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Principal Product Manager, AI

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Webflow

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Location:
United States; Canada

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Category:
IT - Software Development

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Contract Type:
Not provided

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Salary:

200000.00 - 340000.00 USD; CAD / Year
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Job Description:

At Webflow, we’re building the world’s leading AI-native Digital Experience Platform. We’re looking for a Principal Product Manager, AI to continue to chart the course for Webflow’s rapid growth among our largest customers. You will be at the forefront of revolutionizing the way businesses collaborate, innovate, and grow using Webflow. Your leadership and strategic thinking will play a pivotal role in democratizing the power of web development for large-scale organizations, fostering collaboration, and scaling Webflow's impact globally. You’ll craft the strategy for evolving our product to support world-class teams building mission critical web presences for some of the world’s most well-known and fastest growing brands.

Job Responsibility:

  • Own and continuously evolve Webflow’s AI platform roadmap
  • Craft and deliver a unified AI product strategy across the platform
  • Monitor AI performance signals and turn insights into action
  • Translate customer feedback into AI breakthroughs
  • Run market intelligence like a radar system for Gen AI. Assess competitive positions, and pinpoint opportunities and threats. Stay at the forefront of AI science and engineering
  • Collaborate with teams across Product Management, Product Design, Engineering, Corporate Development, Data Science, and User Research to turn market insights into live product initiatives
  • Define and steer GTM strategy for AI-powered products with Sales and Marketing
  • Build and cultivate AI ecosystem relationships
  • Become the internal evangelist for AI-native product thinking, how we operate as an AI-native team, and how we help our customers evolve into AI-native organizations
  • Levels up the org into an AI-native product team through coaching and hands-on examples

Requirements:

  • 10+ years in product management, Gen AI, ML, Applied AI, and related domains, including leading end-to-end product strategy
  • Strong analytical instincts with a track record of converting insights into high-impact product initiatives
  • Deep expertise in AI and its application in tech products
  • proven ability to use AI to unlock innovation
  • Exceptional cross-functional collaborator who communicates clearly and rallies diverse teams behind AI initiatives
  • Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact
  • Enjoy going deep into technical problem spaces adjacent to how AI is reinventing web development, design, and marketing
  • Builder at heart — prototypes daily, experiments with new models, creates agents, and helps teams improve eval quality
What we offer:
  • Ownership in what you help build. Every permanent Webflower receives equity (RSUs)
  • Health coverage that actually covers you. Comprehensive medical, dental, and vision plans for full-time employees and their dependents, with Webflow covering most premiums
  • Support for every stage of family life. 12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents. Plus inclusive care for family planning, menopause, and midlife transitions
  • Time off that’s actually off. Flexible vacation, paid holidays, and a sabbatical program
  • Wellness for the whole you. Access to mental health resources, therapy and coaching
  • Invest in your future. A 401(k) with 100% employer match (up to $6,000/year) in the U.S., and support for retirement savings globally
  • Monthly stipends that flex with your life. Localized support for work and wellness expenses — from Wi-Fi to workouts
  • Bonus for building together. All full-time, permanent, non-commission employees are eligible for our annual WIN bonus program

Additional Information:

Job Posted:
February 18, 2026

Employment Type:
Fulltime
Work Type:
Remote work
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