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1Password Logo 1Password · -

Principal Product Marketing Manager, Developer

United States; Canada 203000.00 - 305000.00 USD; CAD / Year · Job Posted February 21, 2026
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Job Description

1Password is looking for a Principal Product Marketing Manager to define how 1Password supports the full spectrum of modern AI-forward software builders across every industry, team size, and level of development experience. This senior individual-contributor role focuses on helping developers, DevOps and DevSecOps teams understand how 1Password secures identities, secrets, services, automation, and emerging agent-driven workflows across today’s rapidly evolving development landscape.

Job Responsibility

  • Lead Product Marketing for 1Password Developer solutions
  • Own product marketing for 1Password’s solutions supporting developers, DevOps/DevSecOps, and teams building internal tools or automated agents
  • Explain how developers—from senior engineers to non-traditional builders—use 1Password to securely build, deploy, and operate applications and automation
  • Articulate how 1Password secures identities, secrets, services, and machine-to-system access across modern software delivery
  • Position capabilities such as secrets management, service identity, agent provisioning, and infrastructure integrations as foundational to secure development
  • Build demos, sample apps, and open-source modules that showcase 1Password developer workflows
  • Partner with Product to understand use cases across DevOps, platform engineering, automation, and modern application development
  • Drive Cross-Functional Strategy
  • Work with Product and Engineering to bring new features to market with strong, differentiated value for technical audiences
  • Build go-to-market plans that resonate with developers, DevOps/DevSecOps teams and technical decision-makers
  • Support Sales, Customer Success, and Enablement by connecting technical capabilities (e.g. identity, secrets, automation controls) to clear customer outcomes
  • Craft Clear and Credible Narratives
  • Translate complex topics such as secrets management, machine identity, privileged access, automation governance, and agent-driven workflows into simple, compelling messaging
  • Shape thought leadership around the two major customer challenges: Discovering and securing developer-driven or shadow automation projects, including new agents and internal tools
  • Enabling every developer to become a secure developer, regardless of experience level or tooling
  • Represent 1Password’s perspective on secure development, automation, and emerging engineering practices while maintaining trust, safety, and usability
  • Support Platform & Ecosystem Storytelling
  • Position APIs, SDKs, integrations, and ecosystem partnerships as essential components of a secure development and automation platform
  • Ensure our capabilities map to real developers, DevOps, and similar use cases
  • Contribute to the broader platform narrative as organizations expand automation, service-to-service interactions, and internal development
  • Be a Strategic Voice Internally & Externally
  • Participate in developer communities, technical forums, and industry events to grow 1Password’s presence in the developer ecosystem
  • Engage in analyst briefings, customer discussions, partner conversations, and events related to development security, automation, and emerging engineering practices
  • Provide insight into how engineering, platform, and security teams adapt their workflows as internal development, automation, and agent-driven processes accelerate

Requirements

  • 8+ years of B2B SaaS product marketing experience
  • 5+ years in developer tools, DevOps/DevSecOps, platform engineering, identity, or security categories
  • Experience engaging with developer communities or contributing to developer evangelism programs
  • Hands-on experience with developer-facing technologies (SDKs, APIs, CLIs, cloud-native tooling, open-source tools)
  • Strong track record marketing technically deep products including identity and access management, secrets management, machine/service identity, CI/CD and automation tooling, cloud-native application architectures, DevOps/DevSecOps practices
  • Deep understanding of modern development workflows and how developers and platform teams adopt tools
  • Background in creating thought leadership for new or rapidly evolving technical spaces
  • Ability to turn emerging technical trends into opinionated product positioning
  • Proven success launching complex, fast-evolving technical products
  • Comfort navigating ambiguity and shaping category narratives
  • Strong ability to synthesize insights across product, engineering, security, and customer teams
  • Exceptional storytelling skills for both technical practitioners and executive audiences
  • Confidence representing 1Password in cross-functional settings, analyst briefings, customer conversations, and industry events
  • Ability to act as a credible, trusted voice within developer, DevOps and DevSecOps communities

What we offer

  • Health and wellbeing
  • Maternity and parental leave top-up programs
  • Competitive health benefits
  • Generous PTO policy
  • Growth and future
  • RSU program for most employees
  • Retirement matching program
  • Free 1Password account
  • Community
  • Paid volunteer days
  • Peer-to-peer recognition through Bonusly
  • Remote-first work environment
1Password - All Job Offers

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