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Principal Product Manager - Advertising

United States, Mountain View 139900.00 - 274800.00 USD / Year · Job Posted February 16, 2026
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Job Description

We are hiring for a Principal Product Manager - Advertising, with a proven track record of building AI-driven, scalable advertising products that deliver measurable ROI for advertisers while ensuring the right level of targeting and controls to meet advertiser needs. In this role, you will own the vision, strategy, and roadmap for Microsoft Advertising’s Search Targeting products. You will partner closely with Data Science, Engineering, UX, Product Marketing, Legal, and Finance to design solutions that enable advertisers to reach the right audiences in an evolving automation-first landscape.

Job Responsibility

  • Product Leadership: Develop and communicate the strategy and roadmap for search targeting and controls across Microsoft’s ad ecosystem.
  • Customer Advocacy: Represent the product to customers, deeply understand their needs, and champion those needs internally.
  • Execution & Decision-Making: Navigate ambiguity, make tough prioritization decisions, and drive alignment across engineering, design, and business stakeholders.
  • Communication & Collaboration: Partner effectively with Sales, Marketing, Business Development, Legal, and other cross-functional teams to deliver cohesive product outcomes.
  • Data & AI Innovation: Collaborate with Data Science and ML teams to leverage insights and models that power precision targeting and safeguard brand trust at scale.
  • Go-to-Market Leadership: Lead go-to-market efforts with marketing and sales, ensuring product launches drive adoption, transparency, and measurable advertiser impact.
  • Industry Leadership: Establish Microsoft as a leader in responsible advertising by shaping internal practices and influencing industry standards.

Requirements

  • Bachelor's Degree AND 8+ years experience in product/service/program management or software development
  • OR equivalent experience.
  • 5+ years experience developing digital advertising products.
  • Experience in building large scale solutions.
  • Experience with A/B testing.
  • Experience with digital advertising and search targeting

Nice to have

  • Bachelor's Degree AND 10+ years experience in product/service/program management or software development
  • OR equivalent experience.

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