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Principal Marketing Strategy Analytics Consultant

https://www.wellsfargo.com/ Logo

Wells Fargo

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Location:
United States , Charlotte

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

Wells Fargo’s Consumer Banking and Lending’s Marketing Science organization is seeking a Principal Analytics Consultant for Consumer Lending Marketing Analytics to join a new centralized analytics function that will transform how we drive marketing strategy across our consumer lending portfolio. This is a rare strategic individual contributor opportunity that offers executive visibility and influence.

Job Responsibility:

  • Deliver Executive Performance Narratives & Strategic Insights
  • Lead Marketing Investment Planning & Forecasting
  • Drive Cross-Product Strategic Analytics
  • Establish Measurement Excellence & Best Practices
  • Lead Cross-Functional Project Workstreams

Requirements:

  • 10+ years of Analytics, Reporting, Financial Modeling or Statistics experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
  • 5+ years of experience with Marketing Analytics within Financial Services

Nice to have:

  • Deep understanding of consumer lending products, economics, and regulatory environment
  • Proven track record supporting executive stakeholders (CMO/CFO level) with performance narratives and strategic recommendations
  • Experience working independently with minimal supervision on high-stakes, ambiguous projects
  • Advanced data visualization experience involving dashboard design and executive communication
  • Proficiency in SQL for complex data extraction, validation, and analysis
  • Strong foundation in statistical methods including A/B testing, regression analysis, propensity modeling, attribution, and incrementality methods
  • Executive-level business communication
  • Deep expertise in marketing measurement frameworks including ROMI, PV/NPV, CPA, LTV, and payback period calculations

Additional Information:

Job Posted:
February 14, 2026

Expiration:
February 27, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:

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