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Principal, Marketing Architecture & Strategy

United States Employment contract 141520.00 - 208000.00 USD / Year · Job Posted June 16, 2026
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Job Description

This position serves as the strategic owner for Marketing technology, innovation, and architecture. It serves as a critical bridge between Marketing’s vision for growth and technical execution through the Enterprise Technology team. We're looking for a strategic, bold, creative, and technically-savvy leader to join our Marketing team. This role is ideal for someone with a strategic marketing architect mindset—someone who thrives at the intersection of marketing, growth, and technology. As the primary liaison between Marketing and Enterprise Technology, you’ll work across a broad set of marketing leaders to deeply understand business requirements, define a vision for marketing technology, translate it into clear prioritization for technical teams, hold teams accountable for delivery, and synthesize complex updates into clear reports for leadership. As a senior leader, you will shape the future of our Marketing & broader GTM architecture, influence cross-functional teams, and set the standard for excellence in Marketing & GTM systems.

Job Responsibility

  • Define the strategic vision for Twilio’s Marketing technology, data, and AI systems, ensuring alignment with business goals and industry best practices
  • Be the central point of contact representing marketing’s strategic interests across all cross-functional technology initiatives and engagement
  • Champion marketing innovation through emerging tools and technology to streamline internal processes, improve business outcomes and results, and foster a culture of continuous improvement
  • Articulate comprehensive business requirements that bridge the gap between creative marketing use cases and technical tool capabilities
  • Orchestrate the recruiting and management of pilot groups for internal Proof of Concepts (POCs) to test new marketing tools
  • Partner with Enterprise Technology teams as well as other relevant partners to drive progress and accountability for day-to-day execution through rigorous tracking and milestone management
  • Serve as a strategic bridge, translating complex technical roadblocks and project 'noise' into clear, concise status reports and escalations for marketing leadership

Requirements

  • 8+ years in Marketing or GTM strategy, marketing technology, growth engineering, or related roles with a proven track record of managing complex, cross-functional projects
  • Strong grasp of modern marketing approaches, including PLG & ABM frameworks
  • Systems thinker who can form a hypothesis, test it with real users, and iterate quickly
  • Ability to use data to justify prioritization decisions and measure the success of pilot programs
  • Elite communication and storytelling
  • ability to distill high-volume information into executive-level summaries
  • Highly effective at facilitating seamless information flow across teams and silos, ensuring all stakeholders are informed and aligned on objectives and outcomes
  • Ability to challenge and influence executive-level stakeholders and navigate complex trade-offs regarding prioritization and roadmaps
  • Deep interest in marketing, AI, productivity, and the future of work
  • Comfortable operating in ambiguous and fast-paced environments

Nice to have

  • Experience working on or with AI products (e.g., LLMs, copilots, RAG apps, workflow tools)
  • Past roles in startups, innovation labs, or skunkworks teams
  • Experience leading technology and process changes or large-scale internal tool adoptions
  • Experience leading significant cross-functional initiatives with minimal oversight

What we offer

  • competitive pay
  • generous time off
  • ample parental and wellness leave
  • healthcare
  • retirement savings program
  • equity plan
  • corporate bonus plan
  • 401(k) retirement account
  • paid sick time
  • paid personal time off
  • paid parental leave

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