Principal Integrated Campaign Manager Job at NextRoll (San Francisco)

Principal Integrated Campaign Manager

NextRoll

Location:
United States , San Francisco ▼
New York City

Category:
-

Contract Type:
Not provided

Salary:

140944.00 - 208454.00 USD / Year

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Job Description:

You’ll join our Marketing team reporting to our Manager II, Revenue Marketing. As a Principal Integrated Campaign Manager at NextRoll, lead the end-to-end planning, execution, and optimization of integrated campaigns that drive measurable impact across brand, demand, and customer marketing across our two products - AdRoll and AdRoll ABM. Acting as the campaign owner in our integrated campaign process, you will lead the orchestration of themes, messaging, creative, channels, and reporting - ensuring each initiative aligns with company objectives and delivers a seamless experience to our audiences. You’ll operate as an expert individual contributor who thrives in ambiguity, independently sets methods and processes, and creates cross-functional networks to deliver innovative, high-performing campaigns. This role is critical to scaling our growth and establishing best-in-class integrated marketing execution.

Job Responsibility:

Campaign Strategy & Storytelling: Own campaign theme brainstorming, validation, and narrative development, turning high-level company goals into compelling cross-channel campaigns
Objectives & Success Metrics: Define measurable campaign objectives, KPIs, and budgets, ensuring alignment with leadership and revenue marketing priorities. Run pre-launch readouts, monitor campaign performance mid-flight, and drive weekly reporting and optimization
Audience & Messaging: Collaborate with product marketing to refine ICPs, personas, and audience segments
build unified campaign stories anchored in audience pain points and mapped across the buyer journey
Creative & Cornerstone Planning: Partner with creative leads and content owners to shape the campaign’s look, feel, and cornerstone assets, ensuring cohesive narratives across all touch points
Cross-Functional Leadership: Coordinate with channel leads, sales enablement, operations, and leadership to align on promotion plans, enablement materials, and campaign readiness
Execution & QA: Lead campaign build check-ins, QA infrastructure (tracking, attribution, CRM setup), and oversee launch readiness with all stakeholders
Insights & Learnings: Deliver post-mortems and campaign look backs to capture ROI, wins, misses, and lessons that inform future campaigns

Requirements:

9+ years of B2B marketing experience
At least 2 years of deep expertise in integrated campaign management
Proven ability to market to B2B marketers within the tech/SaaS industry
Familiarity with Salesforce, marketing automation, paid media, and reporting tools
Demonstrated success independently leading complex, multi-channel campaigns from concept to execution and reporting
Strong ability to translate company strategy and market insights into unified campaign stories
Advanced analytical skills with proven ability to evaluate KPIs, draw insights, and recommend optimizations
Skilled in building repeatable campaign frameworks, processes, and templates
Strong cross-functional leadership and influencing skills, able to align stakeholders across creative, product marketing, sales, operations, and leadership

What we offer:

Competitive salary and equity
100% of the employee-only premium for HSA medical plan
95% of the employee-only premium for PPO, HMO, dental, and vision plans
75% contribution toward dependent premiums across all medical, dental, and vision plans
Short and long term disability benefits at no cost to the employee
Basic life and AD&D insurance at no cost to the employee
401K Plan (Pre-tax and Roth)
4 weeks of paid time off and work/life balance
Up to 6 weeks of paid disability leave (up to 12 weeks for pregnancy disability leave)
Up to 12 weeks of paid family leave for birthing parents (in addition to pregnancy disability leave)
Up to 16 weeks of paid family leave for non-birthing parents
Up to 12 weeks paid family leave to care for a family member
Employee Resource Groups
Opportunities to volunteer with local organizations with NextRoll Gives Back

Additional Information:

Job Posted:
January 02, 2026

Employment Type:

Fulltime

Work Type:

On-site work

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