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Principal Marketing Specialist

South Africa, Johannesburg · Job Posted June 30, 2026
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Job Description

The Principal Marketing Specialist is a highly skilled subject matter expert, responsible for coordinating and managing of all aspects of marketing. This role is responsible for the development of marketing campaigns, targeted programs, internal and external communications, partner marketing, sales content and/or pipeline development activities. The Marketing Principal Specialist is responsible for leading and executing the end-to-end marketing strategy for NTT DATA in Luxembourg, with a strong focus on demand generation, pipeline acceleration, and brand positioning. This role acts as a strategic partner to the Managing Director and regional sales leadership, aligning marketing initiatives to business priorities and revenue targets.

Job Responsibility

  • Own and execute the country-level marketing strategy for Luxembourg, aligned with regional and global business objectives
  • Translate business priorities into targeted marketing plans that drive demand, pipeline, and revenue growth
  • Act as the primary marketing advisor to local sales leadership and key stakeholders
  • Plan, execute, and optimize integrated demand generation campaigns across digital, events, content, and partner channels
  • Drive account/industry focused initiatives in collaboration with sales teams to target strategic accounts
  • Manage the campaign lifecycle and marketing calendar, from planning and segmentation through execution, reporting, and optimization
  • Partner closely with sales teams to ensure strong alignment on priorities, messaging, and target accounts
  • Contribute directly to pipeline creation, acceleration, and conversion through data-driven marketing initiatives
  • Support sales enablement with relevant content, tools, and insights
  • Collaborate with regional and global marketing teams to leverage campaigns, assets, and best practices
  • Work with industry, solutions, and partner teams to tailor messaging and programs for the Luxembourg market
  • Manage relationships with external agencies, vendors, and partners as required
  • Strengthen NTT DATA’s brand awareness and market positioning in Luxembourg
  • Oversee local events, sponsorships, PR, and thought leadership initiatives
  • Ensure consistent brand messaging aligned with global guidelines
  • Define KPIs and track marketing performance, including pipeline contribution, ROI, and campaign effectiveness
  • Use marketing automation and CRM tools to monitor, analyze, and optimize program performance
  • Provide regular reporting and insights to stakeholders, with a focus on continuous improvement
  • Own and manage the local marketing budget, ensuring effective allocation and ROI
  • Track spend and performance against agreed targets
  • Stay current on B2B marketing trends, tools, and best practices
  • Identify opportunities to innovate and improve marketing effectiveness, particularly in digital and data-driven approaches

Requirements

  • Bachelor's degree or equivalent in Marketing Management or related field
  • Minimum of 7+ years of experience in B2B marketing, with a strong focus on demand generation and integrated campaign management
  • Proven experience working in a global, matrixed organization, ideally within the IT services or technology sector
  • Fluency in English and French (written and spoken) is required

Nice to have

  • Relevant certifications in marketing automation, CRM platforms, or digital marketing (e.g., Salesforce, Marketo, Google Analytics)
  • German language skills

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