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Cricket Wireless Authorized Retailer Logo Cricket Wireless Authorized Retailer · IT - Administration

Principal Market Development

United States, Atlanta Employment contract 141300.00 - 211900.00 USD / Year · Job Posted June 10, 2026
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Job Description

As a Principal, Partner Development, you will lead on-device monetization and strategic partner initiatives across the Android ecosystem, working at the intersection of OEM partnerships, customer experience, and revenue generation. You will play a critical role in ensuring AT&T maintains commercial control, customer visibility, and monetizable real estate on mobile devices as the industry evolves toward AI-driven services, new distribution models, and shifting platform dynamics. This is a senior individual contributor role with significant executive visibility and external partner engagement.

Job Responsibility

  • Lead on-device monetization and strategic partner initiatives across the Android ecosystem
  • Serve as a strategic lead for Android OEM experience and monetization discussions
  • Develop and execute strategies to monetize on-device real estate through third-party apps, services, and AI experiences
  • Define, maintain, and govern the Programming Guide
  • Protect AT&T's customer-facing experiences by addressing OEM or platform behaviors that dilute new-device experiences
  • Own complex commercial negotiations and revenue-share amendments with OEMs and partners
  • Establish and own partner performance reporting frameworks
  • Create executive-ready strategy materials, one-pagers, and presentations
  • Help leadership navigate key strategic choice points

Requirements

  • Bachelor's degree (BS/BA) desired
  • 7+ years of related experience
  • Deep experience in partner development, business development, or strategic partnerships within technology, platforms, or device ecosystems
  • Strong understanding of mobile platforms, OEM dynamics, and on-device distribution models
  • Demonstrated ability to define and optimize on-device distribution and placement strategies that improve discoverability and drive measurable revenue outcomes
  • Proven ability to negotiate and govern revenue-share agreements, including performance measurement and invoicing mechanics
  • Comfort operating in ambiguity and influencing outcomes without direct authority
  • Exceptional ability to translate technical and ecosystem complexity into executive-level business narratives
  • AI/assistant partnership experience across on-device distribution models
  • MBA or advanced degree preferred

Nice to have

  • MBA or advanced degree preferred
  • AI/assistant partnership experience across on-device distribution models

What we offer

  • Medical/Dental/Vision coverage
  • 401(k) plan
  • Tuition reimbursement program
  • Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
  • Paid Parental Leave
  • Paid Caregiver Leave
  • Additional sick leave beyond what state and local law require may be available but is unprotected
  • Adoption Reimbursement
  • Disability Benefits (short term and long term)
  • Life and Accidental Death Insurance
  • Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
  • Employee Assistance Programs (EAP)
  • Extensive employee wellness programs
  • Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
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