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We're looking for a Bitcoin-focused Quantitative Market Research Principal to join Block's Customer Insights team, driving a unified understanding of bitcoin adoption, user behavior, and market dynamics across the full Block bitcoin ecosystem - Cash App, Square, Bitkey, and Proto. This role will lead high-impact research programs across the bitcoin space - translating data into insights that help guide our cross-functional teams.
Job Responsibility:
Lead strategic Bitcoin research initiatives, uncovering trends in adoption, usage, and perception that shape product and ecosystem roadmaps
Design and execute large-scale quantitative studies to measure Bitcoin ownership, attitudes, and use cases across different demographics and markets
Develop segmentation frameworks that identify and quantify key user archetypes to guide product and marketing strategies
Conduct market sizing and opportunity analysis for bitcoin-related products and stablecoins, across Block's ecosystem
Integrate survey, behavioral, and on-chain data to provide a holistic picture of bitcoin's role in people's financial lives
Collaborate cross-functionally with partners across Cash App, Square, Bitkey, and Proto to align insights with business and technical priorities
Develop measurement frameworks for bitcoin brand tracking and conduct primary research and frameworks for GTM, messaging and positioning
Use AI and automation tools to accelerate research workflows - including insight synthesis, text summarization, and trend detection across unstructured data sources
Present insights and forecasts to senior leaders, connecting global bitcoin and crypto trends to actionable strategic recommendations
Requirements:
10+ years of experience in quantitative market research, analytics, or strategic insights
Proven track record of leading cross-functional projects, navigating ambiguity, and delivering insights that shape strategic decisions
Strong foundation in research design and methodology, including survey design, sampling, weighting, and statistical modeling
Interest and understanding of Bitcoin markets, on-chain behavior, and network economics, plus familiarity with stablecoins and DeFi protocols
Fluency in quantitative analysis tools such as SQL, R, Python, SPSS, or survey platforms (e.g., Qualtrics, Decipher)
Strong analytical and storytelling skills
Applied experience with AI tools to enhance automation, data synthesis, and research scalability
Curiosity and conviction about bitcoin and it's role in the future of finance
Nice to have:
Exposure to bitcoin or other crypto ecosystems
Direct experience in the bitcoin industry and understanding of the bitcoin ecosystem (such as the e.g. the Lightning Network)
Experience working with on-chain datasets plus other alternative data sources which integrate behavioral and attitudinal signals
Preference for experience building and working with AI Agents