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Are you passionate about driving user and revenue growth through AI-powered experiences? Do you have a proven track record of scaling consumer products, optimizing conversion funnels, and leveraging data to maximize impact? If so, we have an exciting opportunity for you. We are seeking a Principal Product Manager to join the Copilot Product Team at Microsoft AI China. This role is at the intersection of AI, growth, and consumer experience—where you will drive strategies to accelerate adoption, increase engagement, and maximize user retention. You will lead high-impact growth initiatives, using data-driven experimentation, funnel optimization, and viral loops to drive Copilot’s expansion.
Job Responsibility:
Define and execute growth strategies to drive key business metrics, focusing on acquisition, engagement, and retention
Stay ahead of AI and growth industry trends, identifying innovative tactics to drive Copilot’s market expansion
Lead A/B testing, rapid experimentation, and data-driven decision-making to optimize conversion rates and user experience
Identify and build scalable growth loops, including referral programs, social sharing, SEO/ASO optimization, and cross-platform integrations
Develop and refine onboarding experiences to improve first-time user activation and reduce churn
Collaborate with cross-functional teams (engineering, design, marketing, and data science) to develop and implement high-impact growth features
Leverage AI-driven personalization and recommendation models to enhance user engagement and long-term retention
Optimize growth funnels using advanced analytics, ensuring a seamless user journey across mobile, web, and integrated ecosystems
Monitor KPIs and identify areas for optimization, providing clear insights to leadership and making data-backed recommendations
Requirements:
Bachelor's Degree AND 8+ years experience in product/service/program management or software development OR equivalent experience
5+ years of experience in product management, with a strong focus on AI, growth, user acquisition, or engagement optimization
Proven track record in scaling consumer products, driving significant user and revenue growth
Solid expertise in growth frameworks, including AARRR (Acquisition, Activation, Retention, Referral, Revenue) and growth loops
Hands-on experience with A/B testing, experimentation platforms (e.g., Optimizely, LaunchDarkly), and funnel optimization
Deep proficiency in data-driven decision-making, with experience in SQL, Amplitude, Mixpanel, Google Analytics, or similar analytics tools
Solid understanding of SEO, ASO, performance marketing, and viral growth strategies
Experience working on AI-powered consumer products, particularly in personalization and user engagement
Excellent communication skills, with the ability to drive alignment across executives and cross-functional teams
Nice to have:
Rich experience in mobile and web growth strategies, including iOS/Android app optimization
Experience in monetization strategies, including freemium models, subscriptions, and paywalls
Prior experience leading growth product teams or mentoring junior product managers
Familiarity with machine learning-driven growth tactics, such as recommendation systems and churn prediction models
Passion for defining and analyzing growth experiments and behavioral analytics