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As the Principal, Partner Marketing, you’ll build the long-term vision and operational engine that will scale Intercom’s global partner marketing ecosystem. Your work will directly impact Intercom’s mission to transform customer service, not just incrementally improve it, by building partner marketing programs that drive pipeline, revenue, and category leadership in the rapidly evolving AI agent market. This is a high-impact, high-visibility role where your contributions will help Intercom win in a space where the best AI agent will define the category.
Job Responsibility:
Define and own the end-to-end partner marketing strategy and operational engine that drives marketing attributed pipeline and accelerates revenue with and through our partner ecosystem
Build differentiated, repeatable go-to-market partner marketing playbooks tailored by solution, industry, and region, balancing global scale with local customization
Design and execute scalable co-marketing programs (campaigns, launches, joint solutions, marketplace motions) that generate partner-sourced and partner-influenced marketing attributed pipeline
Collaborate with the ABM team to launch account-based partner marketing plays for strategic accounts
Develop partner messaging frameworks and value propositions, collaborating with stakeholders to ensure lock-in to GTM and campaign messaging
Create and manage a partner portal/content hub, ensuring self-serve resources and brand guidelines are readily available to accelerate partner success
Lead the design and governance of partner marketing program benefits and requirements, including MDF/co-op investment and ROI reporting
Orchestrate partner marketing communications, executive briefings, joint business planning, and flagship partner events
Refine partner marketing KPI frameworks to optimize funnel health and drive data-driven decision making
As needed, partner with RevOps/IT to optimize CRM/PRM/marketing automation and performance dashboards
Requirements:
10+ years in B2B tech marketing with deep experience in partner marketing
Proven success building and scaling partner marketing programs to drive revenue with ISVs, GSIs/SIs, MSPs, distributors, cloud marketplaces, and alliances
Demonstrated ability to set a global partner marketing strategy and operationalize programs at scale across segments, industries, and geographies
Track record of cross-functional leadership across global, highly matrixed teams
Exceptional stakeholder management and executive-level communication skills
Strong command of B2B pipeline metrics, marketing attribution, ROI, and executive-level performance reporting
Comfortable using data to prioritize and make trade-offs
Mastery of joint value partner propositions, solution positioning, narrative, and enablement for both technical and business buyers
Deep understanding of cloud/SaaS go-to-market partner motions (sell-with hyperscalers, marketplace listings and monetization, integrations/solutions, co-innovation)
Adept at using Salesforce and Tableau performance dashboards
Skilled at workflow process design and change management
Bachelor’s degree in marketing, business, or related field required
Nice to have:
MBA or equivalent experience
Prior experience in B2B SaaS/technology product marketing or a similar role is a plus
Curiosity, resilience, and a growth mindset
The ability to thrive in ambiguity and change
A genuine interest in how AI is transforming customer service and a drive to be part of that transformation
What we offer:
Competitive salary and meaningful equity
Comprehensive medical, dental, and vision coverage
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