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Zalando Sverige Logo Zalando Sverige · IT - Software Development

Principal Product Designer - Loyalty

Germany, Berlin Employment contract · Job Posted June 15, 2026
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Job Description

We are seeking a highly skilled Principal Product Designer - this is a leadership position with individual contributor scope. You oversee the overall Plus experience, realise your own projects throughout problem definition, solution design and execution, and also mentor 2 other designers in the team. You are passionate about designing and delivering customer-centric solutions that delight customers and are aligned with business strategy. You have a keen eye for detail, visual design trends, and an appreciation for how art direction, illustration or motion design can elevate the overall experience. This is a temporary limited contract to cover a parental leave of absence.

Job Responsibility

  • Define the North Star Vision: Shape the strategic UX and visual direction for Zalando’s loyalty ecosystem
  • Translate complex business goals and shifting customer behaviours into a high-level design vision that guides product roadmaps
  • Drive Cross-Functional Alignment: Act as a core strategic partner to Product, Engineering, and Brand leadership
  • Bridge the gap between business strategy and emotional customer experiences
  • Master Complex Systems & Gamification: Own the conceptual ambition of our Plus program
  • Design sophisticated, gamified systems (like missions and levelling tiers) that feel intuitive, elegant, and seamlessly integrated across the entire Zalando journey
  • Scale the Craft: Champion the evolution of Zalando’s design system
  • Define new visual principles, motion frameworks, and interaction standards
  • Innovate & Experiment: Spearhead discovery-led exploration
  • Facilitate design sprints, frame complex problem spaces, and leverage rapid prototyping to test bold, AI-driven, or 0-to-1 concepts before they scale
  • Elevate the Community: Act as a pillar of Zalando’s 200+ design organisation
  • Scale our culture of feedback, mentor senior designers, and inspire the broader team through masterclasses, design critiques, and thought leadership

Requirements

  • You're a Master of Product Craft: You have a proven track record of architecting visually rich, customer-facing digital products
  • You don't just follow a style guide - you are entirely comfortable owning and evolving the visual language of a major product from high-level concept to flawless execution
  • You Have a Refined Aesthetic Lens: Your superpower is visual storytelling
  • You possess an elite aesthetic sensibility and a deep understanding of hierarchy, typography, colour, and layout
  • You Bridge Brand and Product: You thrive at the intersection of brand identity and product utility
  • You know how to translate a brand’s emotional DNA into a living, breathing design system that drives user goals and business outcomes
  • You're Systemic Yet Creative: You are deeply hands-on with advanced prototyping and design systems
  • You're an Influential Communicator: You thrive in highly collaborative ecosystems
  • You communicate your design rationale with clarity and confidence
  • You're Driven by Experimentation: You bring a rigorous growth mindset
  • You’re excited to validate bold, innovative ideas through rapid prototyping, user data, and continuous experimentation
  • You Design for Everyone: You are an unwavering advocate for accessibility and inclusive design
  • You Elevate the Room: You are a natural mentor
  • You naturally raise the quality bar for the designers around you by providing constructive, thoughtful feedback and generously sharing your expertise

Nice to have

  • experience with a/b testing
  • experience with Product Analytics
  • experience with design experiments
  • experience with concept design methods
  • experience with conducting user research

What we offer

  • 27 days of holiday a year to start for full-time employees (+1 day for every calendar year up to 30 days)
  • 2 paid volunteering days a year
  • Hybrid working model with up to 60% remote per week
  • Work from abroad for up to 30 working days a year
  • Employee shares program
  • 40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners
  • Relocation assistance available (subject to prior agreement)
  • Family services, including counseling and support
  • Health and wellbeing options (including Wellhub, formerly Gympass)
  • Mental health support and coaching available
  • Drive your development through our training platform and biannual peer-to-peer review
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