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Principal, Partner Marketing

intercom.com Logo

Intercom

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Location:
United States , San Francisco

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Category:
-

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Contract Type:
Not provided

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Salary:

184500.00 - 220375.00 USD / Year

Job Description:

As the Principal, Partner Marketing, you’ll build the long-term vision and operational engine that will scale Intercom’s global partner marketing ecosystem. Your work will directly impact Intercom’s mission to transform customer service, not just incrementally improve it, by building partner marketing programs that drive pipeline, revenue, and category leadership in the rapidly evolving AI agent market. This is a high-impact, high-visibility role where your contributions will help Intercom win in a space where the best AI agent will define the category.

Job Responsibility:

  • Define and own the end-to-end partner marketing strategy and operational engine that drives marketing attributed pipeline and accelerates revenue with and through our partner ecosystem
  • Build differentiated, repeatable go-to-market partner marketing playbooks tailored by solution, industry, and region, balancing global scale with local customization
  • Design and execute scalable co-marketing programs (campaigns, launches, joint solutions, marketplace motions) that generate partner-sourced and partner-influenced marketing attributed pipeline
  • Collaborate with the ABM team to launch account-based partner marketing plays for strategic accounts
  • Develop partner messaging frameworks and value propositions, collaborating with stakeholders to ensure lock-in to GTM and campaign messaging
  • Create and manage a partner portal/content hub, ensuring self-serve resources and brand guidelines are readily available to accelerate partner success
  • Lead the design and governance of partner marketing program benefits and requirements, including MDF/co-op investment and ROI reporting
  • Orchestrate partner marketing communications, executive briefings, joint business planning, and flagship partner events
  • Refine partner marketing KPI frameworks to optimize funnel health and drive data-driven decision making
  • As needed, partner with RevOps/IT to optimize CRM/PRM/marketing automation and performance dashboards

Requirements:

  • 10+ years in B2B tech marketing with deep experience in partner marketing
  • Proven success building and scaling partner marketing programs to drive revenue with ISVs, GSIs/SIs, MSPs, distributors, cloud marketplaces, and alliances
  • Demonstrated ability to set a global partner marketing strategy and operationalize programs at scale across segments, industries, and geographies
  • Track record of cross-functional leadership across global, highly matrixed teams
  • Exceptional stakeholder management and executive-level communication skills
  • Strong command of B2B pipeline metrics, marketing attribution, ROI, and executive-level performance reporting
  • Comfortable using data to prioritize and make trade-offs
  • Mastery of joint value partner propositions, solution positioning, narrative, and enablement for both technical and business buyers
  • Deep understanding of cloud/SaaS go-to-market partner motions (sell-with hyperscalers, marketplace listings and monetization, integrations/solutions, co-innovation)
  • Adept at using Salesforce and Tableau performance dashboards
  • Skilled at workflow process design and change management
  • Bachelor’s degree in marketing, business, or related field required

Nice to have:

  • MBA or equivalent experience
  • Prior experience in B2B SaaS/technology product marketing or a similar role is a plus
  • Curiosity, resilience, and a growth mindset
  • The ability to thrive in ambiguity and change
  • A genuine interest in how AI is transforming customer service and a drive to be part of that transformation
What we offer:
  • Competitive salary and meaningful equity
  • Comprehensive medical, dental, and vision coverage
  • Regular compensation reviews
  • Flexible paid time off policy
  • Paid Parental Leave Program
  • 401k plan & match
  • In-office bicycle storage
  • Fun events for Intercomrades, friends, and family

Additional Information:

Job Posted:
December 27, 2025

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:

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