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As Principal Product Marketing Manager for Cybersecurity products you will be the linchpin between product, sales, and marketing—owning messaging, competitive differentiation, sales enablement, and GTM strategy. You’ll combine deep security expertise with a strong commercial lens to drive market adoption and customer engagement.
Job Responsibility:
Messaging & Positioning: Craft compelling, differentiated messaging and positioning for DSPM and DLP offerings tailored to CISOs, security architects, and compliance stakeholders
GTM Leadership: Drive go-to-market strategy for new product launches and major updates. Collaborate with sales, demand gen, and partner teams to ensure alignment and execution
Sales Enablement: Develop high-impact content including pitch decks, battlecards, ROI calculators, and objection-handling guides. Deliver enablement sessions for sales and SEs
Competitive Intelligence: Lead competitive analysis and market intelligence for the DSPM and DLP landscape. Translate insights into actionable plays for field teams
Customer and Analyst Engagement: Partner with customer marketing and analyst relations to develop case studies, testimonials, and third-party validation
Product Collaboration: Partner closely with product management to influence roadmap based on market feedback, use cases, and buyer personas
Content Development: Create technical and business content (blogs, webinars, whitepapers, solution briefs) that resonates with buyers and supports demand generation
Requirements:
12+ years of product marketing experience, ideally in cybersecurity with a focus on data security, DSPM, or DLP
Strong understanding of security buyer personas (CISO, security architect, risk/compliance)
Proven success in B2B product marketing across the full GTM lifecycle—from messaging to sales enablement to field execution
Ability to distill complex technical capabilities into clear, value-oriented messaging
Excellent written and verbal communication skills
Comfortable operating in a fast-paced, matrixed environment