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The Principal Marketing Specialist is a highly skilled subject matter expert, responsible for coordinating and managing of all aspects of marketing. This role is responsible for the development of marketing campaigns, targeted programs, internal and external communications, partner marketing, sales content and/or pipeline development activities. The Marketing Principal Specialist is responsible for leading and executing the end-to-end marketing strategy for NTT DATA in Luxembourg, with a strong focus on demand generation, pipeline acceleration, and brand positioning. This role acts as a strategic partner to the Managing Director and regional sales leadership, aligning marketing initiatives to business priorities and revenue targets.
Job Responsibility
Own and execute the country-level marketing strategy for Luxembourg, aligned with regional and global business objectives
Translate business priorities into targeted marketing plans that drive demand, pipeline, and revenue growth
Act as the primary marketing advisor to local sales leadership and key stakeholders
Plan, execute, and optimize integrated demand generation campaigns across digital, events, content, and partner channels
Drive account/industry focused initiatives in collaboration with sales teams to target strategic accounts
Manage the campaign lifecycle and marketing calendar, from planning and segmentation through execution, reporting, and optimization
Partner closely with sales teams to ensure strong alignment on priorities, messaging, and target accounts
Contribute directly to pipeline creation, acceleration, and conversion through data-driven marketing initiatives
Support sales enablement with relevant content, tools, and insights
Collaborate with regional and global marketing teams to leverage campaigns, assets, and best practices
Work with industry, solutions, and partner teams to tailor messaging and programs for the Luxembourg market
Manage relationships with external agencies, vendors, and partners as required
Strengthen NTT DATA’s brand awareness and market positioning in Luxembourg
Oversee local events, sponsorships, PR, and thought leadership initiatives
Ensure consistent brand messaging aligned with global guidelines
Define KPIs and track marketing performance, including pipeline contribution, ROI, and campaign effectiveness
Use marketing automation and CRM tools to monitor, analyze, and optimize program performance
Provide regular reporting and insights to stakeholders, with a focus on continuous improvement
Own and manage the local marketing budget, ensuring effective allocation and ROI
Track spend and performance against agreed targets
Stay current on B2B marketing trends, tools, and best practices
Identify opportunities to innovate and improve marketing effectiveness, particularly in digital and data-driven approaches
Requirements
Bachelor's degree or equivalent in Marketing Management or related field
Minimum of 7+ years of experience in B2B marketing, with a strong focus on demand generation and integrated campaign management
Proven experience working in a global, matrixed organization, ideally within the IT services or technology sector
Fluency in English and French (written and spoken) is required
Nice to have
Relevant certifications in marketing automation, CRM platforms, or digital marketing (e.g., Salesforce, Marketo, Google Analytics)