimize performance
Serve as the connective tissue across teams, aligning Marketing, Comms, Social, and Growth on priorities, deliverables, and goals, while proactively mitigating risks, surfacing product pivots, and leading with rigor, clarity, and a bias toward action
Drive ongoing performance through retrospectives, testing, iteration, and scaling, driving innovative strategies and maintaining a consumer-first approach

Requirements:

6-9+ years of experience in Product Marketing, with recent proven impact on consumer-facing product launches and strategic initiatives
A strong track record of independently owning high-impact product launches, including testing frameworks and full-funnel marketing campaigns
Exceptional ability to synthesize ambiguity into actionable strategy, bringing clarity through a scrappy, resourceful, and bias-for-action approach
Mastery of product storytelling, messaging frameworks, and positioning across varied user segments and lifecycle stages
A consumer-obsessed mindset, consistently advocating for user-first thinking and grounding decisions in user behavior and research
Excellent project management, communication, and stakeholder engagement skills
Familiarity with tools such as Figma, ClickUp, Amplitude, and Slack to drive GTM planning and collaboration

What we offer:

Make an Impact: Be part of a mission-driven organization making a positive difference in millions of lives every year
Innovative Environment: Work with a diverse, passionate, and talented team in a fast-paced, forward-thinking atmosphere
Collaborative Team: Join a fun and collaborative team that works hard and celebrates success together
Competitive Benefits: Enjoy competitive pay and comprehensive healthcare benefits
Holistic Support: Enjoy financial assistance for things like hybrid work, family planning, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being
Growth Opportunities: Participate in learning, development, and recognition programs to help you thrive and grow
Commitment to DEI: Contribute to diversity, equity, and inclusion through ongoing initiatives and employee resource groups
Community Engagement: Make a difference through our volunteering program
equity

Additional Information:

Job Posted:
December 08, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Principal Product Marketing Manager