Principal Market Analyst Job at Morson Talent (Crawley)

Job Description

We currently have a requirement for a Principal Marketing Analyst based in Crawley working for an aerospace and defence client .This role will be responsible for providing analysis and insight of markets and competitors relating to the Integrated Airspace Protection (IAS) business winning activity and offer development. The business winning component of the role is significant and entails the provision of black hat, value prop, partnering / make-team-buy and price to win analyses relating to major prospects.

Job Responsibility

Support to business winning activity, to include daily tracking of relevant contract notices and distribution to Sales team in a timely fashion
Analysis of data to provide synthesis of key market characteristics & competitor profiling: Market: Construction of forecast models to provide insight on market size, profile, geography and timescales. Generating market analysis from these forecast models to provide input to PLMs in support of business case decision reviews. Competitor: capabilities, product offerings, pricing datapoint research
potential partner organisation identification
Supporting the UK Strategy & Marketing Plaza business intelligence system on a daily basis by screening & uploading news articles, reports & analyses etc ensuring that they do not contain any information above company internal or any classified or company sensitive material
Providing usage reports, as required
Co-ordinating training for users
Supporting the strategic business planning process and MoD key account managers by providing supporting analysis to inform market trends & drivers, market sizing and competitive intensity
Stays appraised of key competitor marketing messages and proactively shares these with Comms and the Strategy & Marketing Sector leads to improve company product positioning

Requirements

Research - able to identify the best way to research a new problem. Understands all the tools available to them, Willing to approach individuals to gather primary intelligence
Forecasting - Able to use appropriate advanced mathematical modelling techniques and build assumptions where little data exists to generate long-term market projections and derive clear recommendations in which the business has confidence, despite market uncertainty
Trends, Patterns and Models - Able to identify trends and patterns within data they have modelled. Seeks to identify what is driving any trends and is able to explain the impact
Experience – Experience of undertaking market and competitor analysis in the UK defence market
Presentation – Ability to synthesise outputs from analysis to insights and implications to the business and present findings in a clear and compelling way.

Nice to have

Experience of Market Analysis in the Intelligence Surveillance Reconnaissance and/or Electronic Warfare domain
Strategic Business Planning – Experience of undertaking Strategic Business Planning

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Principal Market Analyst

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