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The Lounge by Zalando Demand Tech team owns services dedicated to delivering “The Right Message to The Right People at The Right Time” on a global scale. We oversee the process of bringing exciting offers to over a million users daily through sophisticated, data-driven marketing automation. We are growing rapidly and are searching for a Principal Product Manager with a strategic and entrepreneurial mindset, capable of building and iterating on the next generation of our marketing communication platform. If you are passionate about developing automated solutions that combine high-volume data pipelines, low-latency communications, and deep customer insights, we want to hear from you! As part of a relatively new team, you will tackle complex problems in high-volume user interactions (e.g., multi-channel campaigns, real-time push notifications), ensuring maximum impact through personalization and continuous optimization. The services you develop will become the cornerstone for managing communications with Lounge by Zalando users across various countries—ultimately driving engagement, conversion, and growth.
Job Responsibility:
Co-Author & Execute Product Strategy: Collaborate on the product roadmap, propose innovative automation strategies, and pivot swiftly based on data-driven insights
Drive Analytical Insights & Experimentation: Gather and analyze both qualitative and quantitative data, establish clear KPIs (CTR, CPA, ROI), and foster a culture of A/B testing and iterative improvements
Own the Product Backlog: Partner with engineering to prioritize features aligned with business goals, ensuring technical requirements (APIs, microservices) are met for scalable marketing integrations
Stakeholder Management & Communication: Coordinate with marketing, design, and data science teams to deliver seamless multi-channel campaigns, while regularly updating all stakeholders on progress and outcomes
Promote AI-Driven Personalization: Leverage AI/ML for hyper-personalized messaging, dynamic segmentation, and automated page optimization, continuously refining strategies based on real-time user behavior
Lead & Mentor: Guide junior and mid-level team members through structured coaching and feedback, cultivating a resilient, innovative, and growth-oriented team culture
Requirements:
Entrepreneurial Problem-Solver: Demonstrated track record of driving product discovery and leveraging both successes and failures to deliver impactful solutions
Marketing Automation Mindset: Proven expertise in automating multi-channel campaigns, showing deep familiarity with common marketing tools, platforms, and growth tactics
Strong Analytical & Communication Skills: Skilled at interpreting complex data, designing experiments to validate assumptions, and adapting messages to different audiences with clarity and precision
Technical Fluency: Comfortable discussing APIs, microservices, and data models
adept at integrating marketing technologies and analyzing complex data flows
Track Record of Success & Resilience: Over 7 years of Product Management experience, including insights gained from both triumphs and setbacks, with the stamina to tackle multifaceted challenges over long periods
What we offer:
Employee shares program
40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners
2 paid volunteering days a year
Hybrid working model with up to 60% remote per week
Work from abroad for up to 30 working days a year
27 days of vacation a year to start for full-time employees
Relocation assistance available (subject to prior agreement)
Family services, including counseling and support
Health and wellbeing options (including Wellhub, formerly Gympass)
Mental health support and coaching available
Drive your development through our training platform and biannual peer-to-peer review