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Principal Market Developer CEE - Maternity Cover

Germany, Berlin · Job Posted June 15, 2026
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Job Description

As a Lead Market Developer Loyalty for Zalando's loyalty program (Zalando Plus), you will partner closely with the local market teams to develop and implement the long-term strategy for our new loyalty initiatives on a market level. Your focus will be on optimizing the program to meet the specific needs and expectations of customers in CEE (Poland, Croatia, Czechia, Romania). You will play a key role in driving the program's success by ensuring it resonates with local market dynamics and customer preferences.

Job Responsibility

  • Understand Local Market Needs: Develop a deep understanding of local market conditions, customer expectations, and competitive environments. Use these insights to drive strategic decisions for the loyalty program
  • Strategy Development: Lead the development of long-term loyalty strategies for Poland, Croatia, Czechia and Romania. Translate these strategies into actionable initiatives and projects
  • Loyalty Program Implementation: Drive alignment across teams to support the implementation of our loyalty strategies on a market level. Lead high-priority loyalty initiatives from concept to execution, ensuring they meet market-specific needs
  • Stakeholder Management: Work closely with senior management, including top-level executives, to present findings, propose strategies, and lead the implementation of loyalty initiatives end-to-end
  • Foster an Inclusive Culture: Promote an inclusive and diverse team environment, ensuring that all voices are heard and valued

Requirements

  • 6+ years of experience in Consulting, E-commerce, FMCG, or a similar field, with a strong focus on Strategy or Business Development
  • Deep passion for ecommerce, fashion, and loyalty programs, with an understanding of how to drive customer engagement and retention through loyalty initiatives
  • Extensive expertise in understanding the local consumers, competitive landscape, and market dynamics in Poland, Croatia, Czechia and Romania
  • Proven ability to develop strategic initiatives and present them to senior management
  • Analytical skills allow you to solve complex problems with innovative and high-quality solutions
  • Ability to analyse data sets and reports yourself and can build strategic recommendations based on your findings
  • Can take initiative, manage deadlines, and carry multiple projects to completion
  • Authentic, mission-driven individual who excels in managing senior stakeholders and navigating complex environments
  • Excellent English language skills, both written and spoken

Nice to have

Language skills from one of the regions mentioned (Poland, Croatia, Czechia, Romania)

What we offer

  • Employee shares program
  • 40% off fashion and beauty products sold and shipped by Zalando, 30% off Zalando Lounge, discounts from external partners
  • Two paid volunteering days a year
  • In a hybrid working model with 60% remote per week, actual practice is up to each team to best support their collaboration
  • Work from abroad for up to 30 working days a year
  • 27 days of vacation a year to start
  • Relocation assistance available (subject to prior agreement)
  • Family services, including counseling and support
  • Health and wellbeing options (including Gympass)
  • Mental health support and coaching are available
  • Drive your development through our training platform and biannual peer-to-peer review

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