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As the Principal Marketing Manager, Head & Neck Division, you will be responsible for independently developing and executing end-to-end commercialization and marketing strategies for an assigned portfolio to drive revenue growth and market share expansion. This role serves as a strategic partner to global and local stakeholders and as a market-facing leader, engaging customers and key decision-makers to position KARL STORZ as the preferred partner in Head & Neck care.
Job Responsibility:
Independently develop and execute commercialization and marketing strategies to achieve revenue and market share objectives
Define product positioning, value propositions, and integrated marketing plans, translating clinical, economic, and customer value into compelling messaging
Create and manage internal and external marketing resources to improve sales effectiveness, brand awareness, and customer engagement
Partner cross-functionally with Sales, Product Management, Marketing Communications, Medical Affairs, Regulatory, Finance, Quality, Training, Technical Services, and Global Marketing
Lead assigned products, services, and programs from launch through end-of-life
Deliver new product and service launches on time, on target, and on budget
Collaborate with Product Marketing Operations to ensure operational excellence and readiness
Build and maintain strong relationships with Key Opinion Leaders and strategic customers across the U.S.
Support Field Sales directly and through Technical Services with tools, training, and expertise
Develop and deliver training for sales teams, technical services, and end-users in partnership with Training & Sales Enablement
Plan and manage conventions, customer meetings, and focus groups, ensuring consistent messaging and measurable outcomes
Conduct market analysis and translate customer and field insights into actionable strategies and measurable initiatives
Partner with demand planning and supply chain teams to support forecasting and inventory planning
Develop dashboards, scorecards, KPIs, and ROI analyses to guide business decisions
Serve as a brand ambassador, ensuring consistent, value-based messaging across all U.S. market activities
Lead development of sales-facing content and convention presence
Lead through influence, taking ownership of initiatives and guiding cross-functional teams without direct authority
Requirements:
Bachelor’s degree in business, Marketing, or related field
7+ years of progressive experience in marketing, commercialization, or product marketing
Proven leadership in cross-functional teams and complex projects
Strong strategic, analytical, organizational, and communication skills, including executive-level presentations
Proficiency in Microsoft Office, business analytics tools, SAP, and Salesforce
Nice to have:
MBA or advanced degree
Experience in medical device marketing or healthcare organizations (HCOs)
Demonstrated success working across global and multicultural teams
Ability to thrive in fast-paced, evolving environments while maintaining focus on results
What we offer:
Medical / Dental / Vision including a state-of-the-art wellness program and pet insurance
3 weeks vacation, 11 holidays plus paid sick time
Up to 8 weeks of 100% paid company parental leave
includes maternal/ paternal leave, adoption, and fostering of a child
401(k) retirement savings plan providing a match of 60% of the employee’s first 6% contribution (up to IRS limits)