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As a Principal Product Marketing Manager, you will partner closely with product and sales leaders to develop roadmap and execute go-to-market strategies that showcase the combined value of Jira, Confluence, Loom, Rovo, and the Atlassian platform in a single solution. Your deep understanding of building bundled solutions and enterprise business challenges will enable you to craft compelling messages, produce engaging content, and deliver comprehensive marketing campaigns that speak to an expansive customer base.
Job Responsibility:
Develop differentiated, value-based positioning and messaging that clearly articulates the needs of executive audiences and how Teamwork Collection works with the broader Atlassian ecosystem to meet their needs
Craft and execute go-to-market strategies aimed at engaging and driving interest among enterprise audiences for Teamwork Collection
Contribute to analyst and press engagements and continuously monitor the market, competitors, and customer feedback to identify trends and opportunities
Partner with customer marketing to identify and elevate key executive customers as references, champions, and storytellers
Define clear horizontal use cases that solve big customer problems, and work with Solutions and Adoption teams to implement a program that enhances the activation experience for our biggest accounts
Serve as a role model for product marketing excellence, mentoring junior PMMs and contributing to the evolution of best practices across the team
Requirements:
8+ years in product marketing, with a strong focus on collaboration products and enterprise audiences
At least 1 year of previous experience with bundled solutions preferred
Cross-functional aptitude with the ability to build relationships with senior stakeholders across Sales, Marketing, and Product to deliver on a shared vision and execute on goals
Strong storyteller with exceptional written and verbal communication skills and the ability to craft compelling narratives for new audiences
Proven track record of creating content, including demos, presentations, and webinars that drive interest and engagement
Experience with market analysis and competitive research in the project management or team collaboration space