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Trust Design shapes the systems that make Cash App safe, transparent, and accessible. We design experiences that help customers feel confident in how their identity, access, and money are protected—whether they're onboarding, verifying, transacting, or resolving issues. As a Principal Product Designer, you'll lead design across AI-native experiences that define how trust, access, and identity function across the Cash App ecosystem. You'll explore how large language models (LLMs), automation, and intelligent systems can remove friction, strengthen safety, and build confidence for millions of users—without compromising clarity or control. You'll partner with product, engineering, and machine learning teams to translate complex risk and compliance logic into simple, human-centered flows. You'll prototype new AI-powered interfaces, design identity and verification journeys, and help shape the broader strategy for how Cash App's trust infrastructure evolves. You'll also mentor and coach designers, raising the bar for systems thinking, visual craft, and execution.
Job Responsibility:
Design for confidence and clarity, balancing customer safety, access, and autonomy in every experience
Create AI-native experiences, designing for and with LLMs, automation, and context-aware systems—translating their capabilities into intuitive and ethical products
Think systemically across complex domains like risk, identity, and security, bringing coherence to multi-surface ecosystems
Deliver high-craft design, caring deeply about detail - from motion and hierarchy to how systems scale seamlessly across platforms
Act as a mentor and multiplier, helping others grow through critique, modeling high craft, and instilling design principles that scale
Partner collaboratively with product, ML, data, and engineering to ship real outcomes - not just artifacts
Requirements:
12+ years of experience in product or UX design
A portfolio demonstrating impact in trust, identity, access, or safety-related products
Experience designing for AI-driven or automated systems - where context, prediction, and user control intersect
Mastery in interaction, visual, and systems design, with proven ability to ship high-impact work
Fluency in LLM and agentic workflows, and curiosity about how AI reshapes product design
Exceptional storytelling and cross-functional communication skills
A growth mindset - curious, experimental, and adaptable to emerging tools and paradigms
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