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Principal Integrated Campaign Manager

NextRoll

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Location:
United States , San Francisco ▼

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Category:
-

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Contract Type:
Not provided

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Salary:

140944.00 - 208454.00 USD / Year
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Job Description:

You’ll join our Marketing team reporting to our Manager II, Revenue Marketing. As a Principal Integrated Campaign Manager at NextRoll, lead the end-to-end planning, execution, and optimization of integrated campaigns that drive measurable impact across brand, demand, and customer marketing across our two products - AdRoll and AdRoll ABM. Acting as the campaign owner in our integrated campaign process, you will lead the orchestration of themes, messaging, creative, channels, and reporting - ensuring each initiative aligns with company objectives and delivers a seamless experience to our audiences. You’ll operate as an expert individual contributor who thrives in ambiguity, independently sets methods and processes, and creates cross-functional networks to deliver innovative, high-performing campaigns. This role is critical to scaling our growth and establishing best-in-class integrated marketing execution.

Job Responsibility:

  • Campaign Strategy & Storytelling: Own campaign theme brainstorming, validation, and narrative development, turning high-level company goals into compelling cross-channel campaigns
  • Objectives & Success Metrics: Define measurable campaign objectives, KPIs, and budgets, ensuring alignment with leadership and revenue marketing priorities. Run pre-launch readouts, monitor campaign performance mid-flight, and drive weekly reporting and optimization
  • Audience & Messaging: Collaborate with product marketing to refine ICPs, personas, and audience segments
  • build unified campaign stories anchored in audience pain points and mapped across the buyer journey
  • Creative & Cornerstone Planning: Partner with creative leads and content owners to shape the campaign’s look, feel, and cornerstone assets, ensuring cohesive narratives across all touch points
  • Cross-Functional Leadership: Coordinate with channel leads, sales enablement, operations, and leadership to align on promotion plans, enablement materials, and campaign readiness
  • Execution & QA: Lead campaign build check-ins, QA infrastructure (tracking, attribution, CRM setup), and oversee launch readiness with all stakeholders
  • Insights & Learnings: Deliver post-mortems and campaign look backs to capture ROI, wins, misses, and lessons that inform future campaigns

Requirements:

  • 9+ years of B2B marketing experience
  • At least 2 years of deep expertise in integrated campaign management
  • Proven ability to market to B2B marketers within the tech/SaaS industry
  • Familiarity with Salesforce, marketing automation, paid media, and reporting tools
  • Demonstrated success independently leading complex, multi-channel campaigns from concept to execution and reporting
  • Strong ability to translate company strategy and market insights into unified campaign stories
  • Advanced analytical skills with proven ability to evaluate KPIs, draw insights, and recommend optimizations
  • Skilled in building repeatable campaign frameworks, processes, and templates
  • Strong cross-functional leadership and influencing skills, able to align stakeholders across creative, product marketing, sales, operations, and leadership
What we offer:
  • Competitive salary and equity
  • 100% of the employee-only premium for HSA medical plan
  • 95% of the employee-only premium for PPO, HMO, dental, and vision plans
  • 75% contribution toward dependent premiums across all medical, dental, and vision plans
  • Short and long term disability benefits at no cost to the employee
  • Basic life and AD&D insurance at no cost to the employee
  • 401K Plan (Pre-tax and Roth)
  • 4 weeks of paid time off and work/life balance
  • Up to 6 weeks of paid disability leave (up to 12 weeks for pregnancy disability leave)
  • Up to 12 weeks of paid family leave for birthing parents (in addition to pregnancy disability leave)
  • Up to 16 weeks of paid family leave for non-birthing parents
  • Up to 12 weeks paid family leave to care for a family member
  • Employee Resource Groups
  • Opportunities to volunteer with local organizations with NextRoll Gives Back

Additional Information:

Job Posted:
January 02, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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