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Wells Fargo’s Consumer Banking and Lending’s Marketing Science organization is seeking a Principal Analytics Consultant for Consumer Lending Marketing Analytics to join a new centralized analytics function that will transform how we drive marketing strategy across our consumer lending portfolio. This is a rare strategic individual contributor opportunity that offers executive visibility and influence.
10+ years of Analytics, Reporting, Financial Modeling or Statistics experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
5+ years of experience with Marketing Analytics within Financial Services
Nice to have:
Deep understanding of consumer lending products, economics, and regulatory environment
Proven track record supporting executive stakeholders (CMO/CFO level) with performance narratives and strategic recommendations
Experience working independently with minimal supervision on high-stakes, ambiguous projects
Advanced data visualization experience involving dashboard design and executive communication
Proficiency in SQL for complex data extraction, validation, and analysis
Strong foundation in statistical methods including A/B testing, regression analysis, propensity modeling, attribution, and incrementality methods
Executive-level business communication
Deep expertise in marketing measurement frameworks including ROMI, PV/NPV, CPA, LTV, and payback period calculations