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Serve as strategic leader go-to-market strategy and execution for revenue-driving initiatives for Snorkel. This role provides strategic direction on positioning and storytelling, architects the revenue playbook for high-priority initiatives, and will own launches and campaigns in close partnership with Demand Gen.
Job Responsibility:
GTM execution: Drive the end-to-end strategy of launches by defining the playbook for repeatable and scalable execution
Revenue architecture & enablement: Map out strategic sales plays and eliminate critical friction in the sales cycle
Direct demand strategy: Direct demand and campaign efforts in collaboration with demand gen
Market intelligence & influence: Own comprehensive customer, market and competitive insights to drive high-impact strategic goals and influence the product roadmap
Customer marketing: Lead the development of high-impact customer narratives, product release communications that establish Snorkel as the industry standard
Requirements:
10-12+ years in product marketing, technical marketing, or related fields
3+ years focused on AI-native products
Deep expertise in defining differentiated positioning and compelling product narratives
Seasoned communicator who can translate complex technical concepts for both technical and business audiences
Demonstrated ability to maintain quality and provide strategic oversight across multiple workstreams while operating at speed
Proven success building enablement programs and sales plays with a direct line to attributable revenue growth in fast-paced B2B settings
Solid understanding of AI technologies, generative AI, and enthusiasm for AI’s potential
Analytical product marketer who combines 0-to-1 launch leadership with a disciplined approach to tracking KPIs and performance metrics
What we offer:
Medical
Dental
Vision
401(k)
Equity compensation in the form of employee stock options