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Appcues is building the future of customer experience—and design is central to how we get there. As we scale toward enterprise-grade, AI-powered solutions, we’re looking for a Principal Product Designer to elevate our design craft, lead systems thinking, and shape intuitive, outcome driven experiences. In this role, you’ll take product vision and turn it into a clear, compelling design vision. You’ll think ahead of the roadmap, explore what’s possible, and build forward looking prototypes that help the company see and align around the future. This is a senior individual contributor role with broad influence, deep ownership, and high expectations for craft, judgment, and impact.
Job Responsibility:
Translate product and company vision into opinionated, future-forward design direction across major product areas
Think beyond near-term delivery to explore long-term opportunities, using concepts and prototypes to shape product evolution
Define and champion design principles and systems that support enterprise-ready, AI-forward experiences
Lead complex, ambiguous design problems end-to-end, from framing and exploration through execution and refinement
Partner deeply with Product, Engineering, and GTM to influence roadmaps and strategic decisions
Use customer research, product data, and insight to inform decisions while applying strong independent judgment
Raise the bar for design quality through critique, mentorship, and design leadership without people management
Requirements:
8+ years of product design experience, ideally with B2B SaaS, platforms, or complex products
Demonstrated experience designing AI-enabled products, automation, or intelligent workflows
Strong prototyping skills used for vision-setting and alignment
Proven ability to take abstract product vision and turn it into a cohesive design vision
Strong systems thinker with experience designing for scale, extensibility, and long-term impact
Exceptional craft paired with strategic thinking and comfort operating in ambiguity
Track record of influencing cross-functional partners and driving alignment
Experience mentoring designers and elevating team practices through example
Comfort collaborating closely with front-end engineers and understanding technical constraints
A strong point of view grounded in user outcomes and business impact
What we offer:
100% remote
Solid health, dental, and vision plans
Access to 401k (with a match)
Generous parental leave
One-time $1000 home office stipend
$500 annual budget for extra work-related technology