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Microsoft Copilot is evolving from a chat interface into an intelligent, agentic system that understands context, adapts to users, and communicates intent and reasoning in trustworthy ways. Identity & Expression defines how Copilot shows up to users - its presence, tone, timing, and behavior -across consumer and enterprise experiences. As the Principal Product Manager for Copilot Identity, Expression & AI Companions, you will own Copilot’s expression and embodiment layer, with Mico as a core reference implementation. Based in Japan, this role serves as the product owner for how expressive AI agents are designed, evaluated, and deployed globally, using Japan as a lead design and enterprise pilot market. Copilot being Microsoft core AI product bet. This role requires an AI-native mindset, strong enterprise judgment, and the ability to make product decisions under AI uncertainty - especially around trust, tone, restraint, and evaluation.
Job Responsibility
Define Copilot’s Identity & Expression strategy across text, voice, and UI-aware surfaces, including how AI agents express reasoning, confidence, uncertainty, and progress
Own Mico as the reference implementation of Copilot Identity & Expression, ensuring it evolves as a platform capability rather than a standalone feature
Translate expressive and agentic AI capabilities into clear enterprise value, such as onboarding, workflow guidance, and reduced cognitive load
Define enterprise trust models for expressive AI, including governance, admin control, safety constraints, and predictable failure modes
Lead AI evaluation strategy for expressive and agentic experiences, defining quality bars beyond accuracy: trust, tone, appropriateness, and user confidence
Use Japan as a strategic design and enterprise pilot market, incorporating cultural sensitivity, politeness, and indirect guidance into global Copilot standards
Partner closely with engineering, design, research, security, legal, and go-to-market teams across Japan, the US, and China to deliver aligned Copilot experiences
Communicate product vision and trade-offs clearly to executive stakeholders, representing Identity & Expression as a core Copilot system
Requirements
7+ years of software product management taking from a user need, a prototype from engineering to market
Hands-on experience delivering AI or generative-AI-powered features or products
Experience working on enterprise or business-facing products, including IT, security, or operational constraints
Experience evaluating product quality using both quantitative metrics and qualitative feedback, including cases where release decisions were adjusted or delayed
Proven experience working cross-functionally with engineering, design, research, and business stakeholders
Nice to have
Experience with AI agents, Copilot-style assistants, or conversational interfaces
Enterprise productivity, collaboration, or workflow automation background
Experience working with global teams across Japan and other regions
Business-level or fluent Japanese language proficiency